Ella Jenkins

Consultant

Ella is a UCL Psychology graduate, studying alongside Susan Michie, and has recently completed a Master’s in Organisational Psychology. Ella focused her postgraduate research on behaviour change within environmental psychology, and is Claremont's researcher-in-chief.

Over the past four years, Ella has developed extensive knowledge on how to spend too much money on food and drink around London.

Ella's Blog Posts

COM-B: HOW WE UNDERSTAND BEHAVIOUR

We’re all fully aware of what behaviour is right? Behaviour is anything a person does in response to an internal or external event. Behavioural scientists have developed models to further understand different elements of behaviour. One particularly influential model is known as COM-B. The COM-B model suggests that for a particular behaviour to occur, three…

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Designing behaviour change interventions: test, test, then test again

Behaviour change interventions are efforts to change a person, or groups of people’s, behaviours in a certain way. They can focus on anything from trying to get people to eat healthier, recycle more, or stop drink driving. In psychology, behaviour change interventions have been defined as ‘coordinated sets of activities to change specific behaviour patterns’…

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Mind the 'Green Gap!'

Making sustainability at work contagious Most people are aware that we should all try to behave in an environmentally friendly way. However, research shows that there’s often a gap between what people do at home and what they do at work. Environmental psychology has made progress in understanding the factors that influence green behaviours at…

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Welcome to Nicky!

Nicky is an award-winning communications consultant with 20 years’ experience in behaviour change communications, most recently leading social impact campaigns focused on youth, community and sustainability, for Starbucks EMEA. Nicky specialises in insight-led creative development and integrated communications for behaviour change campaigns. She is passionate about using communications for positive social impact, working with both…

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How can we help opticians land the eye health message?

Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love Your Lenses campaign. Land The Message aims to improve how eye care practitioners talk to their patients about contact lens safety. What was the problem? Research commissioned by…

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Behaviour Change Briefing Events - Tuesday 16 April

Behaviour change briefing: test > learn > respond “Everyone has a plan until they’re punched in the mouth” How often do you lay out a carefully thought through, evidenced plan – only to find it doesn’t work in the real world? In this session we’ll be looking at how to design and execute behaviour change…

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