Across my teenage years, my Grandad slowly faded away. Alzheimer’s Disease chipped away at everything that made him my Grandad. It started when he got lost driving around Coventry’s ring…
Ian Fannon on Mar 15, 2021
Last March, as the first wave of the pandemic was just beginning, we began working with a new client. It’s no exaggeration to say I’d never seen a brief like…
Ian Fannon on Mar 15, 2021
One of the last face-to-face meetings I attended before lockdown was on 3 March at Wellington House in London, the home of Public Health England. I was there to present…
Ian Fannon on Oct 16, 2020
In the behaviour change world, passing new legislation to change a default is the equivalent of pressing the nuclear button. But sometimes it’s the right answer – and so this…
Ian Fannon on Jan 6, 2020
Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign…
Ian Fannon on Oct 8, 2019
Planning behaviour change campaigns without putting your audience first: a commonly accepted no-no. But how far should you take this? Is it enough to gather insights from research or should…
Ian Fannon on Jul 30, 2019
We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much…
Ian Fannon on Jun 11, 2019
How do you get busy business leaders to care about the mental health of their staff? We recently worked with Mind, the mental health charity, to develop a communications strategy…
Ian Fannon on May 2, 2019
I’ve just turned 40. Cue a predictable period of introspection and various optimistic promises to myself to finally get fit, read more, see more of my friends and generally be…
Ian Fannon on Jan 17, 2019
