Mikaela Green

Senior Consultant & Behavioural Science Lead

Mikaela has spent the majority of her career in advertising, working with some of the UK's biggest brands. She’s particularly interested in the psychology behind decision-making and how it can power more effective and impactful communications.

Since joining Claremont, Mikaela has worked with a wide range of public and third sector clients, including Alzheimer's Research UK, the Welsh Government, Bowel Cancer UK, the NHS, the World Food Programme, the Met Office and many more. She has a particular interest in harm reduction and policing campaigns.

Mikaela graduated from NYU before pursuing a master's degree in psychology at the University of Glasgow. This enabled her to home in on her love for behavioural science and to complete her dissertation: 'Combining Behavioural Influence Strategies to Enhance Charitable Giving'.

Outside of work, Mikaela's interests include music, rum and trying to manage a toddler. She is also an accidental voiceover artist.

Mikaela's blog posts

Six Principles for Safety Comms

Creating safer communities starts with understanding how people behave and how they can be supported to make safer choices. We’ve worked on some challenging questions in this space – How…

Mikaela Green on Sep 2, 2025
Flawed by Design: Is AI just as biased as we are? And is behavioural science doomed?

A special quirk that we all share is that we’re all incredibly biased. This fascinating foible has fuelled the creation of an entire academic field: behavioural science. Human biases have…

Mikaela Green on Jun 19, 2025
Behavioural Psychology: How I’d Win The Traitors

“A game of trust and treachery”, The Traitors is a reality TV show involving deception, strategy and (dare I say) a touch of behavioural psychology. This blog will detail how…

Mikaela Green on Jan 16, 2025
What is behavioural science?

We answer eight key questions about all-things behavioural science… When did ‘behavioural science’ become a thing? The origins of behavioural science are difficult to pinpoint. In some respects, behavioural science…

Mikaela Green on Apr 26, 2023
Apply to become our new Director

Job description: Director Contract type: Permanent – 4 or 5 days per week Reporting to: Managing Director, Ian Fannon Location: Can be predominantly home or office based, but postholder is…

Mikaela Green on Feb 7, 2023
Apply to become our new Senior Consultant

Job description: Senior Consultant Contract type: Initial 12-month contract, with view to permanent (full or part time) Reporting to: Director, Ana Granger Location: Can be predominantly home or office based,…

Mikaela Green on Feb 7, 2023
Reviewing Our Event: Co-design in Practice

Almost 200 people registered for our October briefing event: Co-design in Practice. The purpose of the event was to share learnings and best practice on co-design, which is frequently used…

Mikaela Green on Oct 20, 2021
Behavioural Psychology: Why the Hell Would You Enter the Squid Game?

Have you seen Squid Game on Netflix? I’ll wait. It’s a visual and narratory masterpiece (excluding the last twenty minutes, which lack the ‘je ne sais squid’ of the preceding…

Mikaela Green on Oct 7, 2021
Go For Gold: How to Win at the Olympics

As a sofa spectator with little to no athletic ability, I feel that it is my civic duty to explore how we, that’s you and I, can someday make it…

Mikaela Green on Aug 5, 2021

Mikaela Green

Mikaela's blog posts

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