Healthy Hydration

Claremont is working with the Natural Hydration Council to raise awareness of the importance of healthy hydration and to encourage people to make water their first choice for hydration on a day to day basis.

With the aim of creating a story that many of the general public could relate to, Claremont carried out a TV analysis to record the amount of water that's being seen on our TV screens. We compared this to how often other drinks appeared, looking at soaps, dramas, sitcoms and children's TV.
  • Almost 3,000 minutes of TV analysed
  • More than 330 pieces of coverage
  • Media coverage in 8 national newspapers
  • A total reach of more than 620,000,000
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