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Cervical Screening? It’s time to shout about it
How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not, with great difficulty. Anyone who has had a smear test will know that they are, at best, an exercise in stoicism and, at worst, an…
Pre-Suasion: A Revolutionary Way to Influence and Persuade – Book Review
Ask any marketing professional to list their “top 10 must-reads”, and you’d be hard-pressed to find one who doesn’t find space for Robert Cialdini’s Influence. Often credited with bringing social psychology into the mainstream, it has sold over 3 million copies and been translated into 30 languages. In his new book, Pre-Suasion, Cialdini has produced…
Latest Dow Jones Sustainability Index highlights that social responsibility is climbing the agenda
The Dow Jones Sustainability Index (DJSI), released in September, ranks leading businesses based on how they deliver sustainable business. This year’s index includes many familiar faces, including the usual suspects in Unilever, Philips and Nestle, coupled with some unexpected changes with Intel, Samsung Electronics and BT all failing to make the top 10%. The DJSI…
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Water’s this all about?
I stumbled across a review in the Telegraph the other day for the ‘Ulla Smart Hydration Reminder’. Ulla is a little plastic capsule attached to a band, which slips onto your water bottle. It blinks every 40 minutes if you aren’t drinking enough (the ‘optimal hydration interval’, apparently) and the only way to stop this…
Unveiling Stop MS: a proud moment
Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign the charity has ever attempted – and the most important. The goal is nothing short of stopping the condition in its tracks, so that one day…
EAST: The four things you need to know about behavioural insights
How do you design a behaviour change campaign that is actually going to change behaviour? If I told you that I’d have to kill you. Just kidding. At Claremont, when it comes to behavioural frameworks, we don’t believe in re-inventing the wheel. But we DO believe in learning from the best, and underpinning everything we…