Featured Posts
The power of a good story
If you’re a company wanting to make a serious impact, just doing good isn’t enough (although it’s a great start); you have to be good at demonstrating it too. Making story telling a crucial part of your communication strategy is a great way of helping you to stand out in a crowded market. For example,…
The view from 2017
Ipsos released the analysis of their Global Trends survey today. Here are some snippets from the research. Brands’ social impact Two thirds of people want brands to do more than just provide good services – and say that brands’ social impact will become more and more important. 45% say they don’t care about ethical behaviour of…
Save The Children and NLT appoint Claremont for behaviour change campaign
I’m thrilled to announce that we’ve been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development. The campaign will target parents from low-income families and, through a series of ‘nudges’, will deliver sustained positive change to children’s home learning environment. We’re honestly chuffed to…
Latest Posts
Campaign of the month: Pre-Testie Bestie
We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much easier said than done. It’s all too easy to end up with something bland and inoffensive – and ultimately ineffective – when you have five…
Notre just any old cathedral
Notre-Dame was more than just a tourist attraction – it was, and still is, the symbolic icon of France. And so, when its 12th Century foundations surrendered to the flames last month the world held their breath. This wasn’t just an economic loss, it was a historical, emotional and psychological one that echoed across the…
Mind the ‘Green Gap!’
Making sustainability at work contagious Most people are aware that we should all try to behave in an environmentally friendly way. However, research shows that there’s often a gap between what people do at home and what they do at work. Environmental psychology has made progress in understanding the factors that influence green behaviours at…