Purpose in Practice - Clarity, Authenticity and Purpose Wash

Storytelling for Behaviour Change

Stories appeal to our psychology in a way that neither statistics nor physical nudges can, making them an effective behaviour change tool.

Claremont’s handy mnemonic, TEASHOP, explains how stories influence behaviour and ways to make your story more impactful.

Download our poster

Make your story more impactful

Please tell us your name
Please provide a valid email address

Purpose in Practice

Purpose in Practice is the result of 25 in-depth interviews, exhaustive desk research and numerous coffee-fuelled conversations.

This report provides an important snapshot of the state of purpose-driven business in the UK today. But we don’t have all the answers and in fact we’re not entirely sure about the whole idea.

We hope this report contributes positively to the business purpose conversation.

Download our report

Interviews with amazing people

Please tell us your name
Please provide a valid email address

Test > Learn > Adapt

Many of Claremont’s campaigns use agile techniques that were pioneered by digital producers, which emphasise iterative prototyping and testing minimum viable products in the wild.

But what do behaviour change academics think about agile processes, in particular rapid prototyping as part of an iterative development process?

Download our report

Rapid prototyping and behavioural interventions.

Please tell us your name
Please provide a valid email address