's Blog Posts

Low cost film hits homelessness

Tropfest NY 2008 winner, "Mankind Is No Island" by Jason van Gendere This fantastic film about homelessness shows that high budgets are not necessary to make something very powerful. UK Internet traffic to video websites has increased by 40.7% over the last 12 months, according to new research from Hitwise. During February, 1 in every…

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High-impact low-impact advertising

Claremont is not always a fan of conventional advertising.  But this is something fresh with high buzz value for organisations that use it carefully and get in there early. Realising that green concerns are here to stay, media agencies like Curb, Street Advertising Services and GreenGraffiti are now offering nothing but low-impact advertising. Curb creates sand sculptures of…

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Social Networks Now More Popular than Email

  No matter how much time we grapple with our inbox trying to keep up with all that barrage of never-ending mail, a new report by Nielsen, "Global Faces and Networked Places," claims that Social networks and blogs have become the fourth most popular online activity today. The report features data captured from December 2007 to December 2008…

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Sketched-up trillion shows the power of pictures

At the G20 summit they did a deal on One TRILLION dollars. What does one TRILLION dollars look like? That’s one followed by twelve zeros. But what does that look like? This blogger used Google Sketchup to try to get a sense of what exactly a trillion dollars looks like. A packet of one hundred…

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Staying sober on social media

Last week Claremont ran a social media workshop for the NHS Institute for Innovation and Improvement. Part of our role was to highlight the huge potential of social media as a tool for communication and engagement. No problem; we reeled off all the usual facts and stats about how social media has exploded on to…

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Book review: 'Crude: The Story of Oil' by Sonia Shah

'Crude: The Story of Oil' could have been a great book. Oil is a truly amazing substance, a critical resource for our (current) way of life, and just about one of the most controversial subjects a book could be written about. Why then did this book leave me unsatisfied and irritated? Shah's unrelenting piousness and…

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Claremont appointed to re-launch fashion industry charity

Great news:  following a three-way pitch, the Textile Industry Children's Trust has appointed Claremont to run an integrated PR and marketing campaign for the charity’s re-launch in November. We are providing strategic counsel, social media support and a PR campaign to engage the UK fashion industry.   Part of our brief is to communicate the charity’s…

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10 Reasons I'm Not On Facebook

1. I hate the way Facebook uses the word 'friend' - the word has been utterly debased. 2. I don't need it - I'm already well plugged in to the social web via Twitter, Linkedin, Flickr, YouTube etc - if people want to engage with me there are loads of routes already in place. Business…

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10 Reasons I Really Should Be On Facebook

1. It's annoying to miss friends' birthdays.  Facebook would make this a thing of the past. 2. Facebook might be useful for cultivating business contacts. Not everyone's keen on Linkedin. 3. I wouldn't miss out on social meet-ups - which has happened a few times.  But, truth be told, that's not always been a bad thing.…

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Urgent Sri Lanka flood appeal - can you help?

By Ben Caspersz We have been hearing a lot about Brisbane and the landslides in Brazil, but now the scale and impact of the flooding in Sri Lanka is starting to emerge.  What's becoming clear is that the situation is very serious and huge numbers of people are in need of urgent help. My dad…

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How to make the most of LinkedIn

There is no question that LinkedIn is growing – in 2010 the number of users doubled to 90 million people in over 200 countries. It is also big business with news reports last month suggesting its value could be as high as £1.9bn if it floats on the stock market later this year. At Claremont,…

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Mapping the gap for Alzheimer's Society

The study made the top story on BBC News health section

The map helped drive the story to the top of the BBC News health section. Today the Alzheimer’s Society and Alzheimer's Scotland launch their “Mapping the Dementia Gap” study, and new partnership with Tesco, with a bit of help from the team at Claremont. Combining traditional health PR with digital, we’re showing the data behind the half…

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Google calls time on bullsh*t

I spent the last half an hour trying out Google's new Ngram doo-da. Ngram enables you to search the last couple of century's books and see how many times a particular word or phrase is cited. One click and it creates a graph. It's a wonderful distraction and has great potential for when you need…

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Hi, I'm Jayanti

I'm an expert in corporate responsibility and sustainable development and has eighteen years experience of campaigning, managing development programmes and advising international food and pharmaceutical companies. I have worked with organisations such as Tate & Lyle, Nestle, Anti-Slavery International, Camelot, Lundbeck, Consumers International, the London Health Commission, the Fairtrade Foundation, Dance United and SAB Miller…

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Hi I'm Giles

I have vast experience of Government communications, working at the Department of Employment, the DTI, as Chief Press Officer at the Department for Education and most recently as Head of Media Relations at the Training and Development Agency for Schools. I have advised Cabinet ministers and Chief Executives on reputation management. I created and ran…

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Opportunities in the ashes of the COI?

  We’ve been reading Cabinet Office’s ‘Review of government direct communication and the role of COI’ with great interest. It’s major.  Indeed, it's a fascinating, fresh look at government communications that draws some radical conclusions, not least that the COI will soon cease to exist. Here are three points that particularly caught my eye: (1)…

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Blogger’s block

We all know blogging is a must for any organisation that is not still stuck in the 20th century. But when it comes to it, thinking of interesting content to write about on a regular basis can be a challenge. Here are 5 ideas to help get the creative juices flowing: 1. Your opinion Use…

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10 tips for starting a Facebook Page

Marmite

[caption id="attachment_896" align="alignnone" width="464"] If a jar of Marmite can have a Facebook Page so can you! Photo by mrbill on Flickr[/caption] A recurring theme in the social media training we provide is that most participants are on Facebook personally but are unsure how to use it for work. Here's our top tips for getting…

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Government continues digital revolution

It's exciting times for digital in government. The Matt Tee review of COI pushed digital as a default option for communications; the Alpha.gov.uk project is re-designing government online from scratch (to mixed reviews); and today it's been confirmed that digital director of The Guardian Mike Bracken will take up the new post of Executive Director…

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5 great data visualisations

NYT Osama bin Laden response

One of the things exciting us at Claremont right now is data visualisation (so much so that we're hosting a seminar on it this week, more to follow). Here's 5 data visualisation that show off what's possible. MySociety travel-time maps A real trailblazer this one. Nowadays open data is at the heart of government but…

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Data is Power at the RSA

Big thanks to all those who attended and helped make happen our Data is Power event this week. The breakfast seminar at the RSA was designed to get the grey matter going on the subject of data visualisation, with the help of our fabulous speakers: Simon Rogers of The Guardian and Vicky Ames of Alzheimer's…

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Spreading the word for Child Safety Week

It's been a frantic few weeks at Claremont Towers in the build up to the Child Accident Prevention Trust's annual awareness drive:  Child Safety Week. Our first story went live today - 'Autopilot Britain' - a survey of 5,000 people investigating the extent to which UK citizens are running their lives on autopilot. So far…

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Child Safety Week 2011

Here are some of the coverage highlights from our two stories for Child Safety Week 2011. See previous “Spreading the word for Child Safety Week” post for background to the Autopilot Britain story. The nationwide Big Taste Test also generated some great coverage and pics! Just click on the image below to take a closer look.…

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3D printing at Ravensbourne hits the headlines

[iframe http://www.youtube.com/embed/BZeUhbPta00 450 286] Ravensbourne course director Jeremy Gardiner talking on Click. First broadcast on BBC News 29 July 2011. Executive Producer Carey Clarke and Editor Richard Taylor. See the full programme at http://www.bbc.co.uk/programmes/b006m9ry. Claremont client Ravensbourne was the focus of two excellent pieces of coverage last week. On Thursday, the Daily Telegraph's Technology Editor,…

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3D printing at Ravensbourne hits the headlines

[iframe http://www.youtube.com/embed/BZeUhbPta00 450 286] Ravensbourne course director Jeremy Gardiner talking on Click. First broadcast on BBC News 29 July 2011. Executive Producer Carey Clarke and Editor Richard Taylor. See the full programme at http://www.bbc.co.uk/programmes/b006m9ry. Claremont client Ravensbourne was the focus of two excellent pieces of coverage last week. On Thursday, the Daily Telegraph's Technology Editor,…

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Should we have multiple Twitter accounts?

Starlings flocking over the West Pier, Brighton

A flock of tweeters This is one of the most common questions that comes up in our social media training and it's not a straightforward one for many organisations. For example, I enjoyed a great day's training and discussion with Box TV last week where not only do they have different brands (such as 4Music,…

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5 ideas for Google+ Hangouts

Among all the ups and downs of Google+ - the search giants latest attempt to crack the social nut - one feature has prompted some intriguing experiments; Hangouts. Hangouts are like a video conference call, the kind of thing you could do with Skype, but with some key differences. First of all it's free, unlike…

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Winning over hearts AND minds for the arts

[Picture courtesy of Dance United] Claremont has been working for some time with the Arts Alliance - an umbrella organisation for arts charities working in prisons and with offenders, be it with dance, theatre, poetry, painting, etc. These are tough times for the arts, tough times for charities generally.  As budgets are squeezed, charities are…

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Winning over hearts AND minds for the arts

[Picture courtesy of Dance United] Claremont has been working for some time with the Arts Alliance - an umbrella organisation for arts charities working in prisons and with offenders, be it with dance, theatre, poetry, painting, etc. These are tough times for the arts, tough times for charities generally.  As budgets are squeezed, charities are…

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Future of Facebook still uncertain

Last night I caught up with the BBC's "Mark Zuckerberg: Inside Facebook", a good documentary on the past, present and future of Facebook. With presenter Emily Maitlis striding around Silicon Valley in an impressive collection of trendy outfits it showed once again how disconcerting it is when BBC current affairs people dress casual (see Evan…

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"Problem, what problem?" for Starbucks in the Middle East

I've just got back from holiday.  Due to 3-inches of snow at Heathrow, the return flight was cancelled so me and Mrs Caspersz had to spend a day camped out in Bahrain airport. Bahrain airport is not a nice place; a noisy, congested bunker of rip-off shopping staffed by some of the rudest people I've…

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Small earthquake at Sky News. Social media hurt

A common subject of debate on our digital PR training courses is the effect that social media, and in particular the fast-moving Twitter, has on the way news is made and our relationship with journalists and news organisations. How do we know if a journalist is credible when they break news on Twitter? What happens…

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Behaviour change de-mystified (thank God!)

  I've always been frustrated with social marketing practitioners - in particular those working in public health - for making behaviour change and social marketing over-complicated. For the last few years the discipline has been awash with jargon and bullshit.  If you've ever been to a social marketing conference you'll know what I'm talking about...…

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Hi I'm Pippa

Specialising in social marketing and in delivering insight programmes that underpin effective communications, I have a passion for drawing out people’s stories and experiences. I love applying creative approaches to research and using co-creation to develop ideas and campaigns. I have conducted audience research across a range of issues from crime and antisocial behaviour and…

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DJ Duchy shows his fun side to win hearts and minds

Prince Charles shows his skills on the wheels of steel at a youth centre in Toronto, resulting in great pictures and heart-warming applause from the yoof around him. A few days earlier Charles presented the (atrocious) weather on BBC Scotland TV news. Again, great pictures of the Prince being human and having fun. A far…

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Hi I'm Sara

I've got a cracking formula for getting clients into their target media with agenda-setting coverage. Expert advice plus precise targeting and powerful, thought-through campaigns equals high-quality coverage which drive integrated communications objectives. I have a wealth of experience advising private, Whitehall and other public- and third-sector clients at CEO-level specialising in health and education. Past…

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Hi I'm Lucy

I'm a PR and copywriting professional with over a decade of experience in writing, PR, marketing and internal comms. As well as working for Claremont, I am a freelance journalist for the Times and the Guardian as well as co-editor of the magazine Discovery (the magazine of the Juvenile Diabetes Research Foundation). I've also worked…

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Hi I'm Lucy

I'm a PR and copywriting professional with over a decade of experience in writing, PR, marketing and internal comms. As well as working for Claremont, I am a freelance journalist for the Times and the Guardian as well as co-editor of the magazine Discovery (the magazine of the Juvenile Diabetes Research Foundation). I've also worked…

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Linkedin requests: stranger-danger or stranger-favour?

We did a quick survey to find out 'Would you ever accept a Linkedin request from someone you don't know?' 14 people said No 9 people said Yes There were some interesting comments.  Of the people who said yes, around half said they would do so on the basis that they checked the person's profile…

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TfL gets ahead of the Games: Can retailers keep up?

If you get ten comms people in a room, you’ll get ten different opinions on the relative success of a rival’s campaign. But new research by industry body the PRCA shows eight in every ten industry leaders agree that Transport for London’s ‘Get Ahead of the Games’ campaign has been effective at warning commuters about…

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How to campaign in social media like Number 10

We've provided social media training for a few high profile organisations now but it's fair to say that the opportunity to spend a morning with the campaigns team of Number 10 had us pretty excited. So excited in fact, that we decided to freshen up the material a bit - which is a bit like…

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Olympics PR Round Up

Russian state TV branded London 2012 an ‘Olympic PR stunt fest’ and, on his blog, Claremont’s Simon Francis has been keeping a watch on good and bad Olympic PR. Here are his five favourites: Quote of the Games: “This is my country, mate”, Mo Farah in response to Daily Mail criticisms of his origins. Tweeter…

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Social media: going beyond devices

Listening to the recent Music Tech Talk at (client) Ravensbourne on Greenwich Peninsula, I began to think about how organisations can meet increasing customer expectations by giving them experiences that break the boundaries of the device. Companies have become more and more focused on providing compelling digital experiences. This can be useful; when you go…

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The real Olympic legacy? A powerful psychological stimulus

What if the Olympics hadn’t been staged in London and had been awarded to Paris or Moscow instead? What would it be like in London right now? How would we be feeling? I think in our guts we know the answer: miserable. Because, if we’re honest, that’s how it’s been for quite some time. Miserable.…

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How to avoid being zapped by the email spam-bot laser

Photograph: NASA/JPL-Caltech / Rex Features To celebrate the Mars Curiosity Rover's first successful firing of its rock-zapping laser, we decided to give our top five tips to avoid being zapped by the spam-bot laser in your next email marketing campaign. You should avoid the word "Free" at all costs. While whatever you are offering may…

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The search for a Claremont apprentice is on

The debate over the need for formal Apprenticeships in PR has been going on for over three years. But in recent months, thanks to funding from the National Apprenticeship Service and commitment from the country’s biggest PR agencies, all in-house and agency teams can improve the diversity of their workforce by hiring a government funded…

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Healthcare innovation at YCombinator Demo Day

Yesterday was an important day for healthcare. YCombinator's bi-annual "Demo Day" included a larger-than-normal contingent of healthcare companies as entrepreneurs seek to streamline the bloated healthcare industry. The YCombinator programme has a track record of producing some of the most innovative, influential and fast-growth technology companies of recent years, including Dropbox, Reddit, Wufoo, Scribd, Posterous…

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How to stay on top of your social media stream

One of the questions that clients want to know most at our Social Media School is "How do I stay on top of my social media stream?" You already know how to develop your own internal "crap filter." We trust that you're not following endless trivia accounts, quote generators, or Justin Bieber fan accounts. You've…

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August social media round-up

Time to get out of the deckchair and back into social media. Photo by Tabsinthe. While you've been cheering on Team GB or lounging in Costa del Sol the social media world has kept on moving. Our social media round-up is here to to give you the news, stats, updates and campaigns you might have…

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Bid candy? Thanks but no thanks

Everyone and everything seems to be bid-tastic at the moment. Here at Claremont we are right in the thick of a load of important bids, not least the government’s Agile Route to Market process – a laudable initiative to open up more contracts to SMEs. The PR behemoth that is Virgin has somehow convinced the…

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We're hiring a Digital Consultant

[caption id="attachment_1961" align="alignnone" width="420"] Can you deliver the perfect blend of digital and PR? Photo by nicely85[/caption] We're looking for a new Digital Consultant - a skilled communicator with deep digital knowledge who can blend it with PR and marketing for our clients. We'd love to hear from you if you have at least three…

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Where do advertisers get their ideas from?

You're an advertising agency creative. You work at a massive global firm (say, Leo Burnett). You might be tired. You may even be a bit bored of one of your clients (say, Ronald McDonald House Charities). You need something concrete to show at an all important meeting. And quick. So you call in a small…

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Where do advertisers get their ideas from?

You're an advertising agency creative. You work at a massive global firm (say, Leo Burnett). You might be tired. You may even be a bit bored of one of your clients (say, Ronald McDonald House Charities). You need something concrete to show at an all important meeting. And quick. So you call in a small…

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From Colombo to Clerkenwell... how Claremont got its name

Claremont Finishing School was a magical place. Indeed, for diplomats and high society types living in Sri Lanka in the 1950s, it was the only place to send their daughters to learn how to conduct themselves at important social gatherings and public functions. Young women were taught all the essential life skills – how to…

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Can a new brand save our democracy?

Last week saw the launch of Democracy 2015 – a project by Independent founder Andreas Whittam Smith to tackle the “sick” state of our democracy. And at this summer’s excellent TEDxHOP event, speakers from across the political spectrum discussed just this point. Rita Clifton, chair of marketing agency Interbrand, argued that we need to treat…

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Lessons from a social media crisis

We recently ran a social media crisis simulation for change.org, the leading platform for social change, using the fab Social Simulator from our friends at Helpful Technology. You can see their team feeling the strain in the photo above (sorry guys!) There are lots of good guides to handling a social media crisis on the…

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Clarevoyance: 24th September 2012 [audio]

Ana Granger gives the lowdown on what will be hitting the headlines in the next week - from party conference season to the controversial pasty tax. listen to ‘Clarevoyance: September 24th 2012’ on Audioboo

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Culture of quantity over quality is blighting a generation

  The Evening Standard is running a flagship campaign highlighting the plight of London’s young unemployed. It is a huge campaign – the launch covered the first five pages – in response to a huge issue: there are over 120,000 unemployed young people in London and over a million unemployed 16-24s in the UK. For…

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The tweet smell of success

Sometimes the best campaigns are short and simple. And twitter is providing the perfect medium for everyone to become a campaigner. In the last couple of weeks the Claremont office has scored some (personal) twitter victories using just a couple of well placed 140-character messages. My little victory is below (in five easy to follow…

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September Social Media Round Up

Were you out queueing for an iPhone 5 at all hours last week? Maybe you made a beeline for the Department of Health website. According to the DH web team, mobile visits to its site have increased ten-fold in the last year, to 11,820 per-week. And here's one theory why: “Over a quarter of UK…

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Social media's virulent strain of gotchaism

[caption id="attachment_2172" align="alignleft" width="150"] Kay Burley keeps chickens[/caption] Novelist, chicken fancier and facelift aficionado. There are a lot of words to describe Kay Burley, but regardless of what you make of her insensitive interview in Machynlleth, she is also another potential victim of 'gotchaism'. And Burley's case demonstrates that technology and social media mean that…

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Clarevoyance: What’s coming up in the news this fortnight...?

  For those not familiar with our fortnightly podcast, Clarevoyance is a forecast of some of the news stories we expect to see in the media over the coming weeks. And in honour of English Language Day on Saturday 13th October, it seemed a good opportunity to try out Clarevoyance in the full glory of…

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Clarevoyance: What’s coming up in the news this fortnight...?

  For those not familiar with our fortnightly podcast, Clarevoyance is a forecast of some of the news stories we expect to see in the media over the coming weeks. And in honour of English Language Day on Saturday 13th October, it seemed a good opportunity to try out Clarevoyance in the full glory of…

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This is the Season of Tough

  There's been a ‘hardening of attitudes’ of late among the Claremont team – drinking lots of coffee, walking faster, cutting to the chase in meetings.  Could it be that this ‘hardening up’ is something of a societal trend? A recent social attitudes survey from NatCen Social Research showed that UK attitudes on immigration and…

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Clicktivism doesn't pay the bills

What good has the Kony 2012 campaign achieved? It seems right to ask. Last week, Invisible Children released a thirty minute follow up video to its Kony 2012 campaign. Less a viral video than a lecture on the topic "Why we were right about everything," it is a storied tribute to the Facebook and Tumblr…

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Death of a spokesperson

Leave the anonymous stuff to these guys. Photo by Stian Eikeland "A government spokesperson said..." For years this has been how government press officers communicate with the world. Impersonal, anonymous, official. Some are still doing it now. And there can be good reason to stay anonymous. But it goes against the grain of social media's personal,…

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PR lessons from the edge of space

As Felix Baumgartner stepped off his precarious ledge 24 miles high, 8m people around the world were watching the live YouTube stream of the Red Bull Stratos challenge. And it can teach all communicators a thing or five: Give PR time. If you want to get big PR for a big event, you can't bring…

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Space exploration on the internet: 5 essential (and less essential) picks

What on earth did space-nerds do before the interweb?  Have a shuffle through the family encyclopaedia or subscribe to National Geographic I expect. These days there are galaxies of cosmic-themed websites, apps and social media goodies to explore.  Here's our pick of the best:   1.  Move over rover, make way for the cosmic big…

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How do you get the internet on Mars?

How do you post this photo on your Facebook timeline? Photo by NASA Vint Cerf is probably not a name you're familiar with, but without him you might not be reading these words right now. He's acknowledged as one of the 'fathers of the internet' having invented the basic rules that allow computers to communicate…

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Secret social media weapon to engage with your community

For the last few weeks, we've been working with our client to find a simple social media solution for getting feedback from their stakeholders regarding their current pilot and future national campaign roll-out. With the wealth of social media tools currently at our disposal, its obvious that there were many approaches which we could have…

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Obama’s email fail

“This is bad”, “Real quick”, “Listen”, “You Gotta See This”, “Hey”… If you saw these phrases in the subject line of an email, chances are you’d hit delete (if your spam filter hadn’t already got to it first). But in the US, these are the very words used by the Obama campaign in their almost…

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Same old politicking dressed up as serious research... how not to do opinion leading PR

[caption id="attachment_2371" align="aligncenter" width="240"] Cover of report by Public Interest Research Centre and WWF-UK[/caption]   The environmental movement needs to get its act together. It has been a long time since I've seen an environment-focused campaign - perhaps since the government's laudable cross-department Act On CO2 - that goes beyond preaching to the choir. A recent report…

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Hi I'm Heather

I'm an expert in communications planning, campaign management and ensuring target delivery. Whilst at PR agency Citizen, I ran a youth engagement campaign using Facebook and live events for the British Red Cross, organized national Vocational Qualifications (VQ) Day and led the Anchor Care Trust ‘Grey Pride’ campaign calling for a minister for older people.…

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Hi I'm Victoria

I'm a national media specialist, and have worked at many of London’s leading PR agencies over the last 12 years. My extensive client experience spans corporates such as Nokia and Microsoft, professional bodies and service organisations including Business in the Community, charitable organisations and consumer industries. I have also worked extensively for public sector organisations…

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Lessons from America

In 1831, the French government sent political scientist Alexis de Tocqueville to America to study the ins and outs of the American prison system. Tocqueville ignored them completely and used the money to spend nine months traveling through nascent America writing about its religious, political and economic character instead. Perhaps wary that I will go…

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4 Essential Tools For Polling Your Fans and Customers

Surveys, data, polls. We love them. The hit TV show 8 of 10 Cats has taught us that the thing that most annoys men is someone hiding the remote control, most of the general public would prefer to date a gymnast than a footballer and 60% of air passengers had a problem with their seat.…

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No time to vote - I've got a constitution to write

"Omnishambles" was declared word of the year last week, a week in which the duff Police and Crime Commissioner elections showed again how the satire In the Thick of It can be so useful in describing real life. A record low turnout was best summed up by the sight of bored polling staff opening up…

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No time to vote - I've got a constitution to write

"Omnishambles" was declared word of the year last week, a week in which the duff Police and Crime Commissioner elections showed again how the satire In the Thick of It can be so useful in describing real life. A record low turnout was best summed up by the sight of bored polling staff opening up…

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Hi, I'm Adam

A social media community veteran, Adam has earned a reputation as a specialised community management practitioner for his work on the Pro Evolution Soccer fan forums for Konami, and producing social media content for the likes of THQ for North West based JellyMedia. At Claremont, Adam is responsible for managing National Careers Service social media…

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The national army of digital disgruntalists

An angry army of 8.2 million Brits have taken to the internet to vent their fury according to new exclusive research by ICM for Claremont. Almost one in five (17%) have used social media to complain either about poor public services or private companies, with men, the under 35s and those in London most likely…

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Hi, I'm Henry

I provide strategic advice to organisations that need to better understand the challenges and opportunities of the connected digital economy. My early career included planning and delivering multi-platform campaigns for the Department of Health and the BBC, until an entrepreneurial streak forced me to go it alone way back in 2000. As co-founder and MD…

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Hi I'm Jon

A media specialist from regional to global, I started my career at the Home Office working on anti-social behaviour and policing campaigns. Over the last 10 years my experience has spanned a multitude of sectors both in-house and for several of London’s top PR agencies including Fishburn Hedges, Hill and Knowlton and MSL. My diverse…

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A healthy social media policy for NHS staff

Well done to NHS Employers, a kind of über-HR department for the whole health service, who have produced a sensible and pleasantly concise briefing on social media in the NHS. It's key points are: Social media offers great opportunities for organisations and individuals to listen and have conversations with the people they wish to influence.…

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Hi I'm Judy

Judy is an experienced communications consultant, adept at helping organisations to get noticed in the places that matter to make a difference. No matter the sector or size of organisation; Judy has a broad awareness of how to get stakeholders and media contacts to listen and share your messages and get your organisation noticed. Judy’s…

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It's official - Claremont is a top quality agency

Following a hefty auditing process, Claremont has been accredited with the PRCA's prestigious Consultancy Management Standard (CMS). For our clients and partners, this basically confirms that we do things properly - campaign planning, people development, financial management, systems for responding to client feedback and a whole bunch more. From a business development point of view…

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Social media photos: 4 inspiring examples and 8 tips

300 million. 300 million a day? Yep, 300 million photos are shared on Facebook every single day. Printed at a standard 6x4 inches and laid end-to-end that's enough to circle the Earth and still have 3.7m left over. Social media photos are big. There's little doubt that social media has gone all visual. The 140-character…

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Boost your PR in 2013 with content marketing and SEO

Content marketing is enjoying a renaissance as the likes of Edelman, Smart Insights and Econsultancy pick it out as one of the trends of 2013. If you’re serious about being a credible source of expertise in your sector, the ability to create high-quality, shareable content is critical. It’s also critical to visibility. Recent changes to…

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Hi, I'm Sarah

A media hound, I have a flair for getting her clients seen in the right media at the right time. I worked for eight years at PR agency Band & Brown on a whole range of skills, education and corporate PR clients. Working with independent education foundation, Edge, I was part of the team that…

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Campaign of the month, February 2013: One Billion Women Rising

The success of the One Billion Rising campaign will not just be measured by what happened on the 14th February but by what happens next. The idea, which came from Eve Ensler, founder and writer of The Vagina Monologues, was to get one billion people dancing to mark the 15th anniversary of V-Day - a…

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Listening and Monitoring for CommsCamp

Last week we sponsored and attended CommsCamp, an unconference for public sector communicators. We had a great time and you can read plenty about what other people had to say about it in this round-up of CommsCamp. We ran a session on Listening and Monitoring in Social Media that was pretty well received so here…

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Learning on the job: life as a PR apprentice

This was originally a guest post on the PRCA blog   I have learned many things in my first few months as an apprentice at Claremont. One of the simplest, but most important lessons I’ve learnt is to get out and about and learn from others in the industry whenever I can. In my first…

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The new old fashioned way: how digital is going physical

Startups like Stickygram, Stichtagram and Newspaper Club are making digital go physical, reconnecting us with physical artifacts. Three years ago, a trip to Tokyo brought into sharp focus the profound impact converging smartphone and cloud technology is having on our lives - and made me question how much it is costing us. As soon as…

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Campaign of the Month, March 2013: IF – Tackling Global Hunger

We all know that running a cutting edge campaign involves taking risks but you have to admire the bravery of campaigners that will walk through Westminster the day before the Budget, dressed as George Osborne, to make their point. The IF campaign is about getting enough food for everyone everywhere; because 870 million people go…

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You can’t take politics out of charity communications

The PRCA’s charity group recently debated the pros and cons of a ‘political’ approach to charity communications. But in the charity world, there can be no such thing as an apolitical campaign. While the stated objectives of charity communications may be seemingly non-political (such as fundraising, reputation-building, public awareness raising or driving action) for each…

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Busting the myths of viral and influence

Hallelujah! The clocks go forward this weekend and maybe, just maybe, we can come out of our long winter hibernation. On Sunday morning the nation will perform the ritual of dial turning and button pressing, and hopefully this year many of us will add the smoke alarm to that ritual having watched this video from…

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How will you replace Google Reader?

Google's announcement that they will be retiring their Google Reader will have been met with cries of dismay from newsrooms and PR teams across the country. Although Google cites declining users as the main reason, the simple, free RSS reader was a mainstay for journalist and PRs. The New Yorker’s Joshua Rothman described it as "the…

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Groovy government brands have been banished. For this government it's all about NWA... Naming With Attitude

    Under the last government, considerable sums of money were spent developing visual identities of government departments and arms-length bodies. Some were resoundingly groovy, others just a bit strange:   [caption id="attachment_2708" align="alignnone" width="760"] Groovy[/caption] [caption id="attachment_2709" align="alignnone" width="224"] Strange[/caption]   A change of government and the age of austerity put a stop to…

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Hi I'm Julie

I'm an experienced PR and strategic communications consultant with 20 years’ experience directing public sector, b2b and consumer campaigns. I spent my early career in-house with construction industry trade associations before moving agency-side. Clients have included the Home Office, Royal Navy, RSPCA, Children’s Workforce Development Council, Learning and Skills Council, National College for School Leadership…

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3 ways that pictures reach places words cannot

Long before the written word even existed, and long long before we communicated by text, tweet and status updates, cave-dwelling humans across the globe used pictures to communicate. In the last century, images of war atrocities and natural disasters, as well as moments of joy and celebration, helped the rest of the world empathise with…

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Digital Diplomacy - how FCO in Cambodia got 50,000 Facebook fans in a year

FCO recently ran a digital diplomacy campaign in Cambodia to boost awareness of the UK amongst young Cambodians and future decision-makers and grew its Facebook fan base by 24,000%. Digital Diplomacy This campaign (though not one of ours!) was a particularly well-executed, and I have pulled out the most relevant themes for organisations looking to…

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Five ways to improve media relations with social media

Social media allows media relations experts to think more creatively when it comes to issuing a news story. In fact, if a press officer ever says they will just issue the story with no mention of how to socialise it, you should walk away from them. Social media hasn’t just given PRs a new channel…

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Hi, I'm Lucy

In the earlier years of my career I could be found delivering work for a variety of large Dept, of Health and Home Office accounts tackling major youth issues - sexual health, knife crime, drugs awareness (Talk to Frank) and mental health. I then switched roles to focus more on the social marketing side of…

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5 digital advocacy myths

Yesterday I went to Gorkana Social's "Digital Advocacy" breakfast briefing with @BenMaxwell. Social media has changed advocacy. It's also challenging traditional assumptions about digital campaigning. Assumptions that are wrong It's not about your Twitter page - Molly Flatt of 1000Heads talked about Nokia Connects. Connects is an independent, organic, passionate network of 20,000 digital advocates. What…

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How could the Paris Brown saga have ended differently?

Unless you’ve been living on a remote island with no wifi for the last month, you’ll have heard how the tweets of a naïve 14-year-old girl have landed her future self, her employer and the entire concept of police and crime commissioning in deep water. In summary, a young teenager says some stupid things on…

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Snaptivism is good PR, but does it do any good?

Buy this political song! Donate to this cause! Tweet this now! Sign this! Share this! Commands for the public to take part in snaptivism - snap activism - are omnipresent. Successful snaptivism makes for great media headlines and quick PR wins. But do they deliver any meaningful change for campaigns? If the aim of the…

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Top 10 health organisations on Twitter

From charities large and small to NHS organisations and professional bodies, there are literally thousands of excellent health organisations on Twitter. So for communications professionals with an interest in the ever-changing healthcare landscape, which are the top ten organisations to follow on Twitter? Here are the ones that do it for me: 1. PublicHealthEngland (@PHE_UK)…

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The most effective behaviour change adverts ever

In recognition of the appointment of the new Chairman of the European Advertising Standards Alliance (EASA), Guy Parker, I have pulled together some of the most effective behaviour change adverts from across the world. 1) Thai ‘Anti-Smoking’ Ad Why it is effective: It’s blunt, spooky and uses irony well to prove a point. Lesson: Fear…

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Blog bash your way to writing more for your email newsletter

I gave a five minute lightning talk at Steph Gray's MailCamp event yesterday about blog bash. Blog bash is something we've done to write more blog content here at Claremont - we want to see if it can work for you. MailCamp's great - it's all about quick, actionable feedback that you can use right…

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Citizen journalism may be the sign of a true democracy but are we actually making news?

‘Endless infinity’, ‘brain fizzing’, ‘liberating’, ‘trapping’, ‘overloaded’, ‘distracted’, ‘overstimulated’… were just some of the words filtering into my ear while wondering across Blackfriars bridge, listening to the last episode of Radio 4’s Making News. I stopped suddenly. I realised I fell into Paul Staines (aka Guido Fawkes)’s category of people who are waking up and…

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Don't panic!! Beginners' Guide to Crisis Management...

With social media becoming ever more popular, criticism and attacking brands has become an instant reaction to every mistake a company makes. Although every crisis is different, here is a quick checklist to help you prepare (for if you are ever faced with one). 1) Be Prepared Expect the worst case scenario, even when you're…

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Celebrate the social media curators

Social media curators - or collectors - should be celebrated

At the start of social media training, we ask groups to identify which sort of internet user they are. A social media curator, creator, critic, spectator, joiner or idler. The creators and critics are easy to identify. They are proud of their social media activity. The more silent types (the spectators, joiners and idlers) are…

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Hi I'm Matt

Matt recently joined Claremont after completing a Business Administration Apprenticeship at Burnley Council. Now working towards a Higher PR Apprenticeship Matt’s ready for the challenges of the “Big Smoke”. During his time at Burnley Council Matt took part in the Brathay Apprentice Challenge, where he caught the eye of Claremont with his blog on Apprenticeships…

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How well do you know your journo? It's time to find out more...

Although my PR career is just lifting off, one recurring question emerges - how well do you know your journo? Whole organisations have dedicated their business to giving PRs an insight into a journalist's life: who they are, what they write about, what they like, even interesting facts to help you get your foot in…

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7 ways to get more people to read your content

When a blog post has been written and published, the job is only really half done. In order to get your blog read, you are going to have to promote your content. Otherwise, who is going to read it? Tumblr sees 120,000 new blogs a day created. That's blogs, not blog posts. Promoting your content and…

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Scanning to segmenting - a decade in PR

Bags packed and off to the smoke. It was almost exactly 10 years ago when I left the comfort of full time education to embark on a career in PR… in what?! PR who? I had no idea what exactly I’d successfully interviewed for, where it would lead, nor what field of expertise I was…

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Why PR is really quite easy ... honest!

I'll let you into a little secret - it really is, and I think it's getting easier. The basic premise of my argument is that to SAY something interesting, you have to DO something interesting. In these days of more savvy brands, where campaigns can be made or broken in minutes thanks to the accessibility…

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Big Data - why is it making us more stupid?

Is big data making us stupid? Analysing data on our campaigns is easier than it has ever been. But when is the right time to ignore it and go with our gut? We’ve noticed a definite change in the way people have been engaging with our newsletter Claremail recently. “Open rates” and “click rates” are…

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Can brands save the world?

Brands might seem like the least likely solutions to crunchy global problems like climate change, pollution, diminishing resources and overconsumption. Especially because they have directly and indirectly caused these problems in the first place. Decades of brand communication and activities have changed attitudes (establishing a 'you are what you buy' mindset), ended some sustainable behaviours…

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How to make your organisation's Twitter account more secure

Twitter has introduced two-factor authentication, a more secure way of logging into its site. Two-factor authentication works by adding an additional step into your log in process. What is two-factor authentication? Ordinarily, to log into a site, you would simply enter the username and password. Two-factor authentication works by using two out of three of:…

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Google Reader only has a week to go - what next?

It's official - at the end of this week, Google Reader will be no more. Toast. Google Reader has been the go to choice for RSS readers in recent years - but on July 1st 2013 it will go to the great cloud-software-place-in-the-sky. We blogged about this back in March, but the big day is…

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Hi I'm Sean

I'm an Apprentice at Claremont, and is currently working towards a Higher Apprenticeship in PR (backed by PRCA). Recently, I worked with Warner Bros as a tour guide for the Harry Potter Studio Tour and on the social media / customer service team at TK Maxx. At TK Maxx, I was involved in, amongst other…

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We're looking for a social media manager

We have an immediate need for a social media manager to work with us at our office in Clerkenwell. The role would suit a freelancer looking for a 3-6 month contract with the possibility of a further extension. Why work with us? We do work that matters and we always aim to do it in…

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We're hiring passionate PR consultants

We have an immediate need for PR consultants to work with us at our office in Clerkenwell (or possibly from your own place if you live miles outside of London). The role would suit freelancers looking for 3-6 month contracts with the possibility of a further extension. Why work with us? We do work that…

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Campaign Bootcamp - a formidable, exhausting tour-de-force.

I had the immense privilege of mentoring WordPress at Campaign Bootcamp - a five day residential training session for Britain's most talented young campaigners, and I wanted to share a few thoughts about my experience. My involvement in Bootcamp began about three months ago, when the Claremont team met with the tireless Katharine Segal and…

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Make Light of a Sticky Situation... Creatively Addressing Problems

There is always the possibility of running into a sticky situation at work. This may be with a colleague, a client, or the general public. Inspired by Chris Holmes who wrote his resignation letter in icing on a cake, I have compiled a few examples of other companies who have "made light of a sticky…

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Campaign of the month: Dear Danny, woodland matters…

When there are a lot of edgy campaigns focused on job losses, the Bedroom Tax and cuts to the NHS battling it out for publicity ahead of the Comprehensive Spending Review (CSR), it can be tough to get attention. So, fair play to the Woodland Trust for setting out the economic case for trees and…

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The power of language in PR

Today's PR Week report that we've been appointed by the National Careers Service to work on their summer PR campaign is huge news for us and another chance to use PR to help people change their lives for the better. Millions of people, of all ages and backgrounds, desperately need the tools and advice the…

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What keeping cool in the heatwave can teach you about great comms

As this heat wave continues we’ve got our own internal campaign going on to try and keep the Claremont crew’s body temperatures below boiling point.  In doing so it dawned on me that the strategies we’re using to keep cool actually share many similarities with some of the key approaches used in a successful communications…

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Onwards and upwards, welcome to Claremont's new home

  This week, finally, Claremont made the move in to our new home. We chose to stay in Clerkenwell, just a stone's throw from the bars and lunchtime delights of Exmouth Market. Like many of the buildings in the area, our office was formally a craft workshop and is thought to have been a silversmith…

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Rape threats - the watershed moment for Twitter?

There has been much debate in the last week or so about the need for Twitter to do more to protect people from fear inducing online abuse. A good deal of the commentary has focused on where the line is crossed between free speech and deeply offensive or illegal behaviour. It has raised serious questions…

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What makes a good hashtag?

[caption id="attachment_2950" align="alignright" width="237"] Hashtag Button (Photo by Eclecticlibrarian)[/caption] The launch of a new campaign would no longer be complete without giving some thought to the hashtag. Sometimes the wording of the hashtag is immediately obvious, but for other campaigns it needs a bit more thought. So what makes a 'good' hashtag? First up, some important…

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Campaign of the month - Going All Out to challenge homophobia

After marching at Pride in Brighton, All Out’s campaign calling on the International Olympic Committee to condemn Russia's anti-gay laws caught my eye. A quick look at their website and I saw something really exciting; All Out has created a hub for a global social movement to challenge homophobia.  The campaign targeting the winter Olympics…

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Digital PR - not just another comms channel!

This is a post for people working in PR, trying to get to grips with digital, and written with these assumptions in mind: Many people currently working in PR began their career in a world where social media did not exist. It will become increasingly essential for 'digital' and 'PR' to merge in a way…

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Hiring Social Media Manager Immediately!

We have an immediate requirement for a Social Media Manager to work with us at our new offices in Clerkenwell. The role would suit a freelancer looking for a 3-6 month contract with the possibility of a further extension. Our office  culture is friendly, approachable and we're a bunch of dedicated folk who get the…

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We're hiring... a PR apprentice (or maybe two)

When Claremont became one of the first PR agencies in the country to sign up to offer Apprenticeships in PR we joined some of the country’s biggest PR agencies, other smaller PR shops and in-house teams in agreeing to hire a government funded higher, degree-level, apprentice. Almost a year on and our apprentice, Monica, has…

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What makes people click on emails?

There’s been a real change in email marketing in the last year - everyone is suddenly waking up to the need to optimise and segment to maximise their return in investment in email marketing. Investing time in optimising your email marketing will vastly improve your response rates, whether you are running a donor campaign or…

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Why 'why'?

When thinking about their brands, organisations, well, the people who work in organisations, ask about the what, the how and the who. But rarely ask about the why. Why. Not what It is easy to say, ‘we do this stuff in this way for these people so that in the future we will achieve this’.…

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Finding tomorrow's engineers

Siemen's engineering apprentices help build the next generation of wind turbines

[caption id="attachment_3013" align="alignright" width="213"] Siemen's engineering apprentices help build the next generation of wind turbines. Picture: National Apprenticeship Service[/caption] Engineering is big business. And it's vital to the future of our nation's economy. And according to EngineeringUK, engineering companies will have 2.74 million job openings between 2010 and 2020 so it should be a major…

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Double delight: PRCA Awards Shortlist Announced

No matter what anyone claims, everyone likes to win. And in the PR world, the PRCA Awards are an annual highlight in the calendar. So we were delighted to learn that our National Apprenticeship Week 2013 campaign has been short-listed for two Awards (we worked alongside the National Apprenticeship Service in-house team, BIS press office, Tribe…

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Introducing our new PR apprentices

Sean Moody & Matt Seel

We’re proud to practice what we preach at Claremont, so welcoming this year’s PR Higher Apprentices intake is a big deal for us. Following on from news that our National Apprenticeship Week PR work has been shortlisted for two PRCA Awards, our apprentices join us to continue this good work – and also help drive…

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Cut the crap! Three great examples of 'No Nonsense' marketing

Marketing professionals have a dizzying array of tactical options at their disposal.   Give them a budget and the chance to 'get creative' and you can be pretty sure they'll get on and do exactly that.   But is there another way?  What happens when organisations choose not to play by the same rules? Here…

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Behind the scenes at Nick Clegg's Skills Show visit

The Skills Show at the NEC in Birmingham was amazing this year. Thousands of young people showed up to be inspired, whilst ministers (including the Deputy Prime Minister, Nick Clegg) came to witness first hand the tangible skills apprentices contribute to the UK's economy, through live demonstrations of their work. Whilst there were various goings…

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Why I've quit Twitter

#GoodbyeTwitter.  We're over.  It's not you, it's me.  Well, mostly me. I still administer the @claremontcomms account, which is thriving. But since 3rd October @bencaspersz has been languishing alongside 300 million other Twitter accounts in the 'inactive' pile. And, I have to say, it feels good.  Emancipating even. Years ago I rejected Facebook for personal…

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Star-shaped mince pies, Christmas tree crumpets and some very sore legs - how Claremont does Christmas

[caption id="attachment_3155" align="alignright" width="320"] Claremont Christmas Party[/caption] This year Claremont is trying to use our festive celebrations to practice what we preach! We started off with our 'made by apprentices' Christmas Party for clients where Matt, Monica and Sean were given a brief and (tight) budget and turned our offices into festive wonderland, complete with…

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How do you define right and wrong in PR?

How do you define right and wrong in PR?

Yesterday morning's papers showed two different sides of PR. While the boss of Bell Pottinger represents dictators claimed his firm are decent people in the Guardian, Save the Children are alleged to be supressing news stories to curry favour with corporate donors in the Independent. So how do you define right and wrong in PR?…

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It's time to live Evermore

For too long anyone approaching older age has been defined by age or illness stage in an institutionalised care sector putting the needs of its operating models first. But, as anyone with relatives in their 80s knows, this group are fiercely independent and want to continue to live life to the fullest. And PR &…

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How to develop a successful media partnership

When I first started working in communications there was a distinct gulf between those that ‘did marketing’ and those that ‘did PR’. For some old school PR colleagues, the idea of paid-for content was considered ‘cheating’ and the notion of your key media contacts being salesmen and not journalists would have been absurd. Today however,…

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Five tips on preparing your charity for the 2015 General Election

The 2015 General Election will be a key opportunity for charities to further their aims and objectives and gain more supporters. However, new research released by Claremont shows that many organisations have yet to start planning for the election. With less than 18 months to go until the election on 7th May 2015, the research…

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Have we hit peak hashtag?

[caption id="attachment_3232" align="alignnone" width="625"] This. Just no, okay?[/caption] Is it too late to stop the relentless march of the hashtag? I think it might be. Hashtags used to be a useful tool for finding relevant and useful information on Twitter. But we now have better ways of doing this - through social search such as…

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Does Instagram for business work?

Social media is now a well established platform for communicating in the public sector. Although some brands have been slower to adopt, it is fair to say, a large majority of public sector agencies have identified their audiences and created platforms appealing to them. Using technology to connect with your audience, and then (through ads)…

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The Secret of a Happy and Productive Life in PR

It's really easy to slip into a bad habit of getting everything we want at the click of a button. This may seem great at the time, but it has diminished self-discipline and gratitude in many aspects of our lives. Lots of things are to blame for this but I will avoid listing them because…

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A Thoroughly Unruly Introduction to Claremont

Produced by Ben Caspersz as an informal introduction to Claremont, made with an iPhone and iMovies. The painted logo was produced by Samnet via the stupendously useful website Fivrr. Credit to Major Lazer for their ace track 'Hold The Line'.

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Quick tutorial - how to create your first Vine

As part of a client campaign rolling out soon (watch this space!), we wanted to explore the potential marketing opportunities for Vine. Following it's first birthday, Vine is beginning to attract the relevant media attention it finally deserves (see Channel 4). This is the next big thing for social media PR (especially when targeting young…

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The Buzzfeed Quiz: What’s it all about?

If you’re a regular Buzzfeed-er you might also have noticed the rapid increase of the Buzzfeed quiz. But why is there such an increase and why is it that people – myself included – can’t get enough of them? The end of last year At the end of last year something terribly strange happened. The…

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Why do PR? For results...

In an industry that sometimes struggles to prove its effectiveness, one Claremont campaign helps answer the age old question 'why do PR'. Last weekend the government announced that as a result of Tomorrow's Engineers Week, the number of young people interested in a career in engineering has seen a sharp rise - by 6 percentage…

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What can employers do to tackle the problem of youth unemployment?

Tackling Youth Unemployment panel discussion, with special guest Kit Malthouse When: Tuesday 4th March Time: 8am - 9am Where: Rosebery Room, Sadler's Wells Theatre, Rosebery Avenue, Clerkenwell, EC1R 4TN Register for the event now With 2.34 million young people out of work youth unemployment is a problem all around the country. In Islington alone there are 1,110…

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Strategy and being punched in the mouth

The end of the financial year is almost here so quite possibly you're working on a 2014-15 strategy. Good luck to you! We know strategy is important. Everyone likes to talk about it, especially candidates on the Apprentice. But for a more considered perspective we could look instead to Sir Lawrence Freedman, author of Strategy:…

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yourbusiness.london . What do new top level domains mean to you?

Did you know that every 2 letter .com is now taken? With this in mind, ICANN are releasing a whole swathe of new TLDs (Top Level Domains), such as .london, .rugby and even .beer! There are rules and regulations around owning domains like ilove.rugby, so here's what you should know. You won't be owning your…

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Apprentice-eye view on National Apprenticeship Week 2014

It’s just four months since I started my Apprenticeship in October last year and I’ve already done so much – from writing press releases to organising Claremont’s own National Apprenticeship Week event with local businesses and Deputy Mayor of London, Victoria Borwick. National Apprenticeship Week 2014 For this year’s National Apprenticeship Week (#NAW2014) there were…

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Happiness at work: 4 tips for a cheery workplace

I am a pretty lucky man in that I really like what I do for a living. And I also work in a friendly, supportive and encouraging environment where it is very nice indeed to feel like you are working during the day among friends. Getting on with your colleagues is right up there in…

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From Rembrandt to Rihanna: the evolution of the selfie

What is the most retweeted picture of all time? A selfie. Admittedly, the photo is a montage of famous faces (incl. Bradley Cooper, Brad Pitt and Jennifer Lawrence) but regardless of whether you're an actor, president, or teen in your bathroom, we all enjoy taking one. Much media attention has been brought to the activity ("selfies are to…

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The Dos and Don'ts of a successful LinkedIn campaign

Over the past couple of months I’ve been running a series of campaigns for the National Apprenticeship Service on LinkedIn. Like most promoted activity on social media, there is: - A specific demographic in mind - An objective - A variety of content - A budget Setting up your campaign Do – Accompany each post with…

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The 8 million pound hashtag

The reach of the #nomakeupselfie meme, where women post bare faced selfies on social media, has been incredible over the last seven days. And while not all the media attention has been positive, and the origin of the campaign is not rooted in cancer awareness, the results have gone so far beyond what anyone could…

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Is this the most effective PR campaign in Europe?

There are some PR awards anyone would be delighted about being nominated for, but do they prove you have one of the most effective PR campaigns in Europe? Claremont's work for National Apprenticeship Week 2013 (working with the Skills Funding Agency in house team and our partners at Tribe PR, On Broadcast and Shackleton PR) has just been…

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From inaction to interaction - the evolution of mobile video marketing

How are you reading this blog post? The chances are, you’re reading it on your mobile device, probably on your way in to work. (Cue gasps and utterances of “but how could you know?”) I would love to claim some kind of telepathic power, but in reality (unfortunately), we know this information from our data…

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Charity Begins at Home. Again.

At the time of writing, Stephen Sutton, the 19 year old cancer patient behind the #ThumbsUpForStephen campaign, has raised £1.8m for the Teenage Cancer Trust. Stop and think how much tin rattling and chugging it would take to reach that number. As well as achieving this incredible feat with dignity, humour and a celebratory attitude…

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All campaigners will need to learn lessons from the CBI's Scottish crisis

The CBI's epic PR fail on Scottish independence has grabbed the headlines. But the real news will be in the outcome of the Electoral Commission's decision on whether the CBI was right to register as a campaigner in the referendum. This decision will have far-reaching consequences for all campaign organisations. On the surface, the Scottish…

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It's time business grew up and left jargon at the door

Jargon. Google defines it as special words or expressions used by a profession or group that are difficult for others to understand. In reality it’s a veil of knowledge, allowing someone who knows very little about a subject to talk for a long time using confusing words to mask the fact that they are totally…

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How to Vine - Six Steps in Six Seconds

How to Vine: Six seconds in six steps Vine is an ever-growing platform, now boasting an audience of over 40 million followers and part of the Twitter family. One of the most famous government Vines was a six second video of the South African flag being flown from outside Number 10 upon hearing the news…

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Small brands vs. big brands - can David really beat Goliath?

Recently there has been a large amount of media coverage about small companies making waves in their industries to the extent that the big brands are going on the offensive and doing everything in their power to stop the new kids on the block from moving in on their territory. The real question here is whether…

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What to do when someone steals your content

If someone steals your laptop, you make an insurance claim. So what happens if someone steals your content? Furthermore, what do you do when someone steals your content, gets more likes and shares for it, and doesn't credit you in the process? Well, this morning I found out that had happened to me. Let's begin…

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How is the rise of Big Data set to impact on the PR industry?

Last week Claremont co-ordinated an event on behalf of our client, the Connected Digital Economy Catapult, a national centre to rapidly advance the UK's best digital ideas. The event marked the launch of the Digital Catapult's new Open Data Health Platform, a tool amalgamating multiple health data sets for entrepreneurs. To mark this launch we…

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Help us celebrate our SABRE Award nomination

Our campaign for National Apprenticeship Week 2013 continues to gain industry recognition and on the 20th May we find out if the campaign has a won the SABRE Award for the most effective communications campaign across Europe, Middle East and Africa. We're incredibly proud of being shortlisted for the award and it will also launch a new…

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The five most important tweets on the #EU2014 vote

Seismic earthquakes. Political turmoil. Revolutionary. There's been much written about the European elections, but the five tweets below provide clear lessons the UK political parties - and anyone with a passion for democracy - must learn: 1) Things are not what they seem Another Angry Voice has an important overview of the 12 things the European…

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Hi I'm Chris!

I've just joined Claremont after heading up digital communications at EdComs, an education based communications and research agency. My career has taken me both client and agency side, including a background in Government Communications. My past roles have taken me to the Cabinet Office, Defra and the Department of Energy and Climate Change. I really enjoy…

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Doing It Right: Why Claremont Is Changing

  I recently took part in a business speed dating event where we were given three minutes to say what our business is, what we are most proud of and what kept us up at night. No problems with the last two, but my response to the question 'what is Claremont?' didn't work at all.  More…

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Six tips to make you more creative

Coloured pencils

Time pressures mean that many people don't allow themselves the freedom to have creative thought, and even when they do they find themselves blocked and unable to think creatively. Here are some top tips on how to make room in your day for creativity: 1. Get comfortable and focus your mind Whether that's going for a walk, listening…

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Eating our way through the World Cup

Things are really hotting up in the Claremont kitchen Since the start of the World Cup 2014 people have been taking part in a cooking contest which challenges their geographical knowledge and international culinary skills as they battle it out to become ‘Claremont’s World Cup Bake Off ’ winner for 2014. Put that on your…

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Email marketing: death or rebirth?

We’re doing some work to better understand how email marketing might benefit our clients; to better understand their customer data and behaviour, to get closer to understanding the key insights that make these programmes and campaigns unique so we can deliver the right messages at the right time, in a way that will give resonance…

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Can the hashtag ever be tamed?

The hashtag campaign has taken the world by storm in recent months with campaigns such as #nomakeupselfie and #thumbsupforstephen raising over £12 million between them. This has led to a number of charities and organisations trying to replicate that success in raising money. It hasn’t really worked. #barefootfriday You may or may not have known…

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World Cup Bake off: Round two

Following the success of last week's World Cup Bake off it's safe to say that the bar has been set at an almighty high. Our latest blog shows us how people fared in round two where we had four new countries battling it out to become this year's winner of Claremont's World Cup Bake Off.  Post Match analysis…

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It's Official: Claremont is the UK's Fastest Growing PR Agency

Well-well-well, who'd have thought it? Fastest growing PR agency of the year! Of course all of us are thoroughly chuffed and I'm personally incredibly proud. It's an accolade loaded with excitement but also, I must say, a shiver of trepidation. Doesn't what goes up have to come down with a clunk? Maybe, but I can…

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Could you be Claremont's new Senior Consultant?

Having recently been named the UK’s fastest growing PR agency, Claremont is looking for a new senior consultant to join our expanding team. The new addition to our team will lead the delivery of PR account work, develop Claremont's integrated offering, and help to grow revenue and profits through new business wins. The successful candidate will have at…

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Keen to join Claremont's expanding team?

Claremont - the UK's fastest growing PR agency - is on the search for a new consultant to join our expanding team. We're looking for someone who will work as part of our team to deliver PR and media relations campaigns for clients, while also playing a contributing role in generating new business for the agency. The successful candidate…

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We're hiring!

Having recently been named the UK’s fastest growing PR agency, we are on the hunt for two exceptional PR people to join our expanding team! We are looking for both a consultant and a senior consultant who can help us to deliver excellent results for our clients as we continue to grow. At Claremont we do the right…

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Can an algorithm predict social media engagement?

At the beginning of this week a colleague shared a new tweet A/B testing site that, based on an algorithm, could tell you which of your two draft tweets would get re-tweeted the most and therefore have higher engagement. Working in the comms industry, developments like this are quite exciting. As a self-confessed data geek I…

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Five tips on hiring PR apprentices

PR Apprenticeships have been helping agencies and in-house teams grow their own talent for over two years now. And Matt and I recently spoke to the PRCA's DARE conference about what a PR Apprenticeship actually involves - from employer and apprentice perspectives. You can view the presentation we gave below, but there are five key things we have learned…

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Shedding light on the sharing economy

Since working for our exciting new client – The Connected Digital Economy Catapult, it has become overwhelmingly obvious to me just how digital our economy is becoming. Whilst some people have this vision of high street shops closing down and people glued to computer screens forever and always, that is not the case. In reality,…

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Will the Lobbying Act impact on your campaign?

Keep calm and keep campaigning That was the message from the PRCA's Not for Profit and Charity Group  discussion last Thursday on the impact of the Lobbying Act on campaigns in the run up to the General Election next year. But, as Lily Capriani from Children's Society pointed out, continuing to run campaigns does not…

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What the Wall Street Journal wants from us

Yesterday morning, we joined a host of PR professionals across all sectors to listen to Sarah Marshall and Fiona Matthias from the Wall Street Journal give us an insight into the publication and how best to seed a story within it. What did we learn? Here are a few facts about the WSJ to get started: It's…

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The Future of Comms

Back in June I went to #Futurecomms14, a conference organised by MyNewsdesk exploring the future of communications. I like this kind of thing, so off I went to the futuristic, yet strangely 1980s, venue in London's Docklands. In summary, we talked about changing client expectations, the need to use data in planning and evaluation and the fundamental…

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We're all going on a summer holiday...

... and don't brands just know it! In recent weeks there have been a plethora of summer campaigns from the big brands, and with the release of the latest ONS data showing that retail sales are up on this time last year, it's no surprise that brands have really stepped up their game. My highly scientific indicator…

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Tomorrow's Engineers Week returns

EngineeringUK has asked Claremont to encourage more young people to pursue careers in engineering for a second year running. Tomorrow’s Engineers Week (#TEWeek14) takes place from 3-7 November 2014 and aims to change perceptions of engineering among young people, their parents and teachers. The announcement comes after a BIS-commissioned survey found that the number of 11 to 14 year…

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How does digital innovation in newspapers affect our work?

At a recent talk the Deputy Head of Digital at the Times talked about the huge investments they’re making in digital innovation. The expansion of their digital team (including the recruitment of developers and data analysts); a new seating arrangement meaning the digital team is now sat in the main building working closely with the…

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The impact of the Lobbying Act on PR is still not clear

With just weeks to go until regulations for non-party campaigners during the 2015 General Election come into force, there are still fundamental questions that remain unanswered about the impact of the Lobbying Act on PRs. In fact, the PRCA Not-For-Profit and Charity Group has written to the Electoral Commission with ten key questions they must…

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Claremont gets a digital and strategy boost

As Gorkana reveals today, Claremont has further boosted its senior strategy and digital offering with a trio of new hires. Building on our nomination for specialist agency of the year in the PR Week Awards and after bieng ranked the fastest growing in the UK in the PR Week Top 150 League Table, we're continuing to invest in the…

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Amazon vs Hachette - the PR battle of the year

Amazon has come under fire in the publishing world during the last few months due to it’s long spat with Hachette publishing. The spat, which has been going on since May this year is over Amazon preventing pre-orders and removing discounts from Hachette-published titles. The battle The way that both parties have gone about this…

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The Generation Y Challenge

One of the toughest nuts to crack in comms campaigns is the targeting and influencing of students and young people to become advocates and participants for education programmes through social media. I spent a lot of time in my previous role poring over the barriers, privacy issues and politics of promoting client messages through to young…

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Five tips to ensure you don't fall foul of the Lobbying Act

It is not just the PR industry which has been asking difficult questions about the impact of regulations for non-party campaigners during the 2015 General Election. And unless any last ditch attempts to delay the introduction of the Lobbying Act are successful, there is less than a month to go until the law comes into force. So, here are five tips to ensure…

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The great Claremont tweet-off: a crash course in Twitter ads

Last week we had a competition at Claremont to see who could get the highest percentage of engagement from a single promoted Tweet. The competitors Three people took part in the Claremont tweet-off, each person with a different blog – and therefore different audiences: Chris Morris – the digital expert with many years experience in…

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A good example of bad email marketing

Take a look at this example of email marketing and our quick list of some of the key things to avoid when building your email campaigns: 1. Be accurate. They’re telling me that since signing up in 2009 I’ve mapped 10 runs and for this they’re congratulating me. I’m no personal trainer but even I…

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Digital Stranger Danger - an emerging trend

Who watched #EducatingTheEastEnd last night? Did you see the young girl, Acacia, who was excluded from school for posting a picture of another girl topless on Facebook? What was shocking was her total lack of awareness, not only of what a hurtful thing it was to do, but also the potential implications – which, for an…

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Hi I'm Niall

I've just joined Claremont after being the International Director for The BB Group, an international charity based in the UK that builds communities through socially mediated support, connecting people in need with those who can help. I have 14 years experience, both agency and client side, and my work has included consulting for the UK Government…

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The Future of Campaigning: Is hashtag activism killing grassroots action?

The great and the good of London’s charity sector were present at The Future of Campaigning event today. Is hashtag activism killing grassroots action? Our people on the ground @ChriMor, @SimonBooth and @Matt_Seel reported back to HQ: John Coventry, Communications Director: UK & Europe, Change.org John from Change.org kicked off the event with a great…

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The Apple Watch is TMI on an epic scale and I ain't wearing it.

The Apple Watch represents Too Much Information on a new level and I for one won’t be wearing it. I already hate my iPhone - the robber of daydreams - but simply cannot live without it. iPhone, iPad, iTunes, iRefuse to get hooked on yet another Apple product. On my wrist! Has the world gone…

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Apple Watch – the case for the defence

So the Apple Watch is the robber of dreams, the enemy of everyday-thought and a danger to us living out our creativities. But what Ben didn’t talk about in his blog are the opportunities that the Apple Watch presents to improve people's lives. Plus, it's pretty freaking cool. The intention of the Apple Watch is to help us…

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The numbers just don't add up

Over four years ago, the global PR industry united to declare the death of AVEs - advertising value equivalents of PR coverage. But recently, they've been creeping back in (I now even get a coverage alert from a well-known cuttings service telling me the daily 'value' of coverage). The industry needs to, once again, ensure…

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Launch of the PRCA Digital Report 2014

A live write-up of the launch event at H+K Strategies. Excuse typos, errors and stuff that doesn't make sense. On the panel are: Simon Shaw, Chief Creative Officer at H+K Vikki Chowney, Head of Things with Wings Jon Silk, Director at Bite Danny Whatmough opens up the event with some key data from the survey.…

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Keep calm and carry on: six tips for staying stress-free in PR

With daunting deadlines, rude journalists and the reputation of entire organisations to contend with, it’s no surprise that PR is reputed to be one of the most stressful professions to work in. But the good news is that there are many techniques to help us keep our cool as the pressure heats up. Whether it’s…

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Helping young people to Plotr a better future

As reported in PR Week and Gorkana, we're delighted to be working with Plotr to help boost its profile among teachers – and drive up user numbers. Plotr offers brands and organisations the chance to give young people an insight into the workplace and the site is being re-launched to focus on a unique, free, psychometric…

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19th September 2014: The end of press conferences?

Press conferences have had a good run. From calming public nerves in a crisis (or not if you are Malaysian Airlines) to launching campaigns and announcing mundane company results, press conferences have been at the heart of the PR's repartee for decades. But while the media's attention is focused on Scotland, the Lobbying Act came…

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The European Union: One size doesn't fit all

European Commission funded behaviour change campaigns are usually required to be delivered in equity across all 28 Member States. But how can one campaign with one set of messages literally and figuratively translate across a continent of 500 million people, 24 official languages and countless cultures and cultural nuances. That’s just a brief example of the difficulties…

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Tomorrow's Engineers Week shortlisted for PRCA & Social Buzz Awards

Hot on the heels of being shortlisted for the PR Week specialist PR agency of the year and public sector campaign of the year, our work for Tomorrow's Engineers Week has also been shortlisted for the PRCA Awards and The Drum's Social Buzz Awards. The campaign, which we recently were asked to work on again in 2014,…

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The ménage à trois of digital PR

I've been reflecting on and discussing the PRCA's 2014 Digital PR report since its launch last week. Others have written interesting things about it. The report has intriguing things to say about the digital state of the familiar client-agency coupling. Yet it has less to say about the third party who is now an inseparable…

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Are you a freelance social media editor…? If so, get in touch!

Claremont is looking for a social media editor to work with us on a range of campaigns, such as getting more women into science and engineering, preventing child abuse online, and finding jobs for low-skilled people. You will need to be part trend spotter, part copywriter, part data geek and part community manager. You will…

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Why the HeForShe campaign has fallen at the first hurdle

When Emma Watson delivered her first speech in her role as UN Women Goodwill Ambassador last month, it was to launch the HeForShe campaign. A campaign focussed on eradicating gender inequality across the globe with a particular emphasis on highlighting to males everywhere that "gender equality is your issue too". The concept is a great one.…

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Will social media help kill bad customer service?

A case study of customer service: how to delight online but disappoint offline In early July I took the opportunity to finally upgrade my phone and invest in an iPhone 5S. I did this reluctantly with the ‘6’ release just around the corner because of my wife’s impending labour and because of the need to…

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Claremont is PR Week's Specialist Consultancy of the Year 2014

Last night, at a glittering ceremony at Grosvenor House, we heard the amazing news that Claremont is PR Week's Specialist Consultancy of the Year 2014. It is a landmark achievement and the start of a new chapter for the agency. We're all utterly thrilled and on a personal level I am bursting with pride. There are…

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Could you be Claremont's new Operations Manager?

Are you an experienced and organised operations manager looking to work in a vibrant, socially aware and growing company? If so, you've come to the right place! Claremont is looking for an operations manager to join our friendly team asap to help manage the smooth running of the company. It will be a varied role and will…

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Opportunities for Junior Consultants at Claremont...

As part of the expansion of the Claremont team, we are now recruiting at junior consultant level. Our junior consultants are required to deliver key activities and tasks and support the team in delivering excellent work for our clients while developing skills and understanding in order to progress to become a Claremont consultant in the future. A junior consultant could be…

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Could you be Claremont's new Senior Consultant?

Claremont – PR Week’s Specialist Consultancy of the Year 2014 - is looking for a senior consultant to join our expanding team. The primary purpose of the role is to lead the delivery of award-winning PR account work, develop Claremont's integrated offering, and to help grow revenue and profits through new business wins. The successful candidate…

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We're hiring! New opportunities at Claremont...

As Claremont continues to expand there are a number of exciting new opportunities opening up to join the team at PR Week's Specialist Consultancy of the Year 2014! We are currently recruiting at both junior consultant and senior consultant levels and are on the look-out for exceptional people who can help us to deliver excellent results for our clients. We're also…

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Are you ready to go viral?

Bosses, board members and clients who don't work in communications have come up with many ways of asking if a campaign will go viral. But as I write in PR Week, this is fundamentally the wrong question. Instead, organisations need to ask the question "are we ready to go viral?" Cancer Research UK may have…

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Five ways to build loyalty for a brand new business

I'm working on a product launch right now, so anything about growing your customer base in the early stages is going to grab my attention. There was great food for thought at The Growth Hacking Conference in London on Tuesday. The venue was the Troxy theatre – in the heart of Tech City – and…

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Claremont scoop prize at the PRCA Awards

Four awards in four weeks

The team are absolutely ecstatic to have won the Public Sector, Value for Money Award for Tomorrow's Engineers Week 2013 at the PRCA Awards this week. Tomorrow’s Engineers Week is a national, government-backed campaign aimed at challenging the perceptions of engineering among young people, their parents and teachers. Adopting a Trojan horse approach, we worked…

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12 things I’ve learned in my year at Claremont

365 days. 52 weeks. 12 months. One year. And what a year it’s been. I started working at Claremont on Monday 21st October 2013 after moving down from the wonderful northern town of Burnley the weekend before and it’s safe to say I went head first into work and the Claremont lifestyle. It’s been a…

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Career acceleration, through aggregation!

Career acceleration. Through aggregation! Question: How do you build a brand new, flexible website for a high-profile Government campaign to inspire teenagers with exciting, fun and informative content, and do it in 10 days? Your Life is a new national Government campaign aimed at inspiring young people aged 14-16, particularly girls, to work in careers related to…

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Dapper Laughs: Where did it all go wrong?

Probably the moment he touched a smartphone. This week on Newsnight, the ‘comedian’ Daniel O’Reilly announced the retirement of his character Dapper Laughs after a storm of media attacks. He is known for his outrageous Vines and videos centred around 'pulling' tips that hover over a line too blurry to distinguish where the joke ends…

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Why Generation Y Matters

Gen Y is the generation that just won't stop asking why. Also known as millennials, those born in the 80s through to the early 2000s are slowly but surely redefining the world by questioning why working life shouldn't be a bit more balanced and rewarding. And I believe this has profound implications for all of…

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If music be the food of emotional engagement, play on

.... so said William Shakespeare (kind of!) and has ever a truer statement been proclaimed when it comes to getting your Christmas marketing campaign right? Brands spend millions on their Christmas campaigns so getting the music right is an elemental part of ensuring a significant return on this investment. The music needs to set the…

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Loser of Christmas 2014: Sainsbury’s Christmas Ad

The Sainsbury’s Christmas ad. Beautiful. Thought provoking. Magical. Dangerous? Hypocritical? If you haven’t seen it yet, take a look below.   So, what do you think? It’s pretty good; at least it uses a piece of actual history and a real story of Christmas goodwill. Compared with the John Lewis penguin ad, it has some…

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Going to a gig? Take a blindfold.

Have you ever worn a blindfold to a gig? No, neither had I until this autumn when at the launch event of RLSB’s first ever London without Limits festival about to listen to beatboxer Shlomo, London Contemporary Voices choir and Felix Buxton from Basement Jaxx. It was great…really, really great. Quite often at gigs you…

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New mummy army - the rise and rise of 'parenting lifestyle' bloggers

This week Gorkana held a sold-out event at The Meridien Hotel in Piccadilly. What were so many PR professionals doing in the centre of London at 8am on a rainy December morning? Listening to Susanna Scott and Jennifer Howze, of course - the dynamic duo behind the UK's largest lifestyle blogger network, BritMums. There have been a few articles in…

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Forget Monty and follow the fairies

Big budget, tearjerker ads dominate the public consciousness when it comes to Christmas campaigns. But what exciting things are happening away from the fruit and veg aisle? Here are five fashion orientated campaigns. Granny LOLs: Mulberry - #WinChristmas [embed]https://www.youtube.com/watch?v=EK0fKEvgXJo[/embed] The Mulberry Christmas video plays on the competitive side to family gatherings. In a display of…

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Winner of 2014: A campaign that gets real about body image

I can still remember the moment (and the exact location) that I began to understand how it feels when someone judges you on how you look. I was nine and my best friend had just told me that, despite us wearing the same trousers my thighs were fatter than hers! That’s one of the reasons…

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Why do people share content: social sharing in 2014

What makes content shareable? We can now expect most news to break online, and Twitter, Instagram and SnapChat all rang with conversations about Kim Kardashian's bum, Ebola and Monty the penguin. But how does any brand get their content to stand out amid this sea of snippets, and at the right time? The impetus behind anyone making…

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The Nativity Play - Claremont Style

Every parent in the land is instagramming their children's nativity plays like they are running out of bandwidth, and the media is tying themselves in knots about whether they should remain religious or include every angel, donkey and octopus.  I thought I would add my version of the nativity to this hotbed of drama and tinsel... of course with…

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Instagram: Gizmo or Gremlin?

Instagram is growing and we definitely fed it after midnight. Over 30 billion images have been uploaded to the network since it launched at the end of 2010. The platform has just passed the 300 million user mark, making it bigger than Twitter, just nine months after hitting 200 million users. But the real Instagram gremlins are…

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Christmas: the ultimate case study in behaviour change

If you’re looking for an example of a mass participation event that has captured the attention of literally billions of people worldwide year-on-year, forget #nomakeupselfie or #icebucketchallenge - there really is no better example than Christmas! For centuries the behaviours and beliefs surrounding this huge, global festival have been passed off as nothing more than ‘tradition’…

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Amazon's cheap Christmas fail

Christmas is a stressful time for everyone. You need to buy presents for people you haven't seen since last year and the shops are constantly trying to take your money. This is also a stressful time for brands, they need to convince you to spend your money with them and not their rivals, this can…

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Keeping warm and effective comms

With a cold front driving in from the North in December we’re all being told to expect a cold and snowy winter. The good news is it is expected to be ‘less stormy’ than last winter – so hopefully less train delays for long haul commuters like me. With me being pretty cold all the…

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Geeky gifts

Whether you love Christmas or hate it, now is the time to spread the joy, Grinches included. And if Claremont did gifts they’d be something like this: Polagram Polaroids straight from your iPhone. This is an app that will print polaroids and send it to the person’s address. Great for family and close friends. Selfie…

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The holly and the survey

The silly season has been and is well on its way to being gone (thankfully). There’s been Sainsbury’s dancing dads, a lonely hearts club Penguin and cutesy singing animals selling us biscuits. And of course, lest we forget an early entrant into the festive frivolities - Iceland. It was only October when #mingepie started to…

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Six top tips for 2015

Sparklers by Ben K Adams

Five years ago this month, I published a book which was a bit of a hippy treatise on the importance of social media to business. I wanted to look at how social tools could help businesses and all their relevant stakeholders - customers, employees, suppliers and the like - be more productive, effective and - yes - even fulfilled and…

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Bearing a bare bear in mind

I’m sure I’m not the only person working in comms who, despite generally feeling quite confident when it comes to spelling and grammar, occasionally finds myself questioning even the simplest of rules. I recently asked the crew at Claremont which spelling and grammar rules have left them scratching their heads recently. Here are seven common…

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Merry Christmas & a Happy New Year

That's it for us for 2014. And what a year it's been. If you haven't seen all our blogvent calendar posts, there have been some crackers from the losers of Christmas 2014 to giving back at this time of year. This year we've won a clutch of awards, gained some amazing talent and produced some knockout campaigns covering…

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Three predictions for charity campaigns in 2015

With the political parties kick-starting the longest General Election campaign in history this week, politics will clearly have a major impact on charity campaigns in 2015. But as PR Week reveals, it's not the only issue campaigners and charity PRs will face in (early) 2015: 1. The Lobbying Act will continue to confuse charities and campaigners. Part 2 of the…

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2015:  the Year of Authenticity

  Jamie Oliver’s latest TV crusade is all about getting us to eat ugly veg. Working with Asda for a trial run, Jamie surveyed punters’ appetites for mutant celery and knobbly new potatoes. “Scuse me darlin’… can I ask whether you’d be up for buying this little beauty for tonight’s dinner?” he asked one lady…

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Hot Tips to Survive the Winter

Let’s face it, January is quite depressing. Short days, waking up (and going home) in the dark, feeling sluggish after Christmas and having to scrounge around for the last few pennies are all contributing factors to why most of us just want to stay in bed. Although it won't make up for the season, here is the…

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Five comms resolutions you can actually stick to

This year I was lucky enough to celebrate New Year (or Old Year as it is called there) in Tobago. I’m not bragging, I promise, but there’s something about sun, sea, sand and blue skies at the beginning of January that made me think a little bit harder about my New Year's resolutions for 2015.…

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Team building - it's not just for hippies

Team building. It’s a dirty word and something that fills everyone with dread. Being thrown into a room full of people that you don’t know and sitting in a circle on the floor, holding hands and singing hymns is not my idea of a good time or even a good use of my time for…

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Hot Tips to Survive the Winter (Part Two)

Following on from last week's post, I've created a few more tips to help get you through winter. Set yourself up for a good day. Treat yourself for getting up. Sounds patronising, but taking a nicer route to work, or grabbing a bagel or coffee on your way in can give you something to look…

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Trust in charities collapses; but ethics are key to rebuilding faith

The must-read annual Edelman Trust Barometer (see below for the full report) has just been published and its message is clear: If you want to build trust be social and be ethical. The Barometer finds that, globally, trust in charities, NGOs, business and media has declined across the board and the UK is ranked as…

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Dry January or Try January? A look at this January’s campaigns

At the moment, with it being January, the media is of course saturated with articles on Dry January. Journalists and bloggers are discussing the pros and cons of abstaining for a month; suggesting there are actually no benefits; providing us with alternatives to Dry January and offering us recipes for ‘delicious’ drinks to get us…

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No more Page 3 – what's going on?

"Page 3 is no more. Friday 16th January was the last day that The Sun would print a picture of a topless model. It was a real win for the ‘No more page 3’ campaign and Twitter (as you might expect) went mad. It is a great win, to change something that has been part…

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Delivering a workshop? It aint all that scary

I recently created and delivered a workshop for The Young Foundation, along with Simon Francis, on how to communicate effectively with your audience. Claremont provided workshop number two of a week (‘Wish Week’ to be precise) of workshops to help The Young Foundation’s members create a movement around the work they do to tackle the…

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Let's make 2015 the year of trust and ethics in PR

If the Edelman Trust Barometer wasn't enough of a wake up call to the marketing industry that organisations need to focus on building trust, new research from PulseCheck should provide a further reason to kick start a debate about organisations' communications priorities. Last week, the Barometer revealed that, globally, trust in charities, NGOs, business and media has declined across the board…

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The Brathay Apprentice Challenge shortlisted for a PR Moment Award

The Brathay Apprentice Challenge has been shortlisted for a PR Moment Award for Public Sector Campaign of the Year. The Brathay Apprentice Challenge, supported by the National Apprenticeship Service, is the official search to find the apprentice team of the year. In 2014, over 100,000 14-18 year olds were engaged through peer-to-peer advocacy alone and…

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5 Tips For Distributing Video Content Effectively

The PRCA's Not for Profit and Charity Group heard from Rethink Mental Illness on the huge success of their #FindMike campaign - the PRCA's current Campaign of the Year. At the heart of the campaign was a film that captured the emotional story of Jonny Benjamin, who has schizophrenia, and was on the verge of taking his…

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Are charities engaging young people in the right way?

New research from Mintel shows 16-24 year olds are the UK’s second highest charity donors. Over a three month period the age group donated on average £40, compared to 35 – 54 year olds who donated the least at £33. This is all well and good but what does it mean for the charity sector…

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The imitation game: Twitter and WhatsApp

Twitter and WhatsApp are closing the gap between their individual USPs with their latest feature announcements. New with Twitter Tweeters are now able to capture, edit and share videos in app. The thinking behind this is a no brainer. Vine, Keek and Instagram have all shown how successful video clips can be, so it is…

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And they call it puppy love: Getting to grips with Instagram

With more than 300 million global users Instagram has surpassed Twitter (271 million users) as one of the most popular social networks. With stats like that there’s no doubting the site, which launched in 2010, is a huge success. Yet a quick poll in the Claremont office suggests Instagram is like Marmite, some love it…

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Is it time for a press revolution?

There has been much talk about the need to be authentic in 2015. We've discussed it plenty with people questioning integrity of brands and their purpose. And it seems like a week can't pass us by without the financial grounds of a celebrity's patronage for a charity making front page news. So when Peter Oborne very…

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Impressions or conversations: which will win #GE2015 social media battle?

The battle lines for the General Election are drawn. And for marketers, it's not blue versus red (or even purple vs orange vs green), but impressions versus conversations. In the impressions corner are the Conservatives. They are spending a staggering £100,000 on Facebook ads alone. And their impression driving "road to recovery" poster may have been…

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Help create a new PR degree apprenticeship

The PR industry is set to make history by creating a new master's-level degree apprenticeship in public relations. Industry body, the PRCA has applied to the Department for Business, Innovation and Skills to develop the new qualification in partnership with universities. Announced by the Prime Minister, the new PR degree apprenticeships are possible following reforms…

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A very public cock-up and how to avoid it happening to you

Many of you will have heard about the Green Party leader Natalie Bennet’s epic fail when she was interviewed on LBC recently, even if you don’t have an interest in politics you will probably be aware that a politician cocked up big time on live radio. Whether that will affect the Green Party’s campaign I…

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Does every brand need a social purpose?

Washing line by Victor U

Charities and activists do well on social media for a reason – people want to share their stories. Cause-related content often hits that sweet spot between emotional trigger, topicality and our need for self-validation. We are what we share – and asking friends to sign a petition to save dolphins maybe says something nicer about…

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New apps on the block

Hundreds of apps are launched every day: how do you know which ones could make a difference to your next campaign? Here are the latest apps to look out for. Meerkat is a video streaming service that lets you host a live broadcast from your smartphone, which your followers can watch from their Twitter stream or in…

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Should a social media network censor its content?

The biggest 'first world problem' that could possibly ever happen, happened last week. Zayn Malik, a fifth of the boy band One Direction and one of the '10 most influential British Asians', left, citing stress as a major factor in his decision to leave. So when One Direction's statement about Zayn leaving was published, the…

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Backing campaign skills

  We're proud to be supporting the E-Campaigning Forum in Oxford this week - three days of training, sharing best practice and professional development for charity campaigners from across Europe. Starting on Wednesday, #ECF15 will provide 150 charity campaigners the campaign skills and knowledge to be more effective in delivering social change through communications. It will…

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Stock off: Stock photos we've seen enough of

Time to Change recently launched a campaign ‘Get the Picture’ to help the media to move away from the stock photos they use when writing about mental health. They did this through demonstrating what people with mental health problems actually look like. And how do they look? Exactly the same as everyone else of course,…

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Five things we learned from the E-Campaigning Forum

Yesterday, Claremont was fortunate enough to attend a full day's training session at the E-Campaigning Forum in Oxford (#ECF15), on preparing and executing world class campaigns, delivered by UK-based master campaigner, Chris Rose. There are five key take-outs to share, particularly aimed at campaigners who should all refer to them when next planning a campaign…

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Leading the way in Digital – how we can influence and persuade

The digital leadership session at #ECF15 conference on Wednesday was designed to help improve our reputations and influence as digital leaders. I’ve had some time to reflect on what was discussed and what is important and relevant to me and put together a plan of action for how to become a better and more influential…

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The key skills you need to climb the ladder

A group of communications professionals came together at the #PRCACharities event yesterday (21 April). Up for discussion? Advice on the key skills needed to progress your career to a senior role within the charity or not-for-profit sector. The panel was made up of senior representatives from in-house, agency and recruitment firms, and featured Claremont's own Simon Francis. So what…

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Facebook: the love/hate relationship of the decade

Another day, another piece of research saying that teenagers are leaving Facebook in droves. But does it paint a true picture of where and how young people and teenagers are using these platforms, or is this hyperbole to attract headlines? While this research suggests a mass exodus from Facebook, the most popular social platforms amongst teens remain…

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YouTube - a decade of shocks, tears and giggles

April 23rd 2015 marks the tenth anniversary of the first ever video uploaded to YouTube. A truly uninspiring 18 second short of site co-founder Jawed Kareem at the zoo commenting on elephants with “really, really, really long trunks”. What this video did however, was pave the way for what is arguably the world’s most eclectic library of content.…

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What I learned from the e‑Campaigning Forum

Last week I attended the e-Campaigning Forum, a three-day long, international conference where NGOs can meet and discuss best practice throughout the industry. I learnt so much in my three days there, but here’s my attempt to condense everything that I learned. People have similar problems With around 150 people attending the conference you are…

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Is this the social media election? Stop asking the wrong question!

The audience at the PRCA Digital event: Social Media and the Election were asked at the end of this conference if social media had changed the way in which they will vote at this election. The response from the room? A big fat zero. But should we be surprised? Certainly not given the demographic of both panel…

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A new era for public sector communications?

Five years ago there was a feeling of doom and gloom around public sector communications. Cuts to marketing budgets and the closing of the Central Office of Information saw many in the PR world to shy away from delivering behaviour change and social communications for the public good. But while the cuts were deep, it has…

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What six years of PR has taught me and could teach you

I was recently on a panel for the University College London’s Media, Marketing and Advertising careers week event and, whilst writing my biography for that event, I realised that this summer will mark my sixth year of working in PR! After the event I had a handful of students come up to ask me about…

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OPINION: Why I’m going to spoil my vote

    My vote will make no difference. I live in Hackney North, which is one of the safest Labour seats in the country. I’m disillusioned with the policy choices on offer. With every general election the manifestos seem to get more and more pedestrian. Where are the visions? I don’t believe in the politicians.…

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Opinion: Why I’m not spoiling my vote

Like Ben, I live in a Labour safe seat but I’m still going to make sure I get myself over to the polling station tomorrow. Maybe it’s because I’ve spent less time around politics than my non-voting colleague. This is the first election that I’ve been able to vote in – the last election I was seventeen and…

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Who are the undecided voters in the general election?

Political polling has taken on an even greater significance in 2015 with the general election being so unpredictable and the media desperate to try and call the final result. And despite this unpredictability, the polls published in the papers always seem to be so confident. Yet, there is always one striking omission from the numbers:…

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The age of the robot

As part of the Terminator generation, I always knew that robots would take over the world. Quite frankly, I thought it would be rather dramatic, but progress so far has been subtle and mainly devoid of a chrome exoskeleton: the sat nav that helps you find your destination, the fitbit that encourages you to exercise, the cookies…

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Voting is daunting - give young people a break

A big pink bus didn't make me vote. Joey Essex interviewing various MPs was hilarious, but it didn't make me vote. Granted, I did have a peak at Jake Quickendon getting his kit off, but it didn't make me vote (and it's nothing knew, he does it all the time). Frankly, the stunts used this general election were quite patronising…

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From client side to agency - what I've learned

Just over a year ago I made the move from working within an in-house marketing team to joining an agency. It was a big decision to make but I was at a point in my career where I needed a change and just moving companies wasn't really going to cut it. I remember being asked…

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Top 10 tips to build a strong network

My network has delivered more value, both business and personal, than any other thing in my life. My contacts have led me to new thinking, new projects and even a new career (this one here at Claremont). Some of them have even become that most precious of gifts – a friend. When it’s done right,…

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What digital tools are worth your time?

Claremont digital tools image

I spend a lot of my working week helping clients to be the best they can be on social media and a recurring recommendation is that they try to create more rich media i.e. images, photos, infographics, videos. Sounds simple right? A lot of people wrongly assume that to create visual content it requires weeks of…

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Has paid for media found its place in PR?

Claremont_paid_media

According to Mark Borkowski, renowned publicist of the UK's top entertainment brands for over thirty years and founder of Borkowski.do - it always has. It's just that it's more professionalised now and PR has a bigger voice than before so we should be able to get a bigger piece of the pie. Mark Borkowski spoke…

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The Lobbying Act: Everything is not OK

With the General Election over, the public debate about the Lobbying Act has subsided and the restrictions it placed on campaigners have been temporarily lifted. But the Act sent charities reeling during the campaign, the pernicious impact of its stifling threat to freedom of speech is still being felt and confusion caused by poor Electoral Commission…

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Wh t gre t c mp ign

Have you spotted street signs and shop fronts recently with missing letters? If you have but didn’t know why then all has been revealed this week. It is all part of NHS Blood and Transplant ‘Missing Type’ campaign to boost donor supplies during National Blood Week (8-14 June). And what a clever PR campaign it…

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PRACTICE MAKES PERFECT: HOW TO GET THE MOST OUT OF PERISCOPE

Over the weekend I volunteered at Stoke Newington Literary Festival – I know, ‘La-de-da’– but it was a good chance to get to grips with the elusive new beast Periscope. It’s been around for a short while and even now people are calling themselves ‘Periscopers’ (we need a new word) so I took my first…

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Lunchtime at Exmouth Market

Exmouth Market scene

We're playing around with some of our new video equipment, which we are very excited about. Here’s a sneak peek into our lunchtime options at Exmouth Market!

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Maisie's had her big moment, laugh and move on.

If you missed it yesterday, you might be reading about it this morning. Maisie's big moment seems to be getting bigger and bigger as her vine clip went viral yesterday. The video was meant to capture her meeting the queen and offering flowers, but as the video panned away, she was clipped over the head…

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Five ways the Lobbying Act could be improved

The negative impact of the Lobbying Act is clear. It has had a damaging effect on campaigners and is a threat to freedom of speech. But it is here to stay. That's why the PRCA Charity and Not-For-Profit Group has developed five recommendations for the Hodgson Review of Third Party Campaigning to consider: 1. Reduce…

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We're hiring a Finance Manager

This role reports to the Operations Director. The purpose of the Finance Manager is to: manage the company’s financial transactions; produce management information; and support the Operations Director in rolling out new systems and processes as the business grows. The role requires experience of job costing and time management, and will suit a self-starter looking…

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Reaching success through blogger outreach – 11 top tips

Blogger outreach. Long considered an effective means of getting your key messages out to a wider audience through a number of useful, influential folk to help spread your campaign. Outreach to bloggers (or other opinion leading individuals or communities) is generally a winner. But in my experience, it can often be ill thought-through, rushed or just…

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Want a chance to change lives? Become our Engineering Vlogger

Engine being made

Do you live for engineering and love social media? We are looking for someone to become our engineering vlogger and ambassador for Tomorrow’s Engineers Week (TEW). The week aims to promote engineering careers with young people, particularly girls, and we are looking for someone to start as soon as possible on a paid internship here at Claremont…

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What makes a good PR?

Public relations - a key part of Claremont's social communications philosophy - is a wide ranging profession requiring a multitude of skills. With new degree apprenticeships in PR being put out to consultation this month, now is the perfect time for the industry to think about what makes a good PR. Practice makes perfect One thing…

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Need top tips for Twitter? Some best practice advice

How people use Twitter is constantly evolving as tweeters grow and change, so there are always new things to learn or trends to be aware of. Here are ten top tips for Twitter to help set you on the right path. 1. The answer is simple David Cameron has been in the news recently asking the Civil Service…

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What makes a good PR? Part two...

After our starter for three on what makes a good PR and with the PRCA calling for more comments on the new PR degree apprenticeship, here's what some more of the Claremont Social Communications team think makes a good PR... http://youtu.be/FafvYWV6CI8

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How to get the most from your hackathon

Claremont recently hosted a hackathon for one of our clients – the Royal London Society for Blind People. It was one of many events that happened during London without Limits - a festival of fun, sensory events that helped to raise awareness of the challenges blind young people face on a daily basis. Some of…

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Claremont staffers join the PR Guild

Claremont staffers join the PR Guild

Claremont is founded on the principle of doing the right thing, right. So it makes total sense that would want to get involved in the PR Guild, a company of the City of London. The PR Guild was formed in 2000, making it one of the most modern guilds in the City. The aims of the…

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Love/hate/meh - what do young people really think about social media?

YouthNet personas

Last week we went along to the launch of YouthNet and DigitasLBI's new research, YouthLab, designed to capture the voices, opinions and concerns of young people engaging with social media in the UK today. They wanted to find out about the journey taken by young people through social media, whether this journey is reflected through to adulthood…

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What’s it like to use an Apple Watch?

It was an intriguing sensation the first time an Apple Watch tapped me on the wrist. This “Taptic” touch was between me and it alone; a private whisper rather than all the public dinging and ringing of a phone. Asked to test drive the Watch for the company (tough, I know) I found my body…

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Claremont's first vlogging hire

We're pleased to welcome two incredible young people as vloggers and ambassadors to work with us on Tomorrow's Engineers Week. Lily Kate France, an A Level student from Lancashire, and Nayeeb Chowdhury, a chemical engineering undergraduate from University College London, have been hired to join the team in inspiring young people to consider a career in…

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Seeing the wood from the trees

38 Degrees scored one of its first campaign successes by opposing the last government's plans to sell off Britain's forests. It was a simple and brutally effective campaign, but it only scratched the surface of the issues around the country's forests and ensuring they are protected for future generations. The reality is far more complex than…

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Saying thank you to nurses, midwives and health care assistants

As patients, we typically find that the opportunity to say thank you to the people who have looked after us does not present itself. That is why The Cavell Nurses' Trust is running the Moment of Thanks campaign. Moment of Thanks is about thanking nurses, midwives and health care assistants whose work is all too often unacknowledged or under-appreciated. This…

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Four awards in four weeks

Four awards in four weeks

In the last few weeks Claremont has been shortlisted for a number of awards. CONGRATULATIONS to all of the teams and clients who have made this possible with their great work! Here are the awards and campaigns that we've been shortlisted for: PRCA Public Sector Value for Money Campaign of the Year 2015 - Brathay Apprentice Challenge 2015…

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PR and One to One Marketing working together

On the 15th of last month we had our third PRCA Charities event and this time the group covered a specific area of collaboration. Our first guest speaker, Maxine Horsman from Tangible shared her experience from the remarkable PR and One to One marketing collaboration used in the 70th anniversary of the D Day landings for British Legion.…

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M&S 'scarred' by latest social media campaign

M&S’ recent social media campaign has to be described as a bit of a fail. But whether it was down to naivety, or a total lack of research, is debatable. Either way, the clothing giant has managed to achieve oodles of coverage (Mail Online, Telegraph, BT.Com, The Times) – just perhaps not the kind of…

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Best Public Sector Social Media Campaign - #100ReasonsWhy

We are absolutely thrilled that last night we won the Best Public Sector Social Media Campaign award for #100ReasonsWhy at the UK Social Media Communications Awards. #100ReasonsWhy was a campaign we ran for the Skills Funding Agency that aimed to raise awareness of the benefits of apprenticeships to employers and build momentum in the lead…

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Twitter Polls – how can they work in PR?

At first, the introduction of polls on Twitter seemed to be just a bit of fun. However, last night I saw a poll that had over 19,000 respondents take part, tackling a serious issue that affects many women - catcalling. This has sparked a few questions, but also opened my eyes to the potential this…

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Are you the next big thing in cyberteering?

Don't be a Christmas scrooge - cyberteer!

It’s here! We are officially in December, so we can officially start talking about Christmas. To paraphrase Frank Cross in in the 1988 classic Scrooged, It's Christmas! It's the one time of the year when we all act a little nicer, we smile a little easier, we cheer a little more. For a short time out…

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Mog's Christmas Calamity

The second I saw that Sainsbury's had partnered with Judith Kerr to create 'Mog's Christmas Calamity', a new story featuring Mog the cat, I knew this would be my favourite ad of the season. And, I'm clearly not alone as it was recently announced that Sainsbury's offering is the nation's favourite Christmas ad. Not only does the…

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The event of the year? The John Lewis Christmas ad

It's not really Christmas until you see the John Lewis Christmas advert appear on your TV, and it wouldn't be a Claremont blogvent if we didn't comment on it. The video I'm not sure why I thought I needed to embed the advert because it's almost impossible for someone not to have seen it, but please…

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Could you be our new Head of Media?

Are you an exceptionally talented media professional looking for an exciting new challenge? If so, our newly created Head of Media role could be for you! We are on the hunt for an experienced media hound to head up Claremont's media operation and develop an industry-leading media capability through creativity, good judgement and inspiring leadership. We are looking for someone…

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Introduction to Tause

Victoria (or Tause) is an expert in devising sustainability strategies and running crisis and issues projects for large organisations such as MW Brands (John West), Unilever and Jaguar Land Rover. She specialises in CSR and sustainability from a corporate, governmental and NGO perspective and has worked on some of Europe’s most influential and challenging campaigns.…

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Welcome to Rick!

Rick has been working in the hospitality and PR industry for over 15 years ranging in a number of concepts, venues and establishments across the world, as well as some of the UK’s top specialist PR & marketing agencies. Upbeat and highly motivated, he is also an active volunteer (with various charities) and has a…

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Introduction to Vicky

Vicky's expertise lies in behaviour change campaigns and she has been behind multiple award winning awareness drives over the last decade, from NHS Change Day to Climate Week and from Transplant Week to Train to Teach. Former head of media at the National Endowment for Science, Engineering & the Arts (Nesta), she has most recently…

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OH.MY.GIF

Applause - Twitter integrates gifs

Get ready for some gif-ing awesome news. Twitter has started to roll out a new gif search button in your Tweets and DMs. Whenever you are composing a Tweet or DM you can now search the gif library, which draws content through from GIPHY and Riffsy. People on Twitter shared over 100 million gifs in 2015 alone…

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How can we produce more women leaders?

Money money money!

This week we marked International Women’s Day, a celebration of women worldwide and the role they play in society. On the day itself, media stories of women in business dominated the news agenda.   Why aren’t more women in top business positions? The move for women into leadership positions has been described as glacial, at best.…

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Have we reached peak petition?

Petitions are great. Along with protests and strikes they play a key role in a functioning democracy and like protests and strikes, can get great media coverage. But the rising use of petitions has diluted the effect somewhat. With so many petitions competing for the spotlight with varying levels of seriousness how are we, or…

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5 awesome things you wish you knew about BuzzFeed

I think everyone in comms has at some point thought what a great idea it would be to be/have their client featured on BuzzFeed - including the crew at Claremont. So we invited them down to our headquarters for a chat to better understand how the site works (much like a Gorkana event - except a bit more personal).…

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Listen up: My first audio project

About seven months ago one of our long standing clients, OnePlusOne – a relationship research charity – got in touch asking for help to produce a strengthening relationships resource to support couples affected by drug and alcohol addiction. The project was funded by the Department for Work and Pensions and was part of a wider…

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Why Instagram's update is bad news for small brands

avocado on toast

I love Instagram. It's by far my favourite social network and I'm pretty sure it's my most used app on my iPhone (would love to see that data!) so it's no surprise that when I have a free few moments that can't be filled by enjoying a moment of calm; I turn to Insta. And…

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Big Bang Fair 2016

Our client at EngineeringUK summed up the glorious madness of the Big Bang Fair perfectly: “it started with mind control and perfect free kicks, took in hot rods, climate change and a marriage proposal and saw some serious coffee action”. It was a week that saw us make not one but two trips to the…

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Social media crisis vlog

vlog image

Kari talks about a few recent social media fails and what you can do to avoid them happening to you... For more detailed advice check out this blog post.

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World Kidney Day’s multiple voices

Every year in March a global campaign aims to raise awareness of kidney disease and its impact around the globe. The day provides a huge opportunity for organisations with an interest in kidneys to generate media coverage and raise awareness of their messages. Here’s just a few ways different organisations got their bite of the…

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Claremont is IN!

Europe is important to Claremont. With our client the Design Council, we worked directly for the European Commission on the pan-European ‘Design for Europe' campaign. We’ve worked with European tech-startups like Tyba, the Airbnb of SME recruitment. Last year we did work in Copenhagen, Brussels and Milan. Our network of suppliers and partners extends across…

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PR Picnic - You Are What You Eat

About 300 years ago, René Descartes put forward the idea of “mind-body dualism”. In a nutshell, he suggested that our minds and bodies are distinct entities - ones that require “feeding” in different ways to perform their best. Translated into simple equations, it would look something like this: Books = Brains           Fruits = Fitness Books…

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How Claremont changed my mind about PR agencies

DTRTR

“I’d never want to work for a PR agency!” Before I discovered Claremont Communications this is what I always said to people who, in relation to my next career step, would ask, “have you ever considered working in an agency?” My opinion of agencies was that you worked incredibly hard (I have no problem with…

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GOC Appoint Claremont For Contact Lens Safety Campaign

Contact lenses are under appreciated. I’ve worn lenses for over twenty years and have myself fallen in to bad habits when it comes to following the guidelines and caring for my eyes. That's why I'm pleased to announce that we're working with the General Optical Council (the UK regulator for opticians) on their first ever consumer-facing…

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360 Streaming – Liverpool FC Levelling The Football Field

If the closest you get to live football is turning up to the staff 5-a-side every other summer, then perhaps the prospect of 360° football streaming doesn’t really do much for you. But if you live in one of the 643 million homes that tune-in to watch the Premier League every season, then this represents…

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Digital detox - is it really time we all switched off?

Digital detox

This morning, Ofcom published it's annual Communications Marketing Report, an insight into how the British public use digital technology. And their headline finding is that 15 million internet users have taken a "digital detox" in a bid to strike a healthier balance between technology and life beyond the screen. The findings are interesting with many saying…

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Democracy or Mob Rule? How Social Media is Changing the World

digital democracy social media week

Two years ago, Laura Coryton launched a petition to get the UK government to remove VAT from women’s sanitary products – the ‘tampon tax’. The campaign was a resounding success and has been successfully replicated globally. Not bad for something that started out as a whinge on social media. As more and more grassroots campaigns…

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The return of the #MissingType campaign

Last year I wrote about a campaign that, for me, was hands down the best behavioural change PR campaign of 2015. Now, NHS Blood and Transplant (NHSBT) has launched its #MissingType campaign again, but this year it’s bigger and better and has a reach well beyond the UK. To re-cap, the campaign uses the simple…

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Being smart AND loud - telling the untold story #AfterSeptember11

Last weekend marked the 15th anniversary of the 9/11 terrorist attacks, in which 2,977 people died. The attacks were widely reported across the media at the time and it is still the most high-profile attack on a first world country ever. What hasn't been widely reported was the increase in Islamophobia in America in the 12 months following the attacks.…

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Pre-Suasion: A Revolutionary Way to Influence and Persuade - Book Review

Ask any marketing professional to list their “top 10 must-reads”, and you’d be hard-pressed to find one who doesn’t find space for Robert Cialdini’s Influence. Often credited with bringing social psychology into the mainstream, it has sold over 3 million copies and been translated into 30 languages. In his new book, Pre-Suasion, Cialdini has produced…

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Claremont in government review on mission-led business

Claremont's 'Purpose in Practice' report has been quoted in the government's review of mission-led business. The government report is called 'On A Mission' and looks at the current state of play, vision and recommendations from the advisory panel to the Mission-led Business Review 2016. The review received over 60 responses spanning a variety of businesses,…

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Claremont wins place on government agency roster

Claremont has won a place on the government's Communications Services roster as a specialist behaviour change communications agency. The roster process is fiercely contested; over 250 agencies battled it out, with only a handful of behaviour change communications agencies gaining a place. Announcing the results of the contest, the Government Communications Service said: "These companies will now…

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Save The Children and NLT appoint Claremont for behaviour change campaign

I’m thrilled to announce that we've been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development. The campaign will target parents from low-income families and, through a series of ‘nudges’, will deliver sustained positive change to children’s home learning environment. We’re honestly chuffed to…

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The view from 2017

Ipsos released the analysis of their Global Trends survey today. Here are some snippets from the research. Brands’ social impact Two thirds of people want brands to do more than just provide good services – and say that brands’ social impact will become more and more important. 45% say they don’t care about ethical behaviour of…

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