Matt Seel

Junior Consultant

Matt moved to London to join Claremont as an Apprentice having found his feet at Burnley Council. Matt is a veteran of the 2013 Brathay Apprentice Challenge, which was the basis for a high profile article on Alistair Campbell's website.

Having moved down to London from Burnley, Matt is grappling with the local dialect and is currently on the hunt for a translator.

Matt's Blog Posts

Hi I'm Matt

Matt recently joined Claremont after completing a Business Administration Apprenticeship at Burnley Council. Now working towards a Higher PR Apprenticeship Matt’s ready for the challenges of the “Big Smoke”. During his time at Burnley Council Matt took part in the Brathay Apprentice Challenge, where he caught the eye of Claremont with his blog on Apprenticeships…

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The Buzzfeed Quiz: What’s it all about?


If you’re a regular Buzzfeed-er you might also have noticed the rapid increase of the Buzzfeed quiz. But why is there such an increase and why is it that people – myself included – can’t get enough of them? The end of last year At the end of last year something terribly strange happened. The…

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What can employers do to tackle the problem of youth unemployment?

Tackling Youth Unemployment panel discussion, with special guest Kit Malthouse When: Tuesday 4th March Time: 8am - 9am Where: Rosebery Room, Sadler's Wells Theatre, Rosebery Avenue, Clerkenwell, EC1R 4TN Register for the event now With 2.34 million young people out of work youth unemployment is a problem all around the country. In Islington alone there are 1,110…

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Apprentice-eye view on National Apprenticeship Week 2014

Apprentices Downing Street

It’s just four months since I started my Apprenticeship in October last year and I’ve already done so much – from writing press releases to organising Claremont’s own National Apprenticeship Week event with local businesses and Deputy Mayor of London, Victoria Borwick. National Apprenticeship Week 2014 For this year’s National Apprenticeship Week (#NAW2014) there were…

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It's time business grew up and left jargon at the door


Jargon. Google defines it as special words or expressions used by a profession or group that are difficult for others to understand. In reality it’s a veil of knowledge, allowing someone who knows very little about a subject to talk for a long time using confusing words to mask the fact that they are totally…

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Small brands vs. big brands - can David really beat Goliath?


Recently there has been a large amount of media coverage about small companies making waves in their industries to the extent that the big brands are going on the offensive and doing everything in their power to stop the new kids on the block from moving in on their territory. The real question here is whether…

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Can the hashtag ever be tamed?


The hashtag campaign has taken the world by storm in recent months with campaigns such as #nomakeupselfie and #thumbsupforstephen raising over £12 million between them. This has led to a number of charities and organisations trying to replicate that success in raising money. It hasn’t really worked. #barefootfriday You may or may not have known…

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Amazon vs Hachette - the PR battle of the year

Books web

Amazon has come under fire in the publishing world during the last few months due to it’s long spat with Hachette publishing. The spat, which has been going on since May this year is over Amazon preventing pre-orders and removing discounts from Hachette-published titles. The battle The way that both parties have gone about this…

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The great Claremont tweet-off: a crash course in Twitter ads


Last week we had a competition at Claremont to see who could get the highest percentage of engagement from a single promoted Tweet. The competitors Three people took part in the Claremont tweet-off, each person with a different blog – and therefore different audiences: Chris Morris – the digital expert with many years experience in…

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12 things I’ve learned in my year at Claremont

web crew

365 days. 52 weeks. 12 months. One year. And what a year it’s been. I started working at Claremont on Monday 21st October 2013 after moving down from the wonderful northern town of Burnley the weekend before and it’s safe to say I went head first into work and the Claremont lifestyle. It’s been a…

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Loser of Christmas 2014: Sainsbury’s Christmas Ad

Sainsbury's ad featured

The Sainsbury’s Christmas ad. Beautiful. Thought provoking. Magical. Dangerous? Hypocritical? If you haven’t seen it yet, take a look below.   So, what do you think? It’s pretty good; at least it uses a piece of actual history and a real story of Christmas goodwill. Compared with the John Lewis penguin ad, it has some…

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Amazon's cheap Christmas fail


Christmas is a stressful time for everyone. You need to buy presents for people you haven't seen since last year and the shops are constantly trying to take your money. This is also a stressful time for brands, they need to convince you to spend your money with them and not their rivals, this can…

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Team building - it's not just for hippies

team buildng

Team building. It’s a dirty word and something that fills everyone with dread. Being thrown into a room full of people that you don’t know and sitting in a circle on the floor, holding hands and singing hymns is not my idea of a good time or even a good use of my time for…

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No more Page 3 – what's going on?

The Sun

"Page 3 is no more. Friday 16th January was the last day that The Sun would print a picture of a topless model. It was a real win for the ‘No more page 3’ campaign and Twitter (as you might expect) went mad. It is a great win, to change something that has been part…

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The Brathay Apprentice Challenge shortlisted for a PR Moment Award


The Brathay Apprentice Challenge has been shortlisted for a PR Moment Award for Public Sector Campaign of the Year. The Brathay Apprentice Challenge, supported by the National Apprenticeship Service, is the official search to find the apprentice team of the year. In 2014, over 100,000 14-18 year olds were engaged through peer-to-peer advocacy alone and…

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Are charities engaging young people in the right way?

Charities young people web

New research from Mintel shows 16-24 year olds are the UK’s second highest charity donors. Over a three month period the age group donated on average £40, compared to 35 – 54 year olds who donated the least at £33. This is all well and good but what does it mean for the charity sector…

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What I learned from the e‑Campaigning Forum


Last week I attended the e-Campaigning Forum, a three-day long, international conference where NGOs can meet and discuss best practice throughout the industry. I learnt so much in my three days there, but here’s my attempt to condense everything that I learned. People have similar problems With around 150 people attending the conference you are…

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Opinion: Why I’m not spoiling my vote

Voting web

Like Ben, I live in a Labour safe seat but I’m still going to make sure I get myself over to the polling station tomorrow. Maybe it’s because I’ve spent less time around politics than my non-voting colleague. This is the first election that I’ve been able to vote in – the last election I was seventeen and…

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periscope web

Over the weekend I volunteered at Stoke Newington Literary Festival – I know, ‘La-de-da’– but it was a good chance to get to grips with the elusive new beast Periscope. It’s been around for a short while and even now people are calling themselves ‘Periscopers’ (we need a new word) so I took my first…

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The event of the year? The John Lewis Christmas ad

John Lewis web

It's not really Christmas until you see the John Lewis Christmas advert appear on your TV, and it wouldn't be a Claremont blogvent if we didn't comment on it. The video I'm not sure why I thought I needed to embed the advert because it's almost impossible for someone not to have seen it, but please…

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Have we reached peak petition?


Petitions are great. Along with protests and strikes they play a key role in a functioning democracy and like protests and strikes, can get great media coverage. But the rising use of petitions has diluted the effect somewhat. With so many petitions competing for the spotlight with varying levels of seriousness how are we, or…

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