Featured Posts

360 Streaming – Liverpool FC Levelling The Football Field

If the closest you get to live football is turning up to the staff 5-a-side every other summer, then perhaps the prospect of 360° football streaming doesn’t really do much for you. But if you live in one of the 643 million homes that tune-in to watch the Premier League every season, then this represents…

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Don't be a Christmas scrooge - cyberteer!

Are you the next big thing in cyberteering?

It’s here! We are officially in December, so we can officially start talking about Christmas. To paraphrase Frank Cross in in the 1988 classic Scrooged, It’s Christmas! It’s the one time of the year when we all act a little nicer, we smile a little easier, we cheer a little more. For a short time out…

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Twitter Polls – how can they work in PR?

At first, the introduction of polls on Twitter seemed to be just a bit of fun. However, last night I saw a poll that had over 19,000 respondents take part, tackling a serious issue that affects many women – catcalling. This has sparked a few questions, but also opened my eyes to the potential this…

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Latest Posts

50 shades of greyscale

  Colours influence our physiology and psychology. They affect our autonomic nervous system, memory retrieval/formation, hormonal activity and emotional stimulation.   For example, did you know that the phrase ‘seeing red’ when someone is angry is scientifically correct? EEG recordings prove that heart rate increases when we look at the colour red which can lead…

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Can a £30 widget really get you drinking more water?

I stumbled across a review in the Telegraph the other day for the ‘Ulla Smart Hydration Reminder’. Ulla is a little plastic capsule attached to a band, which slips onto your water bottle. It blinks every 40 minutes if you aren’t drinking enough (the ‘optimal hydration interval’, apparently) and the only way to stop this…

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Bringing stories to life. The power of audiobooks

We know that telling real people’s stories is one of the best ways to change behaviour. Stories have been part of human culture forever and we’re hardwired to listen and learn from them. The problem is that we can’t get groups of people together to listen to someone tell their story. It’s too long. We’ve…

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