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#nomakeupselfie and #thumbsupforstephen could be just the beginning

Selfies If you’re a social communicator you’re probably asking “how can we do this?”. Well, if you’ve got a smartphone, some props, a bit of a following and a message, and you still don’t know what to do, I can’t help you. Maybe cartoonist Hugh MacLeod can. Hugh MacLeod has done a lot to spread…

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50 shades of greyscale

  Colours influence our physiology and psychology. They affect our autonomic nervous system, memory retrieval/formation, hormonal activity and emotional stimulation.   For example, did you know that the phrase ‘seeing red’ when someone is angry is scientifically correct? EEG recordings prove that heart rate increases when we look at the colour red which can lead…

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Can a £30 widget really get you drinking more water?

I stumbled across a review in the Telegraph the other day for the ‘Ulla Smart Hydration Reminder’. Ulla is a little plastic capsule attached to a band, which slips onto your water bottle. It blinks every 40 minutes if you aren’t drinking enough (the ‘optimal hydration interval’, apparently) and the only way to stop this…

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Bringing stories to life. The power of audiobooks

We know that telling real people’s stories is one of the best ways to change behaviour. Stories have been part of human culture forever and we’re hardwired to listen and learn from them. The problem is that we can’t get groups of people together to listen to someone tell their story. It’s too long. We’ve…

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