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Unveiling Stop MS: a proud moment
Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign the charity has ever attempted – and the most important. The goal is nothing short of stopping the condition in its tracks, so that one day…
EAST: The four things you need to know about behavioural insights
How do you design a behaviour change campaign that is actually going to change behaviour? If I told you that I’d have to kill you. Just kidding. At Claremont, when it comes to behavioural frameworks, we don’t believe in re-inventing the wheel. But we DO believe in learning from the best, and underpinning everything we…
Cervical Screening? It’s time to shout about it
How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not, with great difficulty. Anyone who has had a smear test will know that they are, at best, an exercise in stoicism and, at worst, an…
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Food (apparently not so) glorious food?
While I sit in my living room in a Christmas induced carbohydrate coma (with a digestive biscuit balanced on my left knee), I think back to a disturbing article I read before I entered the 4-day munching marathon that is Christmas. The article was reporting a study, conducted by researchers from Loughborough University,…
Campaign of the month: Pass It On
In the behaviour change world, passing new legislation to change a default is the equivalent of pressing the nuclear button. But sometimes it’s the right answer – and so this spring, England will follow the path laid by Wales in 2015 and assume consent for organ donation unless people actively opt out. Scotland…
Can a £30 widget really get you drinking more water?
I stumbled across a review in the Telegraph the other day for the ‘Ulla Smart Hydration Reminder’. Ulla is a little plastic capsule attached to a band, which slips onto your water bottle. It blinks every 40 minutes if you aren’t drinking enough (the ‘optimal hydration interval’, apparently) and the only way to stop this…