We had over 100 people register for the latest in our series of behaviour change briefings. We took the opportunity to share three examples of the work we’d recently presented
Ian Fannon on Jul 5, 2022
Across my teenage years, my Grandad slowly faded away. Alzheimer’s Disease chipped away at everything that made him my Grandad. It started when he got lost driving around Coventry’s ring
Ian Fannon on Mar 15, 2021
Last March, as the first wave of the pandemic was just beginning, we began working with a new client. It’s no exaggeration to say I’d never seen a brief like
Ian Fannon on Mar 15, 2021
One of the last face-to-face meetings I attended before lockdown was on 3 March at Wellington House in London, the home of Public Health England. I was there to present
Ian Fannon on Oct 16, 2020
In the behaviour change world, passing new legislation to change a default is the equivalent of pressing the nuclear button. But sometimes it’s the right answer – and so this
Ian Fannon on Jan 6, 2020
Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign the
Ian Fannon on Oct 8, 2019
Planning behaviour change campaigns without putting your audience first: a commonly accepted no-no. But how far should you take this? Is it enough to gather insights from research or should
Ian Fannon on Jul 30, 2019
We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much
Ian Fannon on Jun 11, 2019
How do you get busy business leaders to care about the mental health of their staff? We recently worked with Mind, the mental health charity, to develop a communications strategy
Ian Fannon on May 2, 2019
