Featured Posts
Pre-Suasion: A Revolutionary Way to Influence and Persuade – Book Review
Ask any marketing professional to list their “top 10 must-reads”, and you’d be hard-pressed to find one who doesn’t find space for Robert Cialdini’s Influence. Often credited with bringing social psychology into the mainstream, it has sold over 3 million copies and been translated into 30 languages. In his new book, Pre-Suasion, Cialdini has produced…
Latest Dow Jones Sustainability Index highlights that social responsibility is climbing the agenda
The Dow Jones Sustainability Index (DJSI), released in September, ranks leading businesses based on how they deliver sustainable business. This year’s index includes many familiar faces, including the usual suspects in Unilever, Philips and Nestle, coupled with some unexpected changes with Intel, Samsung Electronics and BT all failing to make the top 10%. The DJSI…
Being smart AND loud – telling the untold story #AfterSeptember11
Last weekend marked the 15th anniversary of the 9/11 terrorist attacks, in which 2,977 people died. The attacks were widely reported across the media at the time and it is still the most high-profile attack on a first world country ever. What hasn’t been widely reported was the increase in Islamophobia in America in the 12 months following the attacks….
Latest Posts
Campaign of the month: Pre-Testie Bestie
We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much easier said than done. It’s all too easy to end up with something bland and inoffensive – and ultimately ineffective – when you have five…
NEVER FEAR, GRANDMA’S HERE!
What has your grandma got in common with a killer whale? Not sure? Humans and killer whales (and some other toothed whales) are the only animals to experience the menopause. All other animals continue to reproduce into old age. Why is it that human females have evolved to live a long time after they…
Moving workplace mental health higher up the agenda
How do you get busy business leaders to care about the mental health of their staff? We recently worked with Mind, the mental health charity, to develop a communications strategy to drive businesses towards two new workplace mental health products: a website for businesses of all sizes looking to better support the mental health of…