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The power of a good story

If you’re a company wanting to make a serious impact, just doing good isn’t enough (although it’s a great start); you have to be good at demonstrating it too. Making story telling a crucial part of your communication strategy is a great way of helping you to stand out in a crowded market. For example,…

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The view from 2017

Ipsos released the analysis of their Global Trends survey today. Here are some snippets from the research. Brands’ social impact Two thirds of people want brands to do more than just provide good services – and say that brands’ social impact will become more and more important. 45% say they don’t care about ethical behaviour of…

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Bringing stories to life. The power of audiobooks

We know that telling real people’s stories is one of the best ways to change behaviour. Stories have been part of human culture forever and we’re hardwired to listen and learn from them. The problem is that we can’t get groups of people together to listen to someone tell their story. It’s too long. We’ve…

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Big Bang Fair 2016

Our client at EngineeringUK summed up the glorious madness of the Big Bang Fair perfectly: “it started with mind control and perfect free kicks, took in hot rods, climate change and a marriage proposal and saw some serious coffee action”. It was a week that saw us make not one but two trips to the…

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