EAST: The four things you need to know about behavioural insights
How do you design a behaviour change campaign that is actually going to change behaviour? If I told you that I’d have to kill you. …
Ella Jenkins on Sep 2, 2019
Ella Jenkins
Consultant
Posts
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We’re all irrational, actually
If you poured all the water you used this week into a small swimming pool, could you touch the bottom? Probably. This isn’t good. The UK is using too much…
Ella Jenkins on Jul 29, 2019
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NEVER FEAR, GRANDMA’S HERE!
What has your grandma got in common with a killer whale? Not sure? Humans and killer whales (and some other toothed whales) are the only animals…
Ella Jenkins on Jun 11, 2019
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Behaviour Change Briefing Events – Tuesday 16 April
Behaviour change briefing: test > learn > respond “Everyone has a plan until they’re punched in the mouth” How often do you lay out a carefully thought through, evidenced plan…
Ella Jenkins on Mar 14, 2019
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How can we help opticians land the eye health message?
Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love…
Ella Jenkins on Mar 8, 2019
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Welcome to Nicky!
Nicky is an award-winning communications consultant with 20 years’ experience in behaviour change communications, most recently leading social impact campaigns focused on youth, community and sustainability, for Starbucks EMEA. Nicky…
Ella Jenkins on Jan 8, 2019
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Mind the ‘Green Gap!’
Making sustainability at work contagious Most people are aware that we should all try to behave in an environmentally friendly way. However, research shows that there’s often a gap…
Ella Jenkins on Jan 4, 2019
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Designing behaviour change interventions: test, test, then test again
Behaviour change interventions are efforts to change a person, or groups of people’s, behaviours in a certain way. They can focus on anything from trying to get people…
Ella Jenkins on Oct 23, 2018
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COM-B: HOW WE UNDERSTAND BEHAVIOUR
We’re all fully aware of what behaviour is right? Behaviour is anything a person does in response to an internal or external event. Behavioural scientists have developed models to further…
Ella Jenkins on Oct 2, 2018
