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Cervical Screening? It’s time to shout about it

How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not, with great difficulty. Anyone who has had a smear test will know that they are, at best, an exercise in stoicism and, at worst, an…

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Changing individuals’ behaviours is not enough – We need to change the system

  Last week I attended the World Social Marketing Conference in Edinburgh, where Public Health England presented their flagship behaviour change campaign for families, Change4Life. It’s impressive. And it should be given its multi-million pound budget. But what was particularly striking was right at the end of their presentation when they explained ‘Our Revised Approach…

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When audience first isn’t enough

Planning behaviour change campaigns without putting your audience first: a commonly accepted no-no. But how far should you take this? Is it enough to gather insights from research or should you actively involve your audience in helping you plan? Should representatives of your audience even have a degree of decision-making power about what you do…

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Let’s talk about Flex

We’re extremely proud to announce our partnership with Anna Whitehouse (@Motherpukka) and Mill Road Creative as we join them for the next chapter of the #Flexappeal campaign. #Flexappeal fights for the right for flexible working for everyone (not just parents) and has already empowered thousands of employees around the country to request flexible working. Now…

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Campaign of the month: Pre-Testie Bestie

We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much easier said than done. It’s all too easy to end up with something bland and inoffensive – and ultimately ineffective – when you have five…

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