Unifying, versatile campaigns upon which to mount interventions
Reduce the number of injuries to contact lens wearers caused by non-compliance with aftercare advice.
Five million people in the UK wear contact lenses and an increasing number are buying them online. Infections caused by not following aftercare advice are on the rise – sometimes causing life changing injuries and blindness.
Working for the regulator the General Optical Council, we created ‘Love Your Lenses’ – a campaigning platform that brought together manufacturers, retailers and health organisations to change contact lens users’ behaviours.
15 industry supporters
2 patient groups.
12 NHS/professional bodies.
Consensus on strategy, co-created messaging.
Extensive national media coverage including BBC.
High social media engagement.
‘Land the safety message’ trials backed by professionals, retailers and manufacturers.