It’s been a frantic few weeks at Claremont Towers in the build up to the Child Accident Prevention Trust’s annual awareness drive:  Child Safety Week.

Our first story went live today – ‘Autopilot Britain‘ – a survey of 5,000 people investigating the extent to which UK citizens are running their lives on autopilot.

So far the story has generated 20 interviews across BBC and commercial radio stations, 75 regional newspaper articles, 30+ internet news articles on the likes of Netmums, Yahoo and MSN, as well as national newspaper articles in the Daily Mail, Express and a big splash on page 3 of the Telegraph:

Part two of our work for Child Safety Week – The Big Taste Test – goes live later this week… watch this space!