Doing It Right: Why Claremont Is Changing
I recently took part in a business speed dating event where we were given three minutes to say what our business is, what we are most proud of and what kept…
Ben Caspersz on May 29, 2014
Posts
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Why I’ve quit Twitter
#GoodbyeTwitter. We’re over. It’s not you, it’s me. Well, mostly me. I still administer the @claremontcomms account, which is thriving. But since 3rd October @bencaspersz has been languishing…
Ben Caspersz on Dec 4, 2013
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Cut the crap! Three great examples of ‘No Nonsense’ marketing
Marketing professionals have a dizzying array of tactical options at their disposal. Give them a budget and the chance to ‘get creative’ and…
Ben Caspersz on Oct 21, 2013
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Running a communications agency – five things I know now that I wish I’d known when I started out
1. Ego is best left at the door I had a pretty good gig at my previous agency; heading up a fabulous department of talented people, working in…
Ben Caspersz on May 16, 2013
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From Colombo to Clerkenwell… how Claremont got its name
Claremont Finishing School was a magical place. Indeed, for diplomats and high society types living in Sri Lanka in the 1950s, it was the only place to send their daughters…
Ben Caspersz on Sep 11, 2012
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The real Olympic legacy? A powerful psychological stimulus
What if the Olympics hadn’t been staged in London and had been awarded to Paris or Moscow instead? What would it be like in London right now? How would we…
Ben Caspersz on Aug 13, 2012
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Dementia map in PR Week
Our dementia map work for Alzheimer’s Society was featured in PR Week. Click the image below to have a read.
Ben Caspersz on Apr 19, 2011
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10 Reasons I’m Not On Facebook
1. I hate the way Facebook uses the word ‘friend’ – the word has been utterly debased. 2. I don’t need it – I’m already well plugged in to the…
Ben Caspersz on Sep 27, 2010
