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Unveiling Stop MS: a proud moment

Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign the charity has ever attempted – and the most important. The goal is nothing short of stopping the condition in its tracks, so that one day…

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EAST: The four things you need to know about behavioural insights

How do you design a behaviour change campaign that is actually going to change behaviour?   If I told you that I’d have to kill you.   Just kidding. At Claremont, when it comes to behavioural frameworks, we don’t believe in re-inventing the wheel. But we DO believe in learning from the best, and underpinning everything we…

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Let’s talk about Flex

We’re extremely proud to announce our partnership with Anna Whitehouse (@Motherpukka) and Mill Road Creative as we join them for the next chapter of the #Flexappeal campaign. #Flexappeal fights for the right for flexible working for everyone (not just parents) and has already empowered thousands of employees around the country to request flexible working. Now…

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Food (apparently not so) glorious food?

  While I sit in my living room in a Christmas induced carbohydrate coma (with a digestive biscuit balanced on my left knee), I think back to a disturbing article I read before I entered the 4-day munching marathon that is Christmas.   The article was reporting a study, conducted by researchers from Loughborough University,…

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A Christmas clear-out and a forgotten memory

  When I went home for Christmas this year I found a couple of old boxes in the loft that had been there since I was in school. Among the haul were several bottles of bubble bath, a Cosmopolitan from September 2002, and embarrassingly detailed letters from my friends about the boys we were either…

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Campaign of the month: Pass It On

  In the behaviour change world, passing new legislation to change a default is the equivalent of pressing the nuclear button.   But sometimes it’s the right answer – and so this spring, England will follow the path laid by Wales in 2015 and assume consent for organ donation unless people actively opt out. Scotland…

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