Ana has a versatile communications and marketing skillset, accrued through devising, developing and delivering impactful campaigns for not-for-profit organisations including government departments, charities and membership organisations.
Following an in-house stint in the public affairs team at the Royal College of Nursing (RCN), Ana joined Claremont in its early days. Ana has recently produced and tested prototypes to increase literacy on behalf of Save The Children, interviewed female Nicaraguan farmers for the UN World Food Programme and led a qualitative pilot to increase contact lens safety for the General Optical Council.
As a graduate in psychology (and Spanish), Ana has an active interest in uncovering the motivations and barriers that influence human behaviour. She has extensive experience in qualitative research and has planned and delivered insights-gathering projects for organisations including UCLH Cancer Collaborative, Department of Health, Hertfordshire County Council and Jo’s Cervical Cancer Trust.
Working directly with target audiences to create effective solutions is what Ana enjoys most. This has involved meeting offenders in prisons to test playing cards carrying information to reduce the spread of blood-borne viruses; establishing a steering group to help reduce hepatitis C prevalence among the South Asian community and working with teenage mums to increase breastfeeding rates.
Ana has seen first-hand the evolution of social marketing as a discipline since starting her career working on the Department of Health’s 5 A Day campaign fifteen years ago and takes a keen interest in new theories, models and methods. Ana has written papers for the European Social Marketing Conference and has an ambition to one day study for a Masters in Health Psychology.
Previously a marathon runner, in recent years Ana is more likely to be seen running around after her two very energetic young sons than clocking up the miles pounding the pavements.
