Last month 400,000 took part in Veganuary, an impressive 60% increase since the previous January. I recall being a vegetarian in the 1990s when many people considered a meat-free diet
Ana Granger on Feb 17, 2020
1. Co-production We believe there’s a missing piece in behaviour change: co-production. It’s not much talked about by UCL or the UK Government Communications Service or the Behavioural Insights Team.
Ben Caspersz on Feb 17, 2020
Colours influence our physiology and psychology. They affect our autonomic nervous system, memory retrieval/formation, hormonal activity and emotional stimulation. For example, did you know that the phrase ‘seeing red’ when
Francesca Davis on Feb 17, 2020
One of the things I love about working at Claremont is the range of interests of the people working here. We’ve got tap dancers, marathon runners and bread makers among
Emily Davis on Nov 25, 2019
Encouraging your child to pretend play can improve their concentration, perseverance and keep them calmer. Ever since our work with Save the Children, we’ve become a little bit obsessed with
Lucy Proudfoot on Oct 7, 2019
One of my favourite ads is this one by Transport for London: Is it effective in terms of behaviour change? I doubt if anyone can definitely say. But speaking as
Ben Caspersz on Sep 2, 2019
How do you design a behaviour change campaign that is actually going to change behaviour? If I told you that I’d have to kill you. Just kidding. At Claremont, when
Ella Jenkins on Sep 2, 2019
How do you get busy business leaders to care about the mental health of their staff? We recently worked with Mind, the mental health charity, to develop a communications strategy
Ian Fannon on May 2, 2019
Over the past year we have been working with the General Optical Council (GOC) on a project called Land The Message as part of the wider Love Your Lenses campaign.
Ella Jenkins on Mar 8, 2019
