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Proud to have failed
We recently completed year one of an innovation project with Save the Children and National Literacy Trust where our challenge was to figure out how we could nudge parents to talk, sing and play more with their 0-3 year olds. We used our ‘labs’ approach to figure out what would work best. This meant we…
Pre-Suasion: A Revolutionary Way to Influence and Persuade – Book Review
Ask any marketing professional to list their “top 10 must-reads”, and you’d be hard-pressed to find one who doesn’t find space for Robert Cialdini’s Influence. Often credited with bringing social psychology into the mainstream, it has sold over 3 million copies and been translated into 30 languages. In his new book, Pre-Suasion, Cialdini has produced…
Latest Dow Jones Sustainability Index highlights that social responsibility is climbing the agenda
The Dow Jones Sustainability Index (DJSI), released in September, ranks leading businesses based on how they deliver sustainable business. This year’s index includes many familiar faces, including the usual suspects in Unilever, Philips and Nestle, coupled with some unexpected changes with Intel, Samsung Electronics and BT all failing to make the top 10%. The DJSI…
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PR and One to One Marketing working together
On the 15th of last month we had our third PRCA Charities event and this time the group covered a specific area of collaboration. Our first guest speaker, Maxine Horsman from Tangible shared her experience from the remarkable PR and One to One marketing collaboration used in the 70th anniversary of the D Day landings for British Legion….
Voting is daunting – give young people a break
A big pink bus didn’t make me vote. Joey Essex interviewing various MPs was hilarious, but it didn’t make me vote. Granted, I did have a peak at Jake Quickendon getting his kit off, but it didn’t make me vote (and it’s nothing knew, he does it all the time). Frankly, the stunts used this general election were quite patronising…
Is it time for a press revolution?
There has been much talk about the need to be authentic in 2015. We’ve discussed it plenty with people questioning integrity of brands and their purpose. And it seems like a week can’t pass us by without the financial grounds of a celebrity’s patronage for a charity making front page news. So when Peter Oborne very…