Featured Posts

Twitter Polls – how can they work in PR?

At first, the introduction of polls on Twitter seemed to be just a bit of fun. However, last night I saw a poll that had over 19,000 respondents take part, tackling a serious issue that affects many women – catcalling. This has sparked a few questions, but also opened my eyes to the potential this…

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Need top tips for Twitter? Some best practice advice

How people use Twitter is constantly evolving as tweeters grow and change, so there are always new things to learn or trends to be aware of. Here are ten top tips for Twitter to help set you on the right path. 1. The answer is simple David Cameron has been in the news recently asking the Civil Service…

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What makes a good PR?

Public relations – a key part of Claremont’s social communications philosophy – is a wide ranging profession requiring a multitude of skills. With new degree apprenticeships in PR being put out to consultation this month, now is the perfect time for the industry to think about what makes a good PR. Practice makes perfect One thing…

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Latest Posts

The power of a good story

If you’re a company wanting to make a serious impact, just doing good isn’t enough (although it’s a great start); you have to be good at demonstrating it too. Making story telling a crucial part of your communication strategy is a great way of helping you to stand out in a crowded market. For example,…

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5 awesome things you wish you knew about BuzzFeed

I think everyone in comms has at some point thought what a great idea it would be to be/have their client featured on BuzzFeed – including the crew at Claremont. So we invited them down to our headquarters for a chat to better understand how the site works (much like a Gorkana event – except a bit more personal)….

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PR and One to One Marketing working together

On the 15th of last month we had our third PRCA Charities event and this time the group covered a specific area of collaboration. Our first guest speaker, Maxine Horsman from Tangible shared her experience from the remarkable PR and One to One marketing collaboration used in the 70th anniversary of the D Day landings for British Legion….

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