Featured Posts

360 Streaming – Liverpool FC Levelling The Football Field

If the closest you get to live football is turning up to the staff 5-a-side every other summer, then perhaps the prospect of 360° football streaming doesn’t really do much for you. But if you live in one of the 643 million homes that tune-in to watch the Premier League every season, then this represents…

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Don't be a Christmas scrooge - cyberteer!

Are you the next big thing in cyberteering?

It’s here! We are officially in December, so we can officially start talking about Christmas. To paraphrase Frank Cross in in the 1988 classic Scrooged, It’s Christmas! It’s the one time of the year when we all act a little nicer, we smile a little easier, we cheer a little more. For a short time out…

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Twitter Polls – how can they work in PR?

At first, the introduction of polls on Twitter seemed to be just a bit of fun. However, last night I saw a poll that had over 19,000 respondents take part, tackling a serious issue that affects many women – catcalling. This has sparked a few questions, but also opened my eyes to the potential this…

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Latest Posts

Bringing stories to life. The power of audiobooks

We know that telling real people’s stories is one of the best ways to change behaviour. Stories have been part of human culture forever and we’re hardwired to listen and learn from them. The problem is that we can’t get groups of people together to listen to someone tell their story. It’s too long. We’ve…

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The view from 2017

Ipsos released the analysis of their Global Trends survey today. Here are some snippets from the research. Brands’ social impact Two thirds of people want brands to do more than just provide good services – and say that brands’ social impact will become more and more important. 45% say they don’t care about ethical behaviour of…

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Listen up: My first audio project

About seven months ago one of our long standing clients, OnePlusOne – a relationship research charity – got in touch asking for help to produce a strengthening relationships resource to support couples affected by drug and alcohol addiction. The project was funded by the Department for Work and Pensions and was part of a wider…

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