Conferences, Conversations, and a Bit of Recognition

At Claremont, we like to keep one foot in the world of behavioural science theory and the other firmly planted in the real-world of actual community-level behaviour change. We believe strongly that part of the value we offer to our clients is the time we invest attending academic conferences, sharing our work, learning from others and bringing back fresh insights. 

Over the past few months, the team has been on the road a lot. From Liverpool to Bristol to Birmingham, we’ve presented at four significant conferences: the Behavioural Science and Public Health Network (BSPHN) Annual Conference, the UK Society for Behavioural Medicine (UKSBM) Annual Scientific Meeting, the Royal Society for the Prevention of Accidents (RoSPA) National Water Safety Conference and Road Safety GB’s Motorcycling Safety Conference. 

Behavioural Science and Public Health Network Annual Conference 

At the BSPHN conference, I presented our work with Barking and Dagenham Council alongside our client Faye Laker. I talked about how we applied the ‘endowment effect’ in communications to boost vaccine uptake for Covid-19 boosters and MMR jabs. This approach led to a London record for vaccinations delivered at a single clinic. 

Tim Parry, alongside our client Sharon Woodward from Kidney Care UK, also shared our #BloodyAmazing work promoting kidney health – which drove over 125,000 people to use the charity’s online checker within two months of launch.

UK Society for Behavioural Medicine Annual Scientific Meeting 

The UKSBM conference in Bristol was a significant event for us. Emily Rayner presented our CO-LAB model, discussing our approach to co-designing behaviour change interventions with communities, and we also had three posters accepted for display: 

• Our work with North East London Cancer Alliance, focusing on research and intervention design targeting Polish and Turkish communities to improve cancer awareness and screening uptake – we were honoured that this was awarded ‘highest scoring poster’ overall.
• Our Think Brain Health campaign with Alzheimer’s Research UK, aimed at giving people the knowledge and tools to improve their brain health and reduce their risk of dementia.
• Our work supporting Bowel Cancer UK to develop their ‘Ask your GP instead’ campaign to encourage people to visit their GP earlier in response to potential bowel cancer symptoms.

RoSPA National Water Safety Conference 

At the RoSPA conference, Emily and Tim presented our ‘Have you got their back?’ campaign for the Canal & River Trust, which was co-designed with young people. They also joined a panel discussion led by Dr Jill Nash and Dr Katherine King from Bournemouth University, alongside our client Claire Gauci, as well as RNLI’s Water Safety Public Affairs Manager Ross MacLeod. The panel discussed how gender plays a role in risk taking and how we consider it in campaigning and innovation. 

Road Safety GB Motorcycling Safety Conference 

And because Tim just loves early starts, we also packed him off to the Road Safety GB motorcycling safety conference, where he presented our work for the National Police Chiefs Council, with whom we developed the Ride Craft Hub – a platform that aims to support safer riding behaviour among mid-life motorcyclists.  

Looking Ahead 

These conferences have been invaluable for exchanging ideas, learning from peers and making new connections with academics.  

As members of the European Social Marketing Association, we’re also planning to head to the World Social Marketing Conference in Alicante in November – so we’ll share insights from that when it comes around. 

If you’re interested in collaborating or learning more about our projects, get in touch here.