Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign the
Ian Fannon on Oct 8, 2019
Planning behaviour change campaigns without putting your audience first: a commonly accepted no-no. But how far should you take this? Is it enough to gather insights from research or should
Ian Fannon on Jul 30, 2019
We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much
Ian Fannon on Jun 11, 2019
How do you get busy business leaders to care about the mental health of their staff? We recently worked with Mind, the mental health charity, to develop a communications strategy
Ian Fannon on May 2, 2019
I’ve just turned 40. Cue a predictable period of introspection and various optimistic promises to myself to finally get fit, read more, see more of my friends and generally be
Ian Fannon on Jan 17, 2019
