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Save The Children and NLT appoint Claremont for behaviour change campaign
I’m thrilled to announce that we’ve been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development. The campaign will target parents from low-income families and, through a series of ‘nudges’, will deliver sustained positive change to children’s home learning environment. We’re honestly chuffed to…
World Kidney Day’s multiple voices
Every year in March a global campaign aims to raise awareness of kidney disease and its impact around the globe. The day provides a huge opportunity for organisations with an interest in kidneys to generate media coverage and raise awareness of their messages. Here’s just a few ways different organisations got their bite of the…
The event of the year? The John Lewis Christmas ad
It’s not really Christmas until you see the John Lewis Christmas advert appear on your TV, and it wouldn’t be a Claremont blogvent if we didn’t comment on it. The video I’m not sure why I thought I needed to embed the advert because it’s almost impossible for someone not to have seen it, but please…
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Behaviour Change Briefing Events – Tuesday 16 April
Behaviour change briefing: test > learn > respond “Everyone has a plan until they’re punched in the mouth” How often do you lay out a carefully thought through, evidenced plan – only to find it doesn’t work in the real world? In this session we’ll be looking at how to design and execute behaviour change…
How can we help opticians land the eye health message?
Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love Your Lenses campaign. Land The Message aims to improve how eye care practitioners talk to their patients about contact lens safety. What was the problem? Research commissioned by…
Big Bang Fair 2016
Our client at EngineeringUK summed up the glorious madness of the Big Bang Fair perfectly: “it started with mind control and perfect free kicks, took in hot rods, climate change and a marriage proposal and saw some serious coffee action”. It was a week that saw us make not one but two trips to the…