We are behaviour change insight and communications specialists.

We’re at our best finding a path through complexity: a knotty problem that needs untangling or a new opportunity that needs shaping.

All our work is underpinned by a deep specialism in applied behavioural science and our belief in working alongside the communities we want to engage.

Our core themes

Inspired by Marmot principles, we work intentionally across three overlapping themes where we have greatest expertise:

  • Preventing ill health

    • equitable medical research
    • public health
    • cancer
    • long-term and chronic conditions

  • Building safer commuities

    • harm reduction
    • safety
    • crime
    • discrimination
    • community cohesion

  • Enabling a fairer society

    • ensuring an equitable start in life (childcare, parenting, education)
    • tackling the drivers of poverty (welfare, housing, employment, financial support)

How we can help

We are a full-service agency and can deliver projects end-to-end. Or we can be flexible and work with a narrower focus to support on a specific need. Our services include:

Research & insight

We explore, define and diagnose the problem / opportunity and identify strategies for action.

  • Discovery workshops
  • Secondary research, e.g. literature reviews, desk research and data analysis
  • Primary audience research e.g. focus groups, interviews, deliberative, ethnographic, PPIE (patient and public involvement and engagement)
  • Behavioural diagnosis
  • Audience segmentation & journey mapping
  • Stakeholder research & mapping
  • Media / political discourse mapping
  • Systems mapping
Strategy & creative development

We co-design programmes and campaigns to shift mindsets and behaviours.

  • Co-design / intervention design
  • Multi-channel campaign development
  • Comms strategy & planning / guidance
  • Framing & narratives
  • Message development & testing
  • Creative ideation & testing
  • Brand and proposition review and development
Engagement

We distil recommendations and work with clients to shape activity rooted in behavioural insight.

  • Multi-channel campaign / intervention delivery
  • Stakeholder & community engagement
  • Toolkits / guidance
  • Training / webinars
  • Creative & content production
  • Comprehensive evaluation
Evaluation & Impact

Across all our work, we test, learn and adapt, drawing on the most appropriate evaluation methodologies to track impact.

  • Designing and delivering different types of evaluations depending on need e.g., process, developmental, output and outcome evaluations 
  • Collecting and analysing different sources of evidence 
  • Ensuring that evidence is collected ethically and presented transparently  
  • Measuring what matters  

To see our work in action, explore our case studies.