Ian Fannon

Campaigns Director

Ian has 20 years experience in journalism and communications. He's developed award-winning campaigns across the public and voluntary sector, including for the British Heart Foundation, Department of Health and TV Licensing. He's led large in-house teams at the MS Society and Teenage Cancer Trust, overseeing various campaigns from major fundraising appeals to policy and behaviour change initiatives.

Ian likes to still think of himself as sporty, but these days is less likely to be found making home runs for the softball team and more likely to be seen wading around the shallow end with his two small children.

Ian's Blog Posts

Campaign of the Month: Dry January

I’ve just turned 40. Cue a predictable period of introspection and various optimistic promises to myself to finally get fit, read more, see more of my friends and generally be better at life. The fact this has happened in January only magnifies the effect: we’re talking New Year’s Resolutions ++. One thing I haven’t pledged…

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Moving workplace mental health higher up the agenda

How do you get busy business leaders to care about the mental health of their staff? We recently worked with Mind, the mental health charity, to develop a communications strategy to drive businesses towards two new workplace mental health products: a website for businesses of all sizes looking to better support the mental health of…

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Campaign of the month: Pre-Testie Bestie

We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much easier said than done. It’s all too easy to end up with something bland and inoffensive – and ultimately ineffective - when you have five…

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When audience first isn’t enough

Planning behaviour change campaigns without putting your audience first: a commonly accepted no-no. But how far should you take this? Is it enough to gather insights from research or should you actively involve your audience in helping you plan? Should representatives of your audience even have a degree of decision-making power about what you do…

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