Youth Employment 100 Reasons Why

Getting employers, particularly SMEs to understand how apprentices can benefit their company and then converting this to action is not the simplest of tasks. But taking a peer-to-peer communications approach, getting employers to spread and celebrate the benefits to other employers, really worked.

#100ReasonsWhy was a campaign we ran for the Skills Funding Agency that aimed to raise awareness of the benefits of apprenticeships to employers and build momentum in the lead up to National Apprenticeship Week 2015.

  • Reached over 22 million people across social media
  • Visits to the apprenticeships website increased by 3,183%
  • 24,806 new apprenticeships pledged
  • 30 new employers made enquiries about hiring apprentices as a direct result of Twitter activity.
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