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Mind the ‘Green Gap!’
Making sustainability at work contagious Most people are aware that we should all try to behave in an environmentally friendly way. However, research shows that there’s often a gap between what people do at home and what they do at work. Environmental psychology has made progress in understanding the factors that influence green behaviours at…
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Behaviour Change Briefing Events – Tuesday 16 April
Behaviour change briefing: test > learn > respond “Everyone has a plan until they’re punched in the mouth” How often do you lay out a carefully thought through, evidenced plan – only to find it doesn’t work in the real world? In this session we’ll be looking at how to design and execute behaviour change…
How can we help opticians land the eye health message?
Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love Your Lenses campaign. Land The Message aims to improve how eye care practitioners talk to their patients about contact lens safety. What was the problem? Research commissioned by…
Designing behaviour change interventions: test, test, then test again
Behaviour change interventions are efforts to change a person, or groups of people’s, behaviours in a certain way. They can focus on anything from trying to get people to eat healthier, recycle more, or stop drink driving. In psychology, behaviour change interventions have been defined as ‘coordinated sets of activities to change specific behaviour patterns’…