Featured Posts

Proud to have failed

We recently completed year one of an innovation project with Save the Children and National Literacy Trust where our challenge was to figure out how we could nudge parents to talk, sing and play more with their 0-3 year olds. We used our ‘labs’ approach to figure out what would work best. This meant we…

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Save The Children and NLT appoint Claremont for behaviour change campaign

I’m thrilled to announce that we’ve been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development. The campaign will target parents from low-income families and, through a series of ‘nudges’, will deliver sustained positive change to children’s home learning environment. We’re honestly chuffed to…

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World Kidney Day’s multiple voices

Every year in March a global campaign aims to raise awareness of kidney disease and its impact around the globe. The day provides a huge opportunity for organisations with an interest in kidneys to generate media coverage and raise awareness of their messages. Here’s just a few ways different organisations got their bite of the…

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Latest Posts

Campaign of the month: Pre-Testie Bestie

We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much easier said than done. It’s all too easy to end up with something bland and inoffensive – and ultimately ineffective – when you have five…

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Behaviour Change Briefing Events – Tuesday 16 April

Behaviour change briefing: test > learn > respond “Everyone has a plan until they’re punched in the mouth” How often do you lay out a carefully thought through, evidenced plan – only to find it doesn’t work in the real world? In this session we’ll be looking at how to design and execute behaviour change…

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How can we help opticians land the eye health message?

Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love Your Lenses campaign. Land The Message aims to improve how eye care practitioners talk to their patients about contact lens safety. What was the problem? Research commissioned by…

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