Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign…
Ian Fannon on Oct 8, 2019
How do you design a behaviour change campaign that is actually going to change behaviour? If I told you that I’d have to kill you. …
Ella Jenkins on Sep 2, 2019
If you poured all the water you used this week into a small swimming pool, could you touch the bottom? Probably. This isn’t good. The UK is using too much…
Ella Jenkins on Jul 29, 2019
How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not,…
Emily Davis on Jul 19, 2019
We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much…
Ian Fannon on Jun 11, 2019
What has your grandma got in common with a killer whale? Not sure? Humans and killer whales (and some other toothed whales) are the only animals…
Ella Jenkins on Jun 11, 2019
How do you get busy business leaders to care about the mental health of their staff? We recently worked with Mind, the mental health charity, to develop a communications strategy…
Ian Fannon on May 2, 2019
A big thank you to all who came to our April behaviour change briefing. We’re delighted with how it went and were thrilled to host such a variety of guests…
Lucy Proudfoot on May 2, 2019
Notre-Dame was more than just a tourist attraction – it was, and still is, the symbolic icon of France. And so, when its 12th Century foundations surrendered to the flames…
Francesca Davis on May 1, 2019
