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3 behaviour change trends we’ll be riding in 2020
1. Co-production We believe there’s a missing piece in behaviour change: co-production. It’s not much talked about by UCL or the UK Government Communications Service or the Behavioural Insights Team. We think it should be. Co-production is when people from the target audience (i.e. those we are seeking to influence) are engaged…
Unveiling Stop MS: a proud moment
Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign the charity has ever attempted – and the most important. The goal is nothing short of stopping the condition in its tracks, so that one day…
EAST: The four things you need to know about behavioural insights
How do you design a behaviour change campaign that is actually going to change behaviour? If I told you that I’d have to kill you. Just kidding. At Claremont, when it comes to behavioural frameworks, we don’t believe in re-inventing the wheel. But we DO believe in learning from the best, and underpinning everything we…
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Why ‘screening saves lives’ remains the most effective message – even in a pandemic
One of the last face-to-face meetings I attended before lockdown was on 3 March at Wellington House in London, the home of Public Health England. I was there to present to the Cancer Screening Improvement Board for London our recommendations to help the city close the uptake gap for the three cancer screening programmes…
Campaign of the month – Veganuary
Last month 400,000 took part in Veganuary, an impressive 60% increase since the previous January. I recall being a vegetarian in the 1990s when many people considered a meat-free diet to be faddy and unsustainable. For many back then, the notion of attempting to have an entirely plant-based diet would have seemed impossible….
50 shades of greyscale
Colours influence our physiology and psychology. They affect our autonomic nervous system, memory retrieval/formation, hormonal activity and emotional stimulation. For example, did you know that the phrase ‘seeing red’ when someone is angry is scientifically correct? EEG recordings prove that heart rate increases when we look at the colour red which can lead…