Sketched-up trillion shows the power of pictures

Claremont Communications

Claremont Communications on Apr 7, 2009

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At the G20 summit they did a deal on One TRILLION dollars.

What does one TRILLION dollars look like?

That’s one followed by twelve zeros.

But what does that look like?

This blogger used Google Sketchup to try to get a sense of what exactly a trillion dollars looks like.

A packet of one hundred $100 bills is less than 1/2 an inch thick and contains $10,000…




Believe it or not, this next little pile is $1 million dollars (100 packets of $10,000). You could stuff that into a shopping bag and walk around with it…



While a mere $1 million looked a little unimpressive, $100 million is a little more respectable. It fits neatly on a standard pallet…



And $1 BILLION dollars… now we’re really getting somewhere…



Next we’ll look at ONE TRILLION dollars. This is that number we’ve been hearing so much about. 


Are you ready for this? 

Ta-daaah… $1 trillion dollars:


(And notice those pallets are double stacked.)

See the man in the red shirt in the other images. That’s him there at the extreme left.

The visual trillion serves to underline the potency of effective visual language. 

Every campaign manager needs to ask – how’s my pictures?  Words alone don’t always cut the mustard.


[Spotted on papundits ]