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1. Campaign of the month: Pass It On

   In the behaviour change world, passing new legislation to change a default is the equivalent of pressing the nuclear button. But sometimes it’s the right answer – and so this

   

   Ian Fannon on Jan 6, 2020

   

2. Food (apparently not so) glorious food?

   While I sit in my living room in a Christmas induced carbohydrate coma (with a digestive biscuit balanced on my left knee), I think back to a disturbing article I

   

   Francesca Davis on Jan 3, 2020

   

3. We’re all irrational, actually

   If you poured all the water you used this week into a small swimming pool, could you touch the bottom? Probably. This isn’t good. The UK is using too much

   

   Ella Jenkins on Jul 29, 2019

   

4. Cervical Screening? It’s time to shout about it

   How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not,

   

   Emily Davis on Jul 19, 2019

   

5. Campaign of the month: Pre-Testie Bestie

   We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much

   

   Ian Fannon on Jun 11, 2019

   

6. Changing individuals’ behaviours is not enough – We need to change the system

   Last week I attended the World Social Marketing Conference in Edinburgh, where Public Health England presented their flagship behaviour change campaign for families, Change4Life. It’s impressive. And it should be

   

   Ben Caspersz on Jun 11, 2019

   

7. Notre just any old cathedral

   Notre-Dame was more than just a tourist attraction – it was, and still is, the symbolic icon of France. And so, when its 12th Century foundations surrendered to the flames

   

   Francesca Davis on May 1, 2019

   

8. Mind the ‘Green Gap!’

   Making sustainability at work contagious Most people are aware that we should all try to behave in an environmentally friendly way. However, research shows that there’s often a gap between

   

   Ella Jenkins on Jan 4, 2019

   

9. Bringing stories to life. The power of audiobooks

   We know that telling real people’s stories is one of the best ways to change behaviour. Stories have been part of human culture forever and we’re hardwired to listen and

   

   Matt Seel on Jan 3, 2018