Jude Hackett


Jude Hackett

Jude is a Fellow of the Chartered Institute of Marketing (FCIM) with 19 years’ experience in marketing and strategic communications, specialising in health and behaviour change for social good. She has delivered an impressive number of award-winning, evidence-based, evaluated and successful projects.

Jude’s career started in broadcasting, after which she moved to an in-house public sector communications role; and it was during this time she studied for her post graduate qualifications in public communications and management.

Since then, she has continued to develop a wealth of experience, including a social marketing role in public health and over six years as Head of Strategy for an agency specialising in behaviour change for health and wellbeing. Her experience is across the behaviour change mix, and includes campaigns, service redesign, support interventions and policy.

Jude is a thought leader in her field and speaker at national and international events and conferences including at The University of South Florida on co-production and The World Social Marketing Conference in Washington D.C. on digital methodologies for behaviour change, as well as contributing to the status of Fellow at CIM, such as writing articles for publication.

Despite this international work, Jude is ‘on the ground’ in the North of England – both literally and figuratively - and has great regional connections across the UK.

Jude loves art and her home is victim to her collection of exhibition posters from around the world. Like any collector, she refuses to accept her family’s view that they are ‘running out of space’.