Henry Playfoot


Henry is passionate about the power of the Internet to connect people and drive economic growth. His career started in multi-platform campaigns for the Department of Health and the BBC, until an entrepreneurial streak forced him to go it alone way back in 2000. Now at Claremont, Henry specialises in digital business and the UK innovation scene.

As an accomplished cook, Henry regularly threatens to give up the agency game and start a street food business.

Henry's Blog Posts

Hi, I'm Henry

I provide strategic advice to organisations that need to better understand the challenges and opportunities of the connected digital economy. My early career included planning and delivering multi-platform campaigns for the Department of Health and the BBC, until an entrepreneurial streak forced me to go it alone way back in 2000. As co-founder and MD…

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Charity Begins at Home. Again.


At the time of writing, Stephen Sutton, the 19 year old cancer patient behind the #ThumbsUpForStephen campaign, has raised £1.8m for the Teenage Cancer Trust. Stop and think how much tin rattling and chugging it would take to reach that number. As well as achieving this incredible feat with dignity, humour and a celebratory attitude…

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The Future of Comms

Blade Runner Image

Back in June I went to #Futurecomms14, a conference organised by MyNewsdesk exploring the future of communications. I like this kind of thing, so off I went to the futuristic, yet strangely 1980s, venue in London's Docklands. In summary, we talked about changing client expectations, the need to use data in planning and evaluation and the fundamental…

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Why Generation Y Matters


Gen Y is the generation that just won't stop asking why. Also known as millennials, those born in the 80s through to the early 2000s are slowly but surely redefining the world by questioning why working life shouldn't be a bit more balanced and rewarding. And I believe this has profound implications for all of…

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Top 10 tips to build a strong network

elvis nixon web

My network has delivered more value, both business and personal, than any other thing in my life. My contacts have led me to new thinking, new projects and even a new career (this one here at Claremont). Some of them have even become that most precious of gifts – a friend. When it’s done right,…

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