Melanie Arana

Junior Consultant

Melanie Arana

Melanie is a psychology graduate with a passion for understanding human behaviour. Her professional voyage started in market research, shaping brands, leading client engagements, and designing research projects across diverse sectors, from consumer goods to finance and telecommunications.

Her adeptness in project management and quantitative and qualitative methodologies ensured the delivery of actionable insights to clients looking to develop brand relevance and differentiation.

Melanie moved to London to pursue a MSc in Psychology of Economic Life, blending her knowledge of research with her passion for social work and sustainability.

Outside of work, Melanie loves to dive into anything and everything related to music. She also enjoys getting together with her friends for fries and laughter. You can often find her by the sea, soaking in the beauty and tranquility

Melanie's blog posts


Posts