Featured Posts

Unveiling Stop MS: a proud moment

Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign the charity has ever attempted – and the most important. The goal is nothing short of stopping the condition in its tracks, so that one day…

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EAST: The four things you need to know about behavioural insights

How do you design a behaviour change campaign that is actually going to change behaviour?   If I told you that I’d have to kill you.   Just kidding. At Claremont, when it comes to behavioural frameworks, we don’t believe in re-inventing the wheel. But we DO believe in learning from the best, and underpinning everything we…

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Cervical Screening? It’s time to shout about it

How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not, with great difficulty. Anyone who has had a smear test will know that they are, at best, an exercise in stoicism and, at worst, an…

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Latest Posts

Campaign of the month – Veganuary

  Last month 400,000 took part in Veganuary, an impressive 60% increase since the previous January.   I recall being a vegetarian in the 1990s when many people considered a meat-free diet to be faddy and unsustainable. For many back then, the notion of attempting to have an entirely plant-based diet would have seemed impossible….

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Campaign of the month: Pass It On

  In the behaviour change world, passing new legislation to change a default is the equivalent of pressing the nuclear button.   But sometimes it’s the right answer – and so this spring, England will follow the path laid by Wales in 2015 and assume consent for organ donation unless people actively opt out. Scotland…

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Campaign of the month – Tiny Happy People

We’re buzzing about the BBC’s Tiny Happy People – a campaign that aims to help parents support their child’s language development. Around one in three children (31%) start primary school without reaching a good level of early development, a figure that rises to one in two when talking about children from poor backgrounds (46%). Unfortunately…

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