Featured Posts

Could you be one of our Bright Spot employers?

  Have you overcome particular obstacles or made changes at your organisation to introduce flexible working to some or all of your colleagues?   Would you be happy for us to come and visit you in the workplace to find out how you make flexible working work?   And are you willing to share your…

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3 behaviour change trends we’ll be riding in 2020

  1. Co-production We believe there’s a missing piece in behaviour change: co-production.   It’s not much talked about by UCL or the UK Government Communications Service or the Behavioural Insights Team. We think it should be.   Co-production is when people from the target audience (i.e. those we are seeking to influence) are engaged…

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Unveiling Stop MS: a proud moment

Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign the charity has ever attempted – and the most important. The goal is nothing short of stopping the condition in its tracks, so that one day…

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Latest Posts

Campaign of the month – Veganuary

  Last month 400,000 took part in Veganuary, an impressive 60% increase since the previous January.   I recall being a vegetarian in the 1990s when many people considered a meat-free diet to be faddy and unsustainable. For many back then, the notion of attempting to have an entirely plant-based diet would have seemed impossible….

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50 shades of greyscale

  Colours influence our physiology and psychology. They affect our autonomic nervous system, memory retrieval/formation, hormonal activity and emotional stimulation.   For example, did you know that the phrase ‘seeing red’ when someone is angry is scientifically correct? EEG recordings prove that heart rate increases when we look at the colour red which can lead…

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Food (apparently not so) glorious food?

  While I sit in my living room in a Christmas induced carbohydrate coma (with a digestive biscuit balanced on my left knee), I think back to a disturbing article I read before I entered the 4-day munching marathon that is Christmas.   The article was reporting a study, conducted by researchers from Loughborough University,…

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