Emma has a track record in using behavioural science insights to bring about change; whether using shoe-string budget interventions or national TV ad campaigns. Emma has over a decade’s worth of strategic campaigns and project management experience from some of the leading charities in the UK as well as having held public office at Council level. She is experienced in a range of sectors including health, environment and children and young people.
At The NSPCC Emma headed up the national campaigns team, overseeing all behaviour change and political influencing campaigns. Emma developed the Look, Say, Sing, Play campaign so that new parents would understand the importance of interaction with babies right from birth; this campaign was proudly co-designed with new and expectant parents. Emma also oversaw the roll out of the 2018 Talk PANTS campaign which empowers parents of 4-8 year olds to have conversations with their children about how they can stay safe from sexual abuse. So far, over a million parents have Talked PANTS with their child in the UK!
On the political influencing side, Emma campaigned to end the Flaw in the Law, which means it's now always illegal for an adult to send a sexual message to a child. She also campaigned for the expansion of position of trust laws so that it's now illegal for sports coaches and faith group leaders to engage in sexual activity with a child in their care, even if that child is over the age of consent. While working at the NSPCC Emma also spearheaded work to protect children online, mobilising over 50,000 supporters to call on the Government to end the Wild West Web as part of the Online Safety Bill.
In 2018 Emma was elected as a Councillor for Coldharbour ward in Lambeth. In addition to her ward work, Emma also took on responsibility as the Policy Lead for Recycling, overseeing behaviour change pilots to increase recycling and reduce waste. A combination of food waste trials in flats, a 'One Bag a Week Challenge' campaign and hyperlocal nudge letters led to Lambeth residents being recognised as London’s best inner city recyclers by the end of her term.
When Emma isn't working she's waxing lyrical about the wonders of bees and beekeeping, or chasing her two small children around soft play.