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1. We’re all irrational, actually

   If you poured all the water you used this week into a small swimming pool, could you touch the bottom? Probably. This isn’t good. The UK is using too much…

   

   Ella Jenkins on Jul 29, 2019

   

2. Cervical Screening? It’s time to shout about it

   How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not,…

   

   Emily Davis on Jul 19, 2019

   

3. Campaign of the month: Pre-Testie Bestie

   We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much…

   

   Ian Fannon on Jun 11, 2019

   

4. NEVER FEAR, GRANDMA’S HERE!

   What has your grandma got in common with a killer whale? Not sure? Humans and killer whales (and some other toothed whales) are the only animals…

   

   Ella Jenkins on Jun 11, 2019

   

5. Moving workplace mental health higher up the agenda

   How do you get busy business leaders to care about the mental health of their staff? We recently worked with Mind, the mental health charity, to develop a communications strategy…

   

   Ian Fannon on May 2, 2019

6. Behaviour change briefing: next stop… Cymru

   A big thank you to all who came to our April behaviour change briefing. We’re delighted with how it went and were thrilled to host such a variety of guests…

   

   Lucy Proudfoot on May 2, 2019

   

7. Notre just any old cathedral

   Notre-Dame was more than just a tourist attraction – it was, and still is, the symbolic icon of France. And so, when its 12th Century foundations surrendered to the flames…

   

   Francesca Davis on May 1, 2019

   

8. Mind the ‘Green Gap!’

   Making sustainability at work contagious Most people are aware that we should all try to behave in an environmentally friendly way. However, research shows that there’s often a gap…

   

   Ella Jenkins on Jan 4, 2019

   

9. Proud to have failed

   We recently completed year one of an innovation project with Save the Children and National Literacy Trust where our challenge was to figure out how we could nudge parents to…

   

   Lucy Proudfoot on Jan 3, 2018