No matter how much time we grapple with our inbox trying to keep up with all that barrage of never-ending mail, a new report by Nielsen, “Global Faces and Networked Places,” claims that Social networks and blogs have become the fourth most popular online activity today.

The report features data captured from December 2007 to December 2008 and reveals some interesting statistics.

These two nuggets raised our eyebrows:

  • Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time
  • Across the globe in 2008 activity in ‘Member Communities’ accounted for one in every 15 online minutes – now it accounts for one in every 11.

And the silver surfers use of applications like Facebook continues to surge.  Social networks started out among the younger audience, but they’ve become more mainstream with the passage of time:




When most of us started using the internet, people were using it mainly for email and as a convenient way of looking things up.  These latest figures prove that it’s all change now.  

Care to speculate on where next for the internet?  Web 3.0 anybody?…