Inspiring Young People

From mind-controlled scalextrix and perfect penalty kicks to surviving the apocalypse, our campaign curated and created content that drove 70,000 people to the Big Bang Fair 2016 and made careers in Science, Technology, Engineering & Maths (STEM) an exciting prospect for young people.

With the Budget announcement due on Day 1 of the Fair our media strategy combined quirky science with hard economic news to ensure it wasn’t just Osborne hitting the headlines.

  • Over a 1000 pieces of coverage in just four months
  • Our Future Humans story caught the attention of the Times editor, resulting in a Leader column in the style of a talking dog, and went viral with over 7K shares of the Mailonline
  • Our apocalypse story topped the i100 most talked about stories list
  • Mind-controlled scalextrix was the number one story on Timesonline
  • Two appearances on BBC Breakfast the week of the Fair
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