I stumbled across a review in the Telegraph the other day for the ‘Ulla Smart Hydration Reminder’. Ulla is a little plastic capsule attached to a band, which slips…
Francesca Davis on Nov 9, 2019
Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign…
Ian Fannon on Oct 8, 2019
Encouraging your child to pretend play can improve their concentration, perseverance and keep them calmer. Ever since our work with Save the Children, we’ve become a little bit obsessed…
Lucy Proudfoot on Oct 7, 2019
A big THANK YOU to everyone who attended our behaviour change briefing in Cardiff this morning; what a turn out! We hope you enjoyed it as much as we did…
Francesca Davis on Sep 24, 2019
Sport England have done it again. Once again the nation can be full of warm fuzzy feelings. First it was #ThisGirlCan with…
Lucy Proudfoot on Sep 2, 2019
One of my favourite ads is this one by Transport for London: Is it effective in terms of behaviour change? I doubt if anyone can definitely say. But speaking as…
Ben Caspersz on Sep 2, 2019
How do you design a behaviour change campaign that is actually going to change behaviour? If I told you that I’d have to kill you. …
Ella Jenkins on Sep 2, 2019
Planning behaviour change campaigns without putting your audience first: a commonly accepted no-no. But how far should you take this? Is it enough to gather insights from research or should…
Ian Fannon on Jul 30, 2019
If you poured all the water you used this week into a small swimming pool, could you touch the bottom? Probably. This isn’t good. The UK is using too much…
Ella Jenkins on Jul 29, 2019
