Range of experimental interventions to find out what works
Reduce the word gap experienced by poorer children when they start school.
Ethnographic insight, desk research, academic literature review and consultation with expert advisory group to design a range of four interventions.
Families across UK test the products in their homes for a short period of time and provide feedback.
Listening to parents and improving prototypes.
Larger quantities of products were tested amongst more families.
Will putting messages on pregnancy scan photo frames drive people to find out more about talking with their child?
Will motivational messages on baby products such as bibs, changing mats and babygrows encourage parents to talk, sing and play more with their baby?
Can a friendly chatbot – Wendy – get parents talking and interacting more with children as they carry out their household chores?
How does the home environment influence a child/parent interaction? Could the design sector be mobilised to pick up the challenge?