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Changing individuals’ behaviours is not enough – We need to change the system
Last week I attended the World Social Marketing Conference in Edinburgh, where Public Health England presented their flagship behaviour change campaign for families, Change4Life. It’s impressive. And it should be given its multi-million pound budget. But what was particularly striking was right at the end of their presentation when they explained ‘Our Revised Approach…
Save The Children and NLT appoint Claremont for behaviour change campaign
I’m thrilled to announce that we’ve been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development. The campaign will target parents from low-income families and, through a series of ‘nudges’, will deliver sustained positive change to children’s home learning environment. We’re honestly chuffed to…
World Kidney Day’s multiple voices
Every year in March a global campaign aims to raise awareness of kidney disease and its impact around the globe. The day provides a huge opportunity for organisations with an interest in kidneys to generate media coverage and raise awareness of their messages. Here’s just a few ways different organisations got their bite of the…
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Let’s talk about Flex
We’re extremely proud to announce our partnership with Anna Whitehouse (@Motherpukka) and Mill Road Creative as we join them for the next chapter of the #Flexappeal campaign. #Flexappeal fights for the right for flexible working for everyone (not just parents) and has already empowered thousands of employees around the country to request flexible working. Now…
Campaign of the month: Pre-Testie Bestie
We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much easier said than done. It’s all too easy to end up with something bland and inoffensive – and ultimately ineffective – when you have five…
Behaviour Change Briefing Events – Tuesday 16 April
Behaviour change briefing: test > learn > respond “Everyone has a plan until they’re punched in the mouth” How often do you lay out a carefully thought through, evidenced plan – only to find it doesn’t work in the real world? In this session we’ll be looking at how to design and execute behaviour change…