When audience first isn’t enough
Planning behaviour change campaigns without putting your audience first: a commonly accepted no-no. But how far should you take this? Is it enough to gather insights from research or should…
Read moreClaremont is a behaviour change communications agency specialising in social issues.
We work with brands, governments and charities to apply behavioural science and ‘nudge’ thinking to their communications and specialise in multi-channel earned media campaigns.
Our campaigns typically CHANGE an existing behaviour, START new behaviours, STOP damaging behaviours or PREVENT the adoption of negative behaviour.
Isn’t it strange that when you take a communications problem to a graphic design agency, the solution tends to involve buying a load of graphic design?
Or maybe you ask a digital agency? Lo and behold what you need is an app or a whizzy new website.
It's uncanny.
Claremont is strictly channel neutral.
When a creative solution is required, we will create something amazing that works on a gut level - whether it be PR, digital, print or good old face-to-face.
And when a creative solution isn’t required? We’re more than okay with that. The truth is that 11-point Ariel font is quite often the way to go.
Like detectives, we go to wherever the evidence leads us.
Claremont is a communications agency in Clerkenwell, London. Founded in 2008, our upbringing was mean and lean. Nothing was taken for granted, we moved fast and innovated to survive. It's a lean way of working that continues to this day.
Planning behaviour change campaigns without putting your audience first: a commonly accepted no-no. But how far should you take this? Is it enough to gather insights from research or should…
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How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not,…
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