Campaigns News

Posts

1. Cervical Screening? It’s time to shout about it

   How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not,

   

   Emily Davis on Jul 19, 2019

   

2. Campaign of the month: Pre-Testie Bestie

   We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much

   

   Ian Fannon on Jun 11, 2019

   

3. Changing individuals’ behaviours is not enough – We need to change the system

   Last week I attended the World Social Marketing Conference in Edinburgh, where Public Health England presented their flagship behaviour change campaign for families, Change4Life. It’s impressive. And it should be

   

   Ben Caspersz on Jun 11, 2019

   

4. Behaviour Change Briefing Events – Tuesday 16 April

   Behaviour change briefing: test > learn > respond “Everyone has a plan until they’re punched in the mouth” How often do you lay out a carefully thought through, evidenced plan

   

   Ella Jenkins on Mar 14, 2019

   

5. How can we help opticians land the eye health message?

   Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love Your Lenses campaign.

   

   Ella Jenkins on Mar 8, 2019

   

6. Proud to have failed

   We recently completed year one of an innovation project with Save the Children and National Literacy Trust where our challenge was to figure out how we could nudge parents to

   

   Lucy Proudfoot on Jan 3, 2018

   

7. Save The Children and NLT appoint Claremont for behaviour change campaign

   I’m thrilled to announce that we’ve been appointed by Save the Children and the National Literacy Trust to develop a behaviour change campaign aimed at improving children’s language development. The campaign will

   

   Ben Caspersz on Jan 26, 2017

8. Saying thank you to nurses, midwives and health care assistants

   As patients, we typically find that the opportunity to say thank you to the people who have looked after us does not present itself. That is why The Cavell Nurses’ Trust is

   

   Kari Shephard on Sep 11, 2015

   

9. Christmas: the ultimate case study in behaviour change

   If you’re looking for an example of a mass participation event that has captured the attention of literally billions of people worldwide year-on-year, forget #nomakeupselfie or #icebucketchallenge – there really is

   

   Ana Granger on Dec 15, 2014