The team are absolutely ecstatic to have won the Public Sector, Value for Money Award for Tomorrow’s Engineers Week 2013 at the PRCA Awards this week.
Tomorrow’s Engineers Week is a national, government-backed campaign aimed at challenging the perceptions of engineering among young people, their parents and teachers. Adopting a Trojan horse approach, we worked with the nation’s favourite brands, events and celebrities (such as One Direction, Katy Perry, Dr. Martens and Cadbury’s) to plug our messaging and reach our key demographic and their influencers.
This is an incredibly important to me as it is my first award-winning campaign. A lot of hard work and a few late nights went into this project from all of the team, and the results speak for themselves. To be recognised by the industry for the work is amazing and really appreciated, especially following on from our PRWeek Specialist Consultancy of the Year award.