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Providing behavioural insight to the United Nations for UN World Food Programme

UN World Food Programme

Our input

  • Behaviour change
  • Internal
  • Strategy

In 2022, we worked with the World Food Programme’s company headquarters in Rome on a project exploring attitudes and behaviours towards Covid and the Covid vaccination.

We took a three-pronged approach: an academic review, a quantitative study and 12 depth interviews conducted online.

The ongoing pandemic caused us to face a number of limitations. Our fieldwork took place during the Omicron wave, when Covid rates were particularly high throughout Europe. All of our work also had to take place virtually.

This project provided valuable insights for the WFP and continued our working relationship with the organisation.

Since April 2018, Claremont has carried out multiple assignments for the UN World Food Programme including:

  • working with the Gender Office to increase understanding across the WFP global workforce of why gender equality matters to their work, and to take action to advance gender equality when designing their programmes;
  • working with the Partnerships team to train colleagues on using behavioural communications to develop new relationships;
  • working with the Communications directorate to design and deliver a residential behaviour change bootcamp for 25 communications professionals from North Africa and the Middle East.

More Work

  • Encouraging cancer screening for people experiencing homelessness for North Central London Cancer Alliance
  • Exploring drop-out in the UK’s largest health research programme for Our Future Health
  • Reframing the political narrative on child sexual abuse for CSA Centre/Lucy Faithfull Foundation/Marie Collins Foundation

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