Campaigns Blog

Filter: All categories Behavioural Science Campaigns Change Claremont news Codesign Coverage to shout about Issues Pop culture Research Safety Skills Social media Strategy Technology Uncategorized We're hiring

Posts

1. Campaign of the month: Pre-Testie Bestie

   We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much…

   

   Ian Fannon on Jun 11, 2019

   

2. Changing individuals’ behaviours is not enough – We need to change the system

   Last week I attended the World Social Marketing Conference in Edinburgh, where Public Health England presented their flagship behaviour change campaign for families,…

   

   Ben Caspersz on Jun 11, 2019

   

3. Behaviour Change Briefing Events – Tuesday 16 April

   Behaviour change briefing: test > learn > respond “Everyone has a plan until they’re punched in the mouth” How often do you lay out a carefully thought through, evidenced plan…

   

   Ella Jenkins on Mar 14, 2019

   

4. How can we help opticians land the eye health message?

   Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love…

   

   Ella Jenkins on Mar 8, 2019

   

5. Proud to have failed

   We recently completed year one of an innovation project with Save the Children and National Literacy Trust where our challenge was to figure out how we could nudge parents to…

   

   Lucy Proudfoot on Jan 3, 2018

   

6. Save The Children and NLT appoint Claremont for behaviour change campaign

   I’m thrilled to announce that we’ve been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development.

   

   Ben Caspersz on Jan 26, 2017

7. Saying thank you to nurses, midwives and health care assistants

   As patients, we typically find that the opportunity to say thank you to the people who have looked after us does not present itself. That is why The Cavell Nurses’…

   

   Kari Shephard on Sep 11, 2015

   

8. Christmas: the ultimate case study in behaviour change

   If you’re looking for an example of a mass participation event that has captured the attention of literally billions of people worldwide year-on-year, forget #nomakeupselfie or #icebucketchallenge – there really is…

   

   Ana Granger on Dec 15, 2014

   

9. Cut the crap! Three great examples of ‘No Nonsense’ marketing

   Marketing professionals have a dizzying array of tactical options at their disposal.   Give them a budget and the chance to ‘get creative’ and…

   

   Ben Caspersz on Oct 21, 2013