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Changing individuals’ behaviours is not enough – We need to change the system

  Last week I attended the World Social Marketing Conference in Edinburgh, where Public Health England presented their flagship behaviour change campaign for families, Change4Life. It’s impressive. And it should be given its multi-million pound budget. But what was particularly striking was right at the end of their presentation when they explained ‘Our Revised Approach…

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Save The Children and NLT appoint Claremont for behaviour change campaign

I’m thrilled to announce that we’ve been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development. The campaign will target parents from low-income families and, through a series of ‘nudges’, will deliver sustained positive change to children’s home learning environment. We’re honestly chuffed to…

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World Kidney Day’s multiple voices

Every year in March a global campaign aims to raise awareness of kidney disease and its impact around the globe. The day provides a huge opportunity for organisations with an interest in kidneys to generate media coverage and raise awareness of their messages. Here’s just a few ways different organisations got their bite of the…

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Latest Posts

Let’s talk about Flex

We’re extremely proud to announce our partnership with Anna Whitehouse (@Motherpukka) and Mill Road Creative as we join them for the next chapter of the #Flexappeal campaign. #Flexappeal fights for the right for flexible working for everyone (not just parents) and has already empowered thousands of employees around the country to request flexible working. Now…

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Campaign of the month: Pre-Testie Bestie

We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much easier said than done. It’s all too easy to end up with something bland and inoffensive – and ultimately ineffective – when you have five…

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Behaviour Change Briefing Events – Tuesday 16 April

Behaviour change briefing: test > learn > respond “Everyone has a plan until they’re punched in the mouth” How often do you lay out a carefully thought through, evidenced plan – only to find it doesn’t work in the real world? In this session we’ll be looking at how to design and execute behaviour change…

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