Webinar: How Behavioural Science can build healthy screen habits for under‑5s
Jenny Prout on May 20, 2026
Recent government guidance has brought welcome clarity on screen time and content for children aged 0–5. But many parents and practitioners working with families are left asking the same question: what does this actually look like in everyday life — and what really helps families put it into practice?
At Claremont, we’re exploring how behavioural science thinking can help bridge the gap between guidance and lived experience — moving from advice to genuine, practical support. By focusing on modern parenting contexts, habits and motivations, behavioural science offers tools to support sustainable, healthy screen habits that work for families.
This webinar brings together expertise from children’s media, parenting and childcare and behavioural science to kick‑start the conversation. We’ll explore how evidence‑informed approaches can support parents and carers, shape better content and environments, and help children under five develop positive relationships with screens.
Speakers:
Emily Rayner – Emily leads Claremont’s work on enabling a fairer society, with a strong focus on the early years, equity and inclusion, alongside projects in public health and safer communities.
Emily is Claremont’s Qualitative Research Lead and Designated Safeguarding Lead, and holds MRS certification. Previously, she worked in innovation at Save the Children UK, at UNICEF UK, and in child safeguarding at Kent County Council.
Joss Cambridge‑Simmons – Joss is the multi-award-winning founder of Jossy Care, 2022 UK Nanny of the Year, and the 2025 Role Model of the Year at the Multicultural Inspire Awards. With over 18 years of experience, he is a leading advocate for healthy screen time and a “Love-Led Ethos” in childcare that focuses on emotional regulation and healthy masculinity. A prominent public speaker and National Diversity Award winner, Joss is dedicated to supporting families and children through compassionate, trauma-informed care.
Rhiannon Evans – Rhiannon is the Head of Communications and Public Affairs for Mumsnet, the UK’s largest website for parents with eight million predominantly female users. She leads Mumsnet’s campaigning work to raise women’s voices and ensure their experiences are taken into account by politicians and policy makers. She was previously Head of Policy and Campaigns at Citizens Advice Cymru; before that, she worked in various policy, communications and campaigning roles.
Olivia Dickinson – Olivia has over 25 years’ experience in children’s media, across Amazon, the BBC, Nickelodeon, Moonbug, Sky Kids and Outright Games. As a digital consultant, she produces and playtests games for 4-12 year olds. She also offers consultancy for children’s content makers on how to ensure programmes and products are inclusive. As a member of the Let Toys Be Toys campaign, she has extensive expertise in how to challenge inequalities in childhood. She leads the Inclusivity Working Group at the Children’s Media Conference, is a member of the executive group at The Children’s Media Foundation, is a volunteer committee member for the Froebel Trust and has an MA in Early Childhood Studies.
Jane Baxter – Jane is an award‑winning Series Producer specialising in children’s television and digital content. She has worked with and for children for over 30 years, producing a wide range of scripted and unscripted programmes for CBeebies and CBBC. Her credits include Molly and Mack, The Dumping Ground, Teeny Tiny Creatures, Biggleton, Down on the Farm and Nina and the Neurons. Jane brings deep expertise in creating developmentally appropriate, engaging media for young audiences, with a strong understanding of how content design impacts children and families.
Join us on Tuesday 4 June at 9.30am for an engaging and practical session grounded in behavioural science, real‑world parenting and children’s media expertise.