Ben Caspersz


Ben Caspersz

Inspired by the late Anita Roddick, Ben founded Claremont in 2008 as a social business taking on society's biggest challenges.

A trusted advisor to brands, government, charities, start-ups, social enterprises, campaigning organisations and the NHS, Ben has headed up award-winning campaigns in some of London’s top agencies.

Claremont is at the forefront of developing technologies and techniques in communication, and Ben regularly gives talks on the use of behavioural insights to effect change through social marketing. Most recently he has been a guest lecturer at Westminster University Centre for Professional Communication and was principle trainer at a two-day behaviour change boot camp for the UN World Food Programme in Egypt.

Since 2019, Ben has advised a police force on how to reduce casual cocaine usage, helped a housing association to prevent rent arrears caused by the rollout of Universal Credit, advised the Government on making public transport more accessible to passengers with disabilities, and led a NHS campaign to promote cervical cancer screening amongst ethnic minority women.

Ben is a self-confessed ‘nudge nerd’ who admits to buying all the behaviour change books and not always managing to read them to the end. He now lives in Lisbon and is proud father to Rio (10) and Louie (6).

Ben's blog posts


  1. When Mum knows best

    It was an honour to recently present our work at a Save the Children conference in Belfast. I was accompanied by Ashleigh and Heather, two of…

    Ben Caspersz

    Ben Caspersz on Nov 25, 2019