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Unveiling Stop MS: a proud moment
Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign the charity has ever attempted – and the most important. The goal is nothing short of stopping the condition in its tracks, so that one day…
EAST: The four things you need to know about behavioural insights
How do you design a behaviour change campaign that is actually going to change behaviour? If I told you that I’d have to kill you. Just kidding. At Claremont, when it comes to behavioural frameworks, we don’t believe in re-inventing the wheel. But we DO believe in learning from the best, and underpinning everything we…
Cervical Screening? It’s time to shout about it
How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not, with great difficulty. Anyone who has had a smear test will know that they are, at best, an exercise in stoicism and, at worst, an…
Latest Posts
Campaign of the month – Veganuary
Last month 400,000 took part in Veganuary, an impressive 60% increase since the previous January. I recall being a vegetarian in the 1990s when many people considered a meat-free diet to be faddy and unsustainable. For many back then, the notion of attempting to have an entirely plant-based diet would have seemed impossible….
Campaign of the month: Pass It On
In the behaviour change world, passing new legislation to change a default is the equivalent of pressing the nuclear button. But sometimes it’s the right answer – and so this spring, England will follow the path laid by Wales in 2015 and assume consent for organ donation unless people actively opt out. Scotland…
Campaign of the month – Tiny Happy People
We’re buzzing about the BBC’s Tiny Happy People – a campaign that aims to help parents support their child’s language development. Around one in three children (31%) start primary school without reaching a good level of early development, a figure that rises to one in two when talking about children from poor backgrounds (46%). Unfortunately…