Featured Posts

Cervical Screening? It’s time to shout about it

How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not, with great difficulty. Anyone who has had a smear test will know that they are, at best, an exercise in stoicism and, at worst, an…

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Save The Children and NLT appoint Claremont for behaviour change campaign

I’m thrilled to announce that we’ve been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development. The campaign will target parents from low-income families and, through a series of ‘nudges’, will deliver sustained positive change to children’s home learning environment. We’re honestly chuffed to…

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Being smart AND loud – telling the untold story #AfterSeptember11

Last weekend marked the 15th anniversary of the 9/11 terrorist attacks, in which 2,977 people died. The attacks were widely reported across the media at the time and it is still the most high-profile attack on a first world country ever. What hasn’t been widely reported was the increase in Islamophobia in America in the 12 months following the attacks….

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Latest Posts

Food (apparently not so) glorious food?

  While I sit in my living room in a Christmas induced carbohydrate coma (with a digestive biscuit balanced on my left knee), I think back to a disturbing article I read before I entered the 4-day munching marathon that is Christmas.   The article was reporting a study, conducted by researchers from Loughborough University,…

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Campaign of the month: Pass It On

  In the behaviour change world, passing new legislation to change a default is the equivalent of pressing the nuclear button.   But sometimes it’s the right answer – and so this spring, England will follow the path laid by Wales in 2015 and assume consent for organ donation unless people actively opt out. Scotland…

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We’re all irrational, actually

If you poured all the water you used this week into a small swimming pool, could you touch the bottom? Probably. This isn’t good. The UK is using too much water. We are now facing the very real possibility that we could run out of water in the next 20-25 years. A combination of climate…

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