Our research and publications

We’ve recently been doing a lot of work to define our co-design approach. Central to how we deliver co-design is the blend of experience that different experts bring to the process – whether that’s technical, professional or personal through lived experience, we believe all are important.

We also wanted a way to frame our approach that was concise and easy to communicate to others – so we came up with CO-LAB – this explains how we deliver co-design for behaviour change.

Claremont exists to contribute to a healthier, safer, fairer society. And every year we attempt to summarise the various projects and campaigns that have kept us busy. 2024 saw more clients than ever before, across a wide variety of sectors and specialisms, and this brochure is just a snapshot of that.

It covers some of our work on health and wellbeing, the work that helps build safer communities, and the work that aims to address unfairness and inequity. All in one place.

During the UKSBM annual scientific meeting we had three posters on display:

• Our work supporting Bowel Cancer UK to develop their ‘Ask your GP instead’ campaign.
• Our work with North East London Cancer Alliance, targeting Polish and Turkish communities – awarded ‘highest scoring poster’ overall.
• Our Think Brain Health campaign with Alzheimer’s Research UK, giving people the knowledge and tools to improve their brain health.

Stories appeal to our psychology in a way that neither statistics nor physical nudges can, making them an effective behaviour change tool.

Claremont’s handy mnemonic, TEASHOP, explains how stories influence behaviour and ways to make your story more impactful.

Purpose in Practice is the result of 25 in-depth interviews, exhaustive desk research and numerous coffee-fuelled conversations.

This report provides an important snapshot of the state of purpose-driven business in the UK today. But we don’t have all the answers and in fact we’re not entirely sure about the whole idea.

We hope this report contributes positively to the business purpose conversation.

Many of Claremont’s campaigns use agile techniques that were pioneered by digital producers, which emphasise iterative prototyping and testing minimum viable products in the wild.

But what do behaviour change academics think about agile processes, in particular rapid prototyping as part of an iterative development process?