Our research

Stories appeal to our psychology in a way that neither statistics nor physical nudges can, making them an effective behaviour change tool.

Claremont’s handy mnemonic, TEASHOP, explains how stories influence behaviour and ways to make your story more impactful.

Purpose in Practice is the result of 25 in-depth interviews, exhaustive desk research and numerous coffee-fuelled conversations.

This report provides an important snapshot of the state of purpose-driven business in the UK today. But we don’t have all the answers and in fact we’re not entirely sure about the whole idea.

We hope this report contributes positively to the business purpose conversation.

Many of Claremont’s campaigns use agile techniques that were pioneered by digital producers, which emphasise iterative prototyping and testing minimum viable products in the wild.

But what do behaviour change academics think about agile processes, in particular rapid prototyping as part of an iterative development process?