Mikaela Green

Senior Consultant & Behavioural Science Lead

Mikaela Green

Mikaela is a self-proclaimed 'female ad man', having spent the majority of her career in above the line, digital and social advertising. She developed her love for brand building at agencies including Spark44, M&C Saatchi and Freuds.

Prior to joining Claremont, Mikaela was leading global and UK campaigns for Jaguar, which included partnerships with Wimbledon, the BFI, Everyman Cinemas and Sony Music.

She has also worked across Land Rover, Tetley, Asda/Walmart, PepsiCo, KFC and Airbnb, (despite being a terrible driver who doesn't eat chicken).

Mikaela graduated from NYU before pursuing a master's degree in psychology at the University of Glasgow. This enabled her to home in on her love for behavioural science and to complete her dissertation: 'Combining Behavioural Influence Strategies to Enhance Charitable Giving'.

Outside of work, Mikaela's interests include music, politics, theatre trips and rum. She is also an accidental voiceover artist.

Mikaela's blog posts


Posts

  1. What is behavioural science?

    We answer eight key questions about all-things behavioural science… When did ‘behavioural science’ become a thing? The origins of behavioural science are difficult to pinpoint. In some respects, behavioural science…

    Mikaela Green

    Mikaela Green on Apr 26, 2023

  2. Apply to become our new Director

    Job description: Director Contract type: Permanent – 4 or 5 days per week Reporting to: Managing Director, Ian Fannon Location: Can be predominantly home or office based, but postholder is…

    Mikaela Green

    Mikaela Green on Feb 7, 2023

  3. Apply to become our new Senior Consultant

    Job description: Senior Consultant Contract type: Initial 12-month contract, with view to permanent (full or part time) Reporting to: Director, Ana Granger Location: Can be predominantly home or office based,…

    Mikaela Green

    Mikaela Green on Feb 7, 2023