Featured Posts

EAST: The four things you need to know about behavioural insights

How do you design a behaviour change campaign that is actually going to change behaviour?   If I told you that I’d have to kill you.   Just kidding. At Claremont, when it comes to behavioural frameworks, we don’t believe in re-inventing the wheel. But we DO believe in learning from the best, and underpinning everything we…

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Cervical Screening? It’s time to shout about it

How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not, with great difficulty. Anyone who has had a smear test will know that they are, at best, an exercise in stoicism and, at worst, an…

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Let’s talk about Flex

We’re extremely proud to announce our partnership with Anna Whitehouse (@Motherpukka) and Mill Road Creative as we join them for the next chapter of the #Flexappeal campaign. #Flexappeal fights for the right for flexible working for everyone (not just parents) and has already empowered thousands of employees around the country to request flexible working. Now…

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Latest Posts

Campaign of the month: Pass It On

  In the behaviour change world, passing new legislation to change a default is the equivalent of pressing the nuclear button.   But sometimes it’s the right answer – and so this spring, England will follow the path laid by Wales in 2015 and assume consent for organ donation unless people actively opt out. Scotland…

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Campaign of the month – Tiny Happy People

We’re buzzing about the BBC’s Tiny Happy People – a campaign that aims to help parents support their child’s language development. Around one in three children (31%) start primary school without reaching a good level of early development, a figure that rises to one in two when talking about children from poor backgrounds (46%). Unfortunately…

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When Mum knows best

It was an honour to recently present our work at a Save the Children conference in Belfast. I was accompanied by Ashleigh and Heather, two of the East Belfast mums we worked with to co-design the next phase of the Wonderwords programme. There’s no doubt that co-design elevated this work. How?  Broadly, in three ways:…

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