Ian's blog posts


Posts

  1. Campaign of the month: Pass It On

    In the behaviour change world, passing new legislation to change a default is the equivalent of pressing the nuclear button. But sometimes it’s the right answer – and so this…

    Ian Fannon

    Ian Fannon on Jan 6, 2020

  2. Unveiling Stop MS: a proud moment

    Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign…

    Ian Fannon

    Ian Fannon on Oct 8, 2019

  3. When audience first isn’t enough

    Planning behaviour change campaigns without putting your audience first: a commonly accepted no-no. But how far should you take this? Is it enough to gather insights from research or should…

    Ian Fannon

    Ian Fannon on Jul 30, 2019

  4. Campaign of the Month: Dry January

    I’ve just turned 40. Cue a predictable period of introspection and various optimistic promises to myself to finally get fit, read more, see more of my friends and generally be…

    Ian Fannon

    Ian Fannon on Jan 17, 2019