Ian Fannon

Campaigns Director

Ian has over 20 years’ experience in journalism and communications, mostly with public and not-for-profit organisations and specialising in developing impactful campaigns in the health sector.

He has worked in-house in leadership roles at the MS Society and Teenage Cancer Trust, overseeing various campaigns from policy and behaviour change initiatives on welfare reform and access to treatments to major fundraising appeals.

He has developed major behaviour change campaigns with the British Heart Foundation, Department of Health and Alzheimer’s Research UK, covering territory such as smoking, healthy eating and alcohol. He is as comfortable working on national multi-channel campaigns as he is planning grass-roots community and stakeholder relations activities, such as recent projects to drive up cervical screening attendance among BAME audiences and to support recruitment to lung health MOTs in London.

In recent years, Ian has begun to specialise in developing campaigns and interventions using co-design – going beyond qualitative research to work closely with a group of representatives of the target audience to ideate and plan together.

Ian has also led strategic communications work for clients such as NHS England, UN World Food Programme, Mind, Diabetes UK and Versus Arthritis. These projects have spanned everything from internal reviews of team performance, processes and systems, to strategy and message development informed by qualitative and quantitative research. He likes nothing better than unpicking complex issues and finding the golden nuggets that help organisations focus on what matters most.
As a former journalist, Ian still enjoys writing when he gets chance to flex his creative muscles. He is also a passionate advocate of the value of the charity sector and is a CharityComms mentor and trainer.

Ian likes to still think of himself as sporty, but these days is less likely to be found making home runs for the softball team and more likely to be seen wading around the shallow end with his two small children.

Ian's Blog Posts

Campaign of the Month: Dry January

I’ve just turned 40. Cue a predictable period of introspection and various optimistic promises to myself to finally get fit, read more, see more of my friends and generally be better at life. The fact this has happened in January only magnifies the effect: we’re talking New Year’s Resolutions ++. One thing I haven’t pledged…

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Moving workplace mental health higher up the agenda

How do you get busy business leaders to care about the mental health of their staff? We recently worked with Mind, the mental health charity, to develop a communications strategy to drive businesses towards two new workplace mental health products: a website for businesses of all sizes looking to better support the mental health of…

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Campaign of the month: Pre-Testie Bestie

We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much easier said than done. It’s all too easy to end up with something bland and inoffensive – and ultimately ineffective - when you have five…

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When audience first isn’t enough

Planning behaviour change campaigns without putting your audience first: a commonly accepted no-no. But how far should you take this? Is it enough to gather insights from research or should you actively involve your audience in helping you plan? Should representatives of your audience even have a degree of decision-making power about what you do…

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Unveiling Stop MS: a proud moment

Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign the charity has ever attempted – and the most important. The goal is nothing short of stopping the condition in its tracks, so that one day…

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Campaign of the month: Pass It On

  In the behaviour change world, passing new legislation to change a default is the equivalent of pressing the nuclear button.   But sometimes it’s the right answer – and so this spring, England will follow the path laid by Wales in 2015 and assume consent for organ donation unless people actively opt out. Scotland…

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