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COM-B: HOW WE UNDERSTAND BEHAVIOUR

We’re all fully aware of what behaviour is right? Behaviour is anything a person does in response to an internal or external event. Behavioural scientists have developed models to further understand different elements of behaviour. One particularly influential model is known as COM-B. The COM-B model suggests that for a particular behaviour to occur, three…

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Proud to have failed

We recently completed year one of an innovation project with Save the Children and National Literacy Trust where our challenge was to figure out how we could nudge parents to talk, sing and play more with their 0-3 year olds. We used our ‘labs’ approach to figure out what would work best. This meant we…

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The power of a good story

If you’re a company wanting to make a serious impact, just doing good isn’t enough (although it’s a great start); you have to be good at demonstrating it too. Making story telling a crucial part of your communication strategy is a great way of helping you to stand out in a crowded market. For example,…

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Welcome to Nicky!

Nicky is an award-winning communications consultant with 20 years’ experience in behaviour change communications, most recently leading social impact campaigns focused on youth, community and sustainability, for Starbucks EMEA. Nicky specialises in insight-led creative development and integrated communications for behaviour change campaigns. She is passionate about using communications for positive social impact, working with both…

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Designing behaviour change interventions: test, test, then test again

Behaviour change interventions are efforts to change a person, or groups of people’s, behaviours in a certain way. They can focus on anything from trying to get people to eat healthier, recycle more, or stop drink driving. In psychology, behaviour change interventions have been defined as ‘coordinated sets of activities to change specific behaviour patterns’…

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Campaign of the Month: Dry January

I’ve just turned 40. Cue a predictable period of introspection and various optimistic promises to myself to finally get fit, read more, see more of my friends and generally be better at life. The fact this has happened in January only magnifies the effect: we’re talking New Year’s Resolutions ++. One thing I haven’t pledged…

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