Fairer Finances

Ikano Bank, part of the IKEA family, appointed us to launch their financial products in the UK. As a challenger in a crowded market, they differentiate with their values - the most important being simplicity.

Produced in partnership with The School of Life, Simpler Britain is an exploration of simplicity in our every day lives - at home, at work, and in our relationships.

A groundbreaking piece of thought leadership, this content is now the cornerstone of their brand strategy for 2016/17.

  • 13.5m impressions of hashtag #SimplerBritain and #SimplerChristmas
  • Followers across Twitter and Facebook increased by 539%
  • 23k engagements on social media
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