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The view from 2017
Ipsos released the analysis of their Global Trends survey today. Here are some snippets from the research. Brands’ social impact Two thirds of people want brands to do more than just provide good services – and say that brands’ social impact will become more and more important. 45% say they don’t care about ethical behaviour of…
Save The Children and NLT appoint Claremont for behaviour change campaign
I’m thrilled to announce that we’ve been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development. The campaign will target parents from low-income families and, through a series of ‘nudges’, will deliver sustained positive change to children’s home learning environment. We’re honestly chuffed to…
Being smart AND loud – telling the untold story #AfterSeptember11
Last weekend marked the 15th anniversary of the 9/11 terrorist attacks, in which 2,977 people died. The attacks were widely reported across the media at the time and it is still the most high-profile attack on a first world country ever. What hasn’t been widely reported was the increase in Islamophobia in America in the 12 months following the attacks….
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Bringing stories to life. The power of audiobooks
We know that telling real people’s stories is one of the best ways to change behaviour. Stories have been part of human culture forever and we’re hardwired to listen and learn from them. The problem is that we can’t get groups of people together to listen to someone tell their story. It’s too long. We’ve…
Listen up: My first audio project
About seven months ago one of our long standing clients, OnePlusOne – a relationship research charity – got in touch asking for help to produce a strengthening relationships resource to support couples affected by drug and alcohol addiction. The project was funded by the Department for Work and Pensions and was part of a wider…
PR and One to One Marketing working together
On the 15th of last month we had our third PRCA Charities event and this time the group covered a specific area of collaboration. Our first guest speaker, Maxine Horsman from Tangible shared her experience from the remarkable PR and One to One marketing collaboration used in the 70th anniversary of the D Day landings for British Legion….