Individual 'nudges' or resources
Increase family stability by providing relationship support to couples affected by addictions.
Input from relationships and additional academics.
Primary research among target audience.
Designed using EAST framework.
Planned using OASIS framework.
100 cheap, pre-loaded MP3 players distributed via drug/alcohol workers.
Quant and qual evaluation of end-users and distributors.
1000 manufactured audio books.
Wider range of audiences/addictions.
Enhanced evaluations, e.g. SMS, PR campaigns.
‘Frictionless’, self-contained and simple to use resource that was ready to use immediately (e.g. was not dependent on internet access)
An aesthetically pleasing physical item of high perceived value – like a gift – to create intrigue and get attention + real-life audio stories were highly engaging and connected on an emotional level.
The resource was given to couples at a specific stage of their ‘coping journey’ as part of a package of professional counselling.
The item was given personally to couples by practitioners who already had a close relationship with them and audio stories came from real people in the same social situation as our audience, rather than from distant professionals.