Love Your Lenses

Case study:

Behaviour change

Unifying, versatile campaigns upon which to mount interventions

Reduce the number of injuries to contact lens wearers caused by non-compliance with aftercare advice.

  • "Water and lenses don't mix" - reduce incidences of users handling their lenses with wet hands and wearing lenses in the shower/swimming pool
  • "Don't lose sight of your optician" - increase the number of people that have regular contact lens checkups with their optician

Five million people in the UK wear contact lenses and an increasing number are buying them online. Infections caused by not following aftercare advice are on the rise – sometimes causing life changing injuries and blindness.

Working for the regulator the General Optical Council, we created ‘Love Your Lenses’ – a campaigning platform that brought together manufacturers, retailers and health organisations to change contact lens users’ behaviours.


Coalition of

Unified beneath a shared behavioural brand

15 industry supporters
2 patient groups.
12 NHS/professional bodies.
Consensus on strategy, co-created messaging.



Traditional PR and social media

Extensive national media coverage including BBC.
High social media engagement.



Highly specific behaviours/audiences

‘Land the safety message’ trials backed by professionals, retailers and manufacturers.

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