Mikaela Green

Associate Director & Behavioural Science Lead

Mikaela Green

Mikaela has spent the majority of her career in advertising, working with some of the UK's biggest brands. She’s particularly interested in the psychology behind decision-making and how it can power more effective and impactful communications.

Since joining Claremont, Mikaela has worked with a wide range of public and third sector clients, including Alzheimer's Research UK, the Welsh Government, Bowel Cancer UK, the NHS, the World Food Programme, the Met Office and many more. She has a particular interest in harm reduction and policing campaigns.

Mikaela graduated from NYU before pursuing a master's degree in psychology at the University of Glasgow. This enabled her to home in on her love for behavioural science and to complete her dissertation: 'Combining Behavioural Influence Strategies to Enhance Charitable Giving'.

Outside of work, Mikaela's interests include music, rum and trying to manage a toddler. She is also an accidental voiceover artist.

Mikaela's blog posts

  1. Six Principles for Safety Comms

    Creating safer communities starts with understanding how people behave and how they can be supported to make safer choices. We’ve worked on some challenging questions in this space – How

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    Mikaela Green on Sep 2, 2025

  4. What is behavioural science?

    We answer eight key questions about all-things behavioural science… When did ‘behavioural science’ become a thing? The origins of behavioural science are difficult to pinpoint. In some respects, behavioural science

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    Mikaela Green on Apr 26, 2023