You’re an advertising agency creative. You work at a massive global firm (say, Leo Burnett). You might be tired. You may even be a bit bored of one of your clients (say, Ronald McDonald House Charities). You need something concrete to show at an all important meeting. And quick.
So you call in a small film making company and get them to create a great new video for the client.
And while Leo’s have now apologised to Asylum and explained how the situation came about, this is still a prime example of how small companies are treated as bid candy or ‘favour fodder’ by big agencies. And it happens all too often.