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COM-B: HOW WE UNDERSTAND BEHAVIOUR

We’re all fully aware of what behaviour is right? Behaviour is anything a person does in response to an internal or external event. Behavioural scientists have developed models to further understand different elements of behaviour. One particularly influential model is known as COM-B. The COM-B model suggests that for a particular behaviour to occur, three…

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Proud to have failed

We recently completed year one of an innovation project with Save the Children and National Literacy Trust where our challenge was to figure out how we could nudge parents to talk, sing and play more with their 0-3 year olds. We used our ‘labs’ approach to figure out what would work best. This meant we…

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The power of a good story

If you’re a company wanting to make a serious impact, just doing good isn’t enough (although it’s a great start); you have to be good at demonstrating it too. Making story telling a crucial part of your communication strategy is a great way of helping you to stand out in a crowded market. For example,…

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Moving workplace mental health higher up the agenda

How do you get busy business leaders to care about the mental health of their staff? We recently worked with Mind, the mental health charity, to develop a communications strategy to drive businesses towards two new workplace mental health products: a website for businesses of all sizes looking to better support the mental health of…

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Behaviour change briefing: next stop… Cymru

A big thank you to all who came to our April behaviour change briefing. We’re delighted with how it went and were thrilled to host such a variety of guests (including behaviour change enthusiasts, professionals from government, the UN, policing, housing, charities, comms agencies and corporates). The theme of the event was the ‘design and…

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Notre just any old cathedral

Notre-Dame was more than just a tourist attraction – it was, and still is, the symbolic icon of France. And so, when its 12th Century foundations surrendered to the flames last month the world held their breath.  This wasn’t just an economic loss, it was a historical, emotional and psychological one that echoed across the…

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