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Changing individuals’ behaviours is not enough – We need to change the system

  Last week I attended the World Social Marketing Conference in Edinburgh, where Public Health England presented their flagship behaviour change campaign for families, Change4Life. It’s impressive. And it should be given its multi-million pound budget. But what was particularly striking was right at the end of their presentation when they explained ‘Our Revised Approach…

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Campaign of the Month: Dry January

I’ve just turned 40. Cue a predictable period of introspection and various optimistic promises to myself to finally get fit, read more, see more of my friends and generally be better at life. The fact this has happened in January only magnifies the effect: we’re talking New Year’s Resolutions ++. One thing I haven’t pledged…

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