Sarah Fitzgerald

Associate Consultant

Sarah Fitzgerald

Sarah has worked as a communications consultant since 2013, following many years heading up communications for a national health and medical research charity. Before that, she was a journalist and worked in local government communications.

Sarah’s expertise is in working with charities and non-profits across multiple sectors, bringing them closer to the communities that benefit from their work, and inspiring more people to get involved in supporting them.

At Claremont, Sarah has been busy since 2019 delivering communications and audience insight projects for clients including Our Future Health, Versus Arthritis, Alzheimer’s Research UK, and UCLH. She joined the team as a staff member in November 2020.

As a consultant, Sarah has supported national UK charities including Mind, Citizens Advice, CLIC Sargent, Dementia UK, World Vision UK, the Motor Neurone Disease Association and Home-Start UK. She believes every organisation can benefit from an effective audience-centred strategy, and has developed communications strategies for organisations including Solace Women’s Aid, HENRY, Glasspool, the Medical Research Foundation and the Global Alliance on Chronic Diseases.

Sarah has also been instrumental in audience strategy development and insight projects for Scope, Mencap, Diabetes UK, and the MS Society.

Sarah assisted with the writing of the book Who Cares? Building audience-centred engagement strategies in the non-profit sector, acting as contributor and editor. She also authored Whatever Next? Public engagement in 2022 and Pitch Perfect: Linking voice with values, both published by CharityComms.

Sarah is former chair of a small charity, the Miscarriage Association. She volunteers as a mentor to young women building their careers in the charity and communications sectors.

When not working, Sarah sings with an all-female acapella group, sometimes runs, and attempts to spend as much time as possible in nature and by the seaside.

Sarah's blog posts


  1. Who Cares?

    For the past two years, I’ve been compiling material for a book that aims to act as a call to arms for the charity sector, urging leaders to listen to…

    Sarah Fitzgerald

    Sarah Fitzgerald on Nov 25, 2020