Social Media Training

Claremont set an ambitious target for Innovate UK’s media team to be the best digital press office in Government and to increase awareness of the organisation through social media and online influencers. The challenge set to Innovate UK was:

– To use social media in a more structured and dynamic way

– To become more confident and show leadership in the innovation sector

Repurposed and Rebooted Twitter account

Online influencer mapping

Established a digital press office approach

Embedded a culture of content-driven social media

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