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1. Food (apparently not so) glorious food?

   While I sit in my living room in a Christmas induced carbohydrate coma (with a digestive biscuit balanced on my left knee), I think back to a disturbing article I

   

   Francesca Davis on Jan 3, 2020

   

2. Can a £30 widget really get you drinking more water?

   I stumbled across a review in the Telegraph the other day for the ‘Ulla Smart Hydration Reminder’. Ulla is a little plastic capsule attached to a band, which slips onto

   

   Francesca Davis on Nov 9, 2019

   

3. Unveiling Stop MS: a proud moment

   Yesterday the MS Society publicly launched its Stop MS Appeal: an immensely ambitious campaign to raise £100m to find treatments for everyone with multiple sclerosis. It’s the biggest campaign the

   

   Ian Fannon on Oct 8, 2019

   

4. EAST: The four things you need to know about behavioural insights

   How do you design a behaviour change campaign that is actually going to change behaviour?   If I told you that I’d have to kill you.   Just kidding. At Claremont, when

   

   Ella Jenkins on Sep 2, 2019

   

5. We’re all irrational, actually

   If you poured all the water you used this week into a small swimming pool, could you touch the bottom? Probably. This isn’t good. The UK is using too much

   

   Ella Jenkins on Jul 29, 2019

   

6. Cervical Screening? It’s time to shout about it

   How do you persuade women to book an appointment to strip naked below the waist and have a plastic object inserted into their most intimate parts? More often than not,

   

   Emily Davis on Jul 19, 2019

   

7. Campaign of the month: Pre-Testie Bestie

   We often advise clients they need to be brave to develop behaviour change campaigns that get noticed. Move outside your comfort zone. Take a risk. We all know that’s much

   

   Ian Fannon on Jun 11, 2019

   

8. NEVER FEAR, GRANDMA’S HERE!

   What has your grandma got in common with a killer whale? Not sure? Humans and killer whales (and some other toothed whales) are the only animals to experience the menopause.

   

   Ella Jenkins on Jun 11, 2019

   

9. Moving workplace mental health higher up the agenda

   How do you get busy business leaders to care about the mental health of their staff? We recently worked with Mind, the mental health charity, to develop a communications strategy

   

   Ian Fannon on May 2, 2019