Featured Posts
Cervical Screening? It’s time to shout about it
How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not, with great difficulty. Anyone who has had a smear test will know that they are, at best, an exercise in stoicism and, at worst, an…
Changing individuals’ behaviours is not enough – We need to change the system
Last week I attended the World Social Marketing Conference in Edinburgh, where Public Health England presented their flagship behaviour change campaign for families, Change4Life. It’s impressive. And it should be given its multi-million pound budget. But what was particularly striking was right at the end of their presentation when they explained ‘Our Revised Approach…
Save The Children and NLT appoint Claremont for behaviour change campaign
I’m thrilled to announce that we’ve been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development. The campaign will target parents from low-income families and, through a series of ‘nudges’, will deliver sustained positive change to children’s home learning environment. We’re honestly chuffed to…
Latest Posts
Campaign of the month: Pre-Testie Bestie
We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much easier said than done. It’s all too easy to end up with something bland and inoffensive – and ultimately ineffective – when you have five…
Notre just any old cathedral
Notre-Dame was more than just a tourist attraction – it was, and still is, the symbolic icon of France. And so, when its 12th Century foundations surrendered to the flames last month the world held their breath. This wasn’t just an economic loss, it was a historical, emotional and psychological one that echoed across the…
Mind the ‘Green Gap!’
Making sustainability at work contagious Most people are aware that we should all try to behave in an environmentally friendly way. However, research shows that there’s often a gap between what people do at home and what they do at work. Environmental psychology has made progress in understanding the factors that influence green behaviours at…